TEDxBayArea Global Women Entrepreneurs Conference Program http://tedxbayarea.com/tedxbaw2011 #TEDxBAW

1. Bay Area
2nd Annual Women’s Conference:
Celebrating Global Women
Entrepreneurs
December 8, 2011
Twitter: #TEDxBAW

2. Inside Front Cover page

3. December 8, 2011
“If you can imagine it, you can achieve it;
if you can dream it, you can become it.”
- William Arthur Ward
In the face of today’s global economic, environmental, political and social challenges, the power of women as
a force for positive change is becoming increasingly apparent.
Women actively pushed for political and economic change during the Arab Spring. In many third world nations,
they are effecting social change in their communities by creating entrepreneurial businesses. Hillary Clinton,
in her address to the APEC Women & Economy Summit in September 2011, clearly articulated the need for
women to be included in all levels of activity of a country if success is to be guaranteed.
To celebrate the power of women, today’s talks provide different perspectives on the challenges and
opportunities faced by women in various parts of the world. We hope you will do more than just listen to what
they say. We see you as members of a community of like-minded individuals who will stay engaged with each
other, creating the core of a community that drives positive change.
Unlike the ads for Las Vegas-we don’t want what happens here to stay here. Instead, we ask you to help
spread the seeds of support to the many men and women around the world who share our vision of a fully
inclusive society. If you haven’t already done so, we encourage you to sign up for the LinkedIn group created
in conjunction with this program at http://linkd.in/TEDxBAW.
May your presence today inspire us all to connect and engage in innovation for social change!
TEDxBayAreaWomen OrganizingTeam
Location
Cisco Executive Briefing Center
260 E. Tasman Drive
San Jose, CA 95134

4. Agenda
8:00–9:00 am Registration & Breakfast 2:00–3:30 pm Session 3
Can Silicon Valley be a Meritocracy When
9:00–10:30 am Session 1
it Leaves Out Half of Our Population?
How Marie Antoinette, Rosalind Franklin, Vivek Wadhwa
and Anne Wojcicki Helped Save Twitter: @wadhwa
My Grandmother’s Life
Rendering the Unspoken
Ashley Dombkowski – 23andMe
Liza Donnelly – The New Yorker Magazine
Acknowledgment — The Killer Twitter: @lizadonnelly
Business Strategy
More
Kimberly Dillon – House of Mikko
Kara Swisher – The Wall Street Journal’s
Twitter: @prettylittleceo
“D: All Things Digital”
Dancing to the Beat of the Twitter: @karaswisher
Opportunity Drum
Small Revolutions in Becoming
Polina Raygorodskaya –
an Entrepreneur
Polina Fashion LLC
Ana Gabriela Pessoa – EZLearn Educacional
Twitter: @greenxcountry
Twitter: @agpessoa
Now, Women Have the Power to Change
Portraits of 3 Women
the Economy… How Swimming with
Drue Kataoka
Dolphins will Make the Difference
Twitter: @DrueKataoka
Kay Koplovitz – Koplovitz & Co. LLC
3:30–4:00 pm Break
10:30–11:00 am Break
4:00–5:00 pm Session 4
11:00–12:30 pm Session 2
Why Venture Capitalists Still Matter and
The Magical Effect of the Internet on Africa
Why We Need Women
Anat Bar-Gera – 4G Africa
Ann Winblad – Hummer Winblad
Twitter: @24GAfrica
Venture Partners
Occupy Male Street Twitter: @humwin
Salim Ismail
The Simple Act of Marveling
Twitter: @salimismail
Blair Christie – Cisco
Building The Women’s P2P Network in Haïti Twitter: @BlairChristie
Tayana Etienne – SOLUTIONS S.A.
Fostering Young Entrepreneurs
Learning Language Through Motion Daniel Brusilovsky – Teens inTech Labs
Elsa Kim – Words With Bears Twitter: @danielbru
Twitter: @elsagold
5:00–6:00 pm Reception
Social Entrepreneurship:
The Power House for Women
*Agenda subject to change.
Lindy Wafula – Project Africa
12:30–2:00 pm Lunch
4 2nd Annual Women’s Conference: Celebrating Global Women Entrepreneurs

