The CMO Survey - Highlights and Insights Report - Spring 2024
Sponsorship Product GSM
1. Sponsors invitation
Sponsors invitation
product Sponsorship value
• $1.5 thousand dollars in products per brand
Or
$3.5 thousand dollars in products for 3 brands
Intro to WSJ 2009
Product Sponsorship Mileage - on site
Recap of WSJ 2008
Target Market • Fashion show
• Models to present your brand’s products and
Potential Segments
accessories
Publicity Efforts
• Emcee to announce product’s special features
Budget List
• Signage at secondary areas during the event
Sponsors Invitation
• Stage Backdrop
• prize presentation banner
• Right to display 1 Large-sized Banners along the
event site
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West Side Jam
1
2. Sponsors Invitation
product Sponsorship Mileage - branding
• WSJ 09 as a launch party for a new season in asia
Intro to WSJ 2009
• Niche positioning with luxury sports in singapore
Recap of WSJ 2008 • Differentiate yourselves from competitors brands by
attaining the public‘share of mind’ as the premium
Target Market
sporting apparel brand
Potential Segments
• Be seen as the top choice for xtreme sports
Publicity Efforts athletes in asia
Budget List • Position your brand as a strong industry player with
Sponsors Invitation impact even in the event of this financial crisis
• Attain Deep infiltration into the daily lives of
Singaporeans by targeting their hobbies
j
West Side Jam
Sponsors Invitation
product Sponsorship Mileage - pre-event
• secondary logo on all pre-event PR &
Marketing communications materials
Intro to WSJ 2009
Recap of WSJ 2008
Target Market
product Sponsorship Mileage - post-event
Potential Segments
• Right to rent the compiled West Side Jam 2009
Publicity Efforts
mailing list
Budget List
Sponsors Invitation – All Participants and spectators
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West Side Jam
2