1. Social Media
For
Strategic Alliances
Tatyana Kanzaveli
CEO
Social CRM World
http://scrmworld.com
tkanzaveli@gmail.com

2. Agenda
• Strategic Alliances and Social Media
– Channels and their use; goals
– Examples
• Q&A
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3. Social Media Channels
• Blogs
• Social Networking Websites
• Photo/Video Managing and Sharing applications
• Social Bookmarking Web sites
• Social Networking, micro-blogging sites
• Social Networking Meeting Facilitation web sites
• Virtual Worlds
• Online Auctions
• New categories: Google Buzz, Wave
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4. Strategic Alliance and Social Media
- Monitor News
- Per industry;
- Company;
- Person
- Build relationships/Engage
- Blogs;
- Forums;
- Micro-blogging;
- Etc..
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5. Monitoring News and Engaging
• Google Alerts
• LinkedIn
• Facebook Pages
• Twitter Search/Lists
• Blogs/RSS
• Google Reader
• Stumble Upon
• Radian6, Lithium, etc..
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6. Google Alerts
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7. LinkedIn [Company]
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8. LinkedIn [People]
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9. LinkedIn [Groups]
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10. LinkedIn [Groups]
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11. LinkedIn
[Q&A]
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12. Facebook
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13. Facebook
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14. Facebook
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15. Facebook
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16. Twitter [Lists]
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17. Twitter [Person]
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18. Twitter [Subject, Industry]
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19. Blogs
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20. Google Reader, Stumble
Upon,etc..
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21. Yahoo! Pipes [Feeds]
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22. Yahoo! Pipes [Results]
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23. Monitoring
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24. © Social CRM World 2010
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25. © Social CRM World 2010
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26. So – what should I do ?
• Be clear on what are you trying to achieve.
• Spend time clearly identifying target markets and
deciding what marketing channels/strategies to
use to reach your target markets.
• Build trust in your market - become a recognized
“expert” in your field.
• Build networks in communities and social
networks by participating in discussions and
providing useful inputs
© Social CRM World 2010
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27. Who to follow?
• Follow your target customers
• Follow your brand in conversations
• Follow your competitors in conversations
• Follow industry analysts
• Follow influencers: bloggers, reporters,
etc..
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28. Content
• Useful
• Responsive
• Interesting
• Fun
• Personal
80% - non direct business related content
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29. Analyze
• Number of followers [in your target
markets]
• Number of click-throughs [for posted links]
• Traffic to your web site
• Traffic to your blog
• Document downloads
• Newsletter subscriptions
• Retweets
• Replies
© Social CRM World 2010
• Lists All Rights Reserved

30. Key points
• Build trust
• Establish yourself as a subject matter
expert
• Communicate: respond, answer, support,
etc..
• Contribute useful content
• Build community
It’s a commitment!
• Measure
• Adjust © Social CRM World 2010
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31. Thank You
Follow my updates on Twitter:
@glfceo