5. Speakers December 8, 2011
Ana Gabriela Pessoa
Ana Gabriela Pessoa is the CEO and founder of Ezlearn Educacional, an education technology company based
in Rio de Janeiro. She is passionate about education reform and is keen on studying how technology can be
used as a means to enhance learning, especially through adaptive learning platforms and social networking.
Ezlearn uses a “social network” approach to education and leverages Web 2.0 to offer high-quality educational
content at a low price. The company seeks to disrupt the status quo.
Shortly after completing her Master’s in International Education Policy at Harvard as a Lemann Fellow, Pessoa
returned to Brazil, where she prepared to launch Ezlearn and its first product, meuInglês (“My English”).
meuInglês is a personalized online learning system which helps Brazilians learn English using video lessons,
social networks, and other learning technologies. Since launching in February 2009, its online community has
grown to over 40,000 people. The community helps build trust, support, motivation, and connections between
users. In the future, Ezlearn plans to expand the range of products offered using the same learning platform.
Prior to her studies at Harvard, Pessoa worked at Senac Rio, the largest professional education network in Brazil,
and at Universidade Estácio de Sá, the largest for-profit university in Brazil.
In addition to her Master’s from Harvard, Ana Gabriela has an MBA in Project Management from the Fundação
Getúlio Vargas in Rio de Janeiro and a BA in Politics, Philosophy, and Economics from the University of
Pennsylvania.
Follow Ana Gabriela @agpessoa
Anat Bar-Gera
Anat is a co–founder of several telecommunications companies with numerous successful exits.
At present, Anat is a co-founder and Chairperson of 4G Africa, www.4gafrica.com. The company, committed to
closing the digital divide, provides affordable, reliable and state-of-the-art broadband wireless Internet access
services to the people and businesses in sub-Saharan Africa.
In May 2011 the Company won the prestigious Red Herring’s Top 100 Award for the most promising innovative
technology companies of Europe. Recently, 4G Africa signed a cooperation agreement with Microsoft-the first
partner of Microsoft Windows Live in frontier markets in sub-Saharan.
Prior to this, Anat was part of the founding team of the only cross border, wireless broadband operator in
emerging markets in Europe. The company deployed hundreds of base stations in Austria, Slovakia and Croatia,
winning the “Best of WiMAX World Awards” in 2006 and 2007. The company was acquired by Nextwave.
Anat was also a co-founder and CEO of surfEU, a pan European ISP. The company a formed joint venture with
the Media Markt group (largest electronic retailer in Europe). surfEU gained 1.5 million subscribers in less than 2
years, and was acquired by Tisacli in 2001.
Anat is a member of the Entrepreneurship Advisory Council of INSEAD, the UNICEF Swiss national committee,
and the Board of the Swiss Technion Society. Together with her husband, Dov, she was chosen as one of the
leading entrepreneurs of INSEAD. Anat holds an MBA from INSEAD, Fontainebleau, and an LL.B. from the Law
School of the Hebrew University, Jerusalem. She is married, has 3 children, and lives in Zurich.
Follow Anat at @24GAfrica
Ann Winblad
Ann Winblad is the co-founder and a Managing Director of Hummer Winblad Venture Partners. Hummer Winblad
Venture Partners (www.humwin.com) is a leading venture capital firm focused exclusively on software investing and
manages over $1 billion in cumulative capital. Since Hummer Winblad Venture Partners’ inception in 1989 the firm
has launched over 100 new software companies.
Ann has over 30 years of experience in the software industry as a successful software entrepreneur, strategy
advisor, technical author and venture capitalist. Her background and experience have been chronicled in many
national business and trade publications. Ann has a BA in Mathematics and in Business Administration. She
has an MA in Education with a focus in International Economics from the University of St. Thomas, St. Paul,
Minnesota. Ann also has an honorary Doctorate of Law degree from the University of St. Thomas.
Ann has served as a Director of numerous start-up and public companies. Ann currently serves on the Boards
of Ace Metrix, Karmasphere, MuleSoft, Sonatype, Star Analytics and Voltage Security. She is also a member of
the Board of Trustees of the University of St. Thomas, co-chair of SVForum and serves as an advisor to many
entrepreneurial organizations.
Follow Ann at @humwin
Twitter: #TEDxBAW Presenters are subject to change 5

