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Dat struct company profile
- 2. About dat Struct We are an IT and Web consulting company based in Dubai with our off shore development center in Chennai, Bangalore & Mumbai, India. We have extensive knowledge and experience in delivering Web Solutions for various industries. Our services are focused on Design, Driving Web traffic, improving conversion, and optimizing your marketing spend
- 3. Our Profile dat Struct follows an onshore-offshore operational model, with full fledged Offshore Development Centres based in Mumbai, Bangalore and Chennai, India. Operational since 2003, the Centres have the following highlights: • 350+ full time employees • 100+ clients worldwide • Modular development teams • Disaster Recovery enabled • Clients spread over 7 countries
- 4. Who are we ? Web focused technology and back-office services company 350 People
- 5. Web Design & Development
- 6. Corporate Web Design and Development We build websites that compete in the online battle for customers. We specialize in custom websites and web design that are built from a marketing perspective. Our websites are custom designed to fit your firm's marketing needs. Corporate Website Features Company Profile Knowledge Base News Article Blog Social Media
- 8. Ecommerce Website Features We design custom Ecommerce website for your online store with the ability to sell your products and services online. Payment Gateway Shopping cart Products Promotions & Offers Internet Marketing
- 10. Technology Our Expertise - PHP, .net, Java Content management system – Wordpress, Joomla, Drupal Ecommerce Platform – Prestashop, Customized Platform, Os Commerce, Big Commerce, Open Cart and Magento,
- 13. We shall setup the descriptions of your products and services through a network of our resources, namely: • Offshore Development Center in Chennai, Bangalore & Mumbai housing over 350 employees • Over 50 content writers who are neutral writers • Graphic artists to showcase and enhance the pictorial elegance of your products Additionally, you will be the owner of the content that has been developed for you Content Writing
- 15. Objective - Online Marketing! Brand Promotion Online Presence Search Engine Visibility More Visitors More Leads More Conversion What’ll Do? Outcome!
- 16. How can we target? Social Media SEO SEM Brand Visibility & Engagement Targeted Traffic Targeted Leads / Conversions
- 17. Why to Choose Online Marketing? Internet being the most relied medium for searching/referring to information.(Internet - 53%, Television - 19%, Friends & Relatives 17% among all internet users) Cost effective mode for reaching your customers. Online marketing has been more effective when measured on the aspect of product meeting the eyes of an end user faster and concentrated way. Your Shop can be open 24 hrs a day, 7 days a week. The best medium to get a very high ROI with a small fraction of traditional advertising budgets.
- 18. Our Understanding – Deliverables SEO & SMM Organic Visits Keyword Ranking Community Building Brand Promotion Google& Facebook Paid Advertising: Conversion Rate CTR Leads
- 19. Internet Marketing We understand that there are various ways to promote your brand in Internet. But nothing works best other than SEO , SEM and SMO. • SEO (Search Engine optimization) • SEM (Search Engine Marketing or PPC) • Social Media Optimization.
- 20. Crawling Indexing Ranking Search Engine OptimizationHow Search Engine Works? PageRank Linking Big G uses PR to crawl a page…
- 21. On-Page Content/Catalogue Optimize Crawling and Indexing Pattern (SEO Technical) dat Struct SEO Link Building & Popularity Performance Management So, what the Knights can do for you What dat Struct can do Online Press Releases Blogging and Social Media Its th e “ W ho le Ac t” of Se ar ch M ar ke tin g
- 22. Online Marketing/SEO Goals • Increase online visibility • # of keywords in Top search visibility zone both in SEO & PPC • # of brand mentions across internet • # of sites that talks about you • Get targeted traffic • # of visits, # of unique visitors • # pages/visit, # page views • Make your new website search engine friendly to rank well in search engines • % of pages indexed, Organic traffic share, Individual Keyword Rank • Establish your presence in social media • # of mentions in the social media space, # of blog comments, # of likes, #followers, #shares and so on… • Get more online sales • # of online purchases •Conversion rate •Average order value
- 24. Blogging & Social Media “Online Word of Mouth” Goal: To create brand awareness and a strong online presence ● Reach More People | Inform Who You Are | Engage with audience | Drive Traffic & Sales ’s Social Media Strategy Could be… • Blog Set-up • Blog customization • Daily Postings • Comment Management • Blog Directory Submission • RSS Feed Management • Management & Tracking • Custom Fan Page Creation • Daily Wall Postings • Facebook Ad-Campaign • Facebook Store Set-up • Facebook Notes • Facebook Performance Tracking • Custom Twitter Page Design • Daily Tweets • Twitter Ad-Campaign • Twitter Performance Tracking • Video submission on video sharing sites like Youtube, Dailymotion, MetaCafe, Vimeo, etc with SEO friendly description about video.
- 25. Sales Conversions Website Traffic Conversion/leads Profit
- 26. Shopzilla.com Keyword Categorization • Generate seed terms from generic keywords and mapping them across categories enabling machine learning process. Meta Description Tags: • Descriptions with 150 to 250 characters • 5000 till date Meta tag templates: • Pre-populated templates with auto-filler of the product title. These templates have generic cat/sub-cat keywords and specific long tail keywords for better visibility in SERP Case Study
- 27. 1800flowers.com Street name harvesting • A street name is an alternate name of the product with which it may be searched by the shoppers • 3800 street names Category descriptions • SEO-friendly 150 to 200 words of original content • 80 category pages Case Study
- 28. Largest apparel retailer in US SEO Reporting • Weekly SERP monitoring (56000 keywords across 5 domains) • Monthly keyword volume report • Keyword classification • Keyword research and generation Blog articles: • Articles with 250 to 350 words • 800 articles till date • Maintenance of all GAP • Coupon blogs
- 29. Our Clients eDubbuy.com Prestige Gallery Global Invest Property MumzNbabyz Al Reyami Groups Clearwateroutdoor Mazrui Holdings LLC Al Saeedi Electricals
- 30. Internet Penetration in UAE UAE Total Population 8.26m (2012) YEAR Users Population % Pop. Usage Source 2000 735,000 3,750,054 19.6 % ITU 2003 1,110,200 3,750,054 29.6 % ITU 2005 1,300,000 3,750,054 34.7 % EIM 2009 3,558,000 4,798,491 74.1 % TRA 2011 3,777,900 6,975,593 75.9 % ITU Main source : International Telecommunication Union(ITU)
- 31. UAE Online shoppers Involvement with online shopping also increased among women in the UAE, with 40% of respondents accessing the internet for online shopping in 2010, compared to 33% in 201 18% Source : Master Card Survey
- 32. Visa Study The Visa Report has shown that the total B2C (business to consumer) e-Commerce sales in the UAE have grown to approximately $2 billion in 2010, which adds up to approximately 55% to 60% of the total GCC e-Commerce sales. Total GCC sales are estimated to be between $3bn and $3.5bn, and are expected to reach $5bn by the end of 2011 Source : Visa & IMRG
- 33. • Increase in quality traffic into your Web sites • Increase in the number of visitors coming to your site through search engines (Google, Yahoo, Bing etc) • Increase in your online sales & revenue Business Benefits Coming To You • Increase in the brand image of your organization, products and services • Conversion of visitors to your Web site into buyers • Gaining of popularity among the online community
- 34. Our Clients
- 35. Email: tony.john@datstruct.com Office: +971 – 42387077 Mobile: +971 - 567016813