1. TOURISM MARKETING
UNIT:II

2. TOPICS
 CONCEPTS OF TOURISM PRODUCT
DEVELOPMENT
 PRICING OF DIFFERENT PACKAGES
 VARIOUS MIDDLEMEN IN TOURISM
 PROMOTIONAL TECHNIQUES

3. PROMOTIONAL
TECHNIQUES

4. WHAT IS PROMOTION?
Promotion is an element of the marketing mix
.
All communication from the marketer to the
environment regarding the marketing org:
or regarding the product is a promotional
activity.

5. PURPOSE
 CREATE AWRENESS
 MAKE A FAVOURABLE ENVIRONMENT
MEANS:-
 customers buy product
 Employee prefer to work for org:
 Suppliers be happy to provide raw
materials
 Financiers offer finance for operation

6. AIMS:-
 Inform about product and services
 Inform changes in the product
 Generate interest
 Persuade customers

7. 5 DECISIONS TO MAKE
PROMOTION PLANNING
 OBJECTIVE OF PROMOTION
 CHOISE OF MIX
 SELECTION OF MEDIA
 FORMULATION OF MESSAGE
 TIMING AND INTENSITY OF CAMPAIGN

8. Promotion mix
4 TOOLS:
 ADVERTISING
 PERSONAL SELLING
 SALES PROMOTION
 PUBLICITY

9. 1. ADVERTISING
Advertisements are paid non personal form of
presenting information regarding a product or
service or idea.
Message passed through media. Such as,
 Newspapers
 Magazines
 Journals
 Radio
 Television
 Posters
 Hoardings
 Cinema slides etc..

10. 2.PUBLICITY
 It is an unpaid form of promotion. It refers
to the mention of product or service in any
published media like newspapers or trade
journals.

11. Different kinds of publicity
a.) MEDIA
 Press release
 Conference
 Presentations
 articles

12. b) ORAL
It is the way of mouth publicity and it is very
effective message pass through
 Intimate family
 Personal friends
 Professional colleagues
 Retailers representatives
 Producers representatives

13. c) PUBLIC RELATIONS
public relations is the deliberate, planned and
sustained efforts to establish and maintain
mutually beneficial relationships between
organisation and public.
Tools
 journals?/ news letters
 Sponsored visits
 Sponsorship activities
 Special drivers
 Interst group meetings

14. 3.PERSONAL SELLING
Personal selling implies face to face
communication between a seller and a
buyer.
FEATURES
 Personal communication
 Oral messages
 Flexible
 Contact with limited number of people

15. PROCESS
 Find prospects
 Approach
 Presentation
 Close sale
 After sale service

16. QUALITIES OF A GOOD SALES MAN
 Physical qualities
 Social qualities
 Mental qualities
 Other qualities

17. Matching funds
Matching funds are the funds providing by
government tourism agency for tourist
promotion.

18. Government grants
These grants are mainly using for
 Tourist information centre
 Printed advertising
 Directional signs to tourist attract

19. Public promotion:
Promotion which is geographically broad
such as regional, state, or national
promotion can be effectively accomplished
by govt: tourism organistion.

20. Private promotion
 Private organisations such as public
carriers, hotels and tour companieshas
promoting tourism

21. Geographical promotion
According to segments
 Income and price class
 Cultural interest
 Age
 Service desired
 Length of stay

22. 4. SALES PROMOTIONIt is the process of stimulate sales by offering
several incentives .it is mainly stimulate short term
sales.
SALES PROMOTION TECHNIQUES
 Point of purchase
 Trade shows
 Samples
 Premiums
 Coupons
 After sale services