6. Speakers
Ashley Dombkowski
Ashley Dombkowski, PhD. is Chief Business Officer at 23andMe. Dr. Dombkowski has global responsibility for
23andMe’s finance, operations, and translational collaboration initiatives. She was previously a member of the
Board of Directors at 23andMe and was a Managing Director at MPM Capital. During her years as a healthcare
venture capitalist she focused on developing innovative, entrepreneurial biotechnology and medical device
companies, including companies such as Alnara, BioVitrum, Epizyme, Hemosense, iPierian, Neosil, Nevro, Rigel,
and Tercica. Prior to this, she was a Healthcare Equity Analyst for Tiger Management and for Dresdner RCM
Global Investors. Dr. Dombkowski holds a Ph.D. in Mathematics from Rice University for work in partial differential
equations and geometric measure theory. She received her B.A. in mathematics from Wellesley College where
she was inducted into the Sigma Xi Scientific Research Society and was awarded The Lewis Atterbury Stimson
Prize in Mathematics. She has been widely quoted in both trade and national print publications ranging from
Nature to The Wall Street Journal and has appeared on CNBC, at TedMed and as a co-host of the World Health
Forum. A member of the Wellesley College Business Leadership Council, she was recognized as one of the 100
Most Influential Women in Business by the San Jose/Silicon Valley Business Journal in 2010.
Blair Christie
Blair Christie is Cisco’s Chief Marketing Officer, with responsibility for the company’s Global Marketing, Corporate
Communications, and Government Affairs groups. Under Ms. Christie’s leadership, the organization is responsible
for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market
and customer insight, corporate positioning, branding, advertising and product solutions, and partner marketing.
Christie’s current position includes responsibility for Cisco’s global investor relations, media relations, industry
analyst relations, and employee and executive communications. She also manages Cisco’s global studios and
Web 2.0/collaboration technology strategy teams, which round out an organization designed to innovate the
message and the medium in communications. Previously at Cisco, Christie led the global investor relations team,
where she and the organization received numerous industry awards. Prior to joining Cisco, Christie held several
roles in investor relations, government/public affairs and corporate giving efforts at InterDigital Communications
Corporation, Aqua America, and PECO Energy.
At Cisco, Christie sits on the Enterprise Business Council and Cisco’s Women’s Advisory Group. She is a board
member of the San Jose Tech Museum, sits on the President’s Leadership Council at Drexel University, and is
a member of the Arthur Page Society and the M50. In 2009, Christie was named by Working Mother magazine
as a Working Mother of the Year. Christie holds a BS in Marketing and Business Administration and an MBA,
concentrating in Investment Management, from Drexel University. She resides in Monte Sereno, CA with her
husband and three children.
Follow Blair at @BlairChristie
Daniel Brusilovsky
Daniel Brusilovsky is the founder & CEO of Teens in Tech Labs, a company dedicated to providing tools and
resources to young entrepreneurs. Daniel also works with creative agency JESS3, focusing on marketing,
business and corporate development in Silicon Valley.
Prior to Teens in Tech Labs and JESS3, Daniel founded Apple Universe Media Group and Case Finder Network
(acquired by On Top Results). Daniel was on the founding team of Qik (acquired by Skype) and has worked at
Apture (acquired by Google), atebits (acquired by Twitter), TechCrunch (acquired by Aol), and Etude (acquired by
Steinway & Sons).
Daniel is also a sophomore at College of San Mateo studying Broadcast and Digital Media.
Follow Dan at @danielbru
6 Presenters are subject to change 2nd Annual Women’s Conference: Celebrating Global Women Entrepreneurs

7. Speakers December 8, 2011
Drue Kataoka
Drue (www.drue.net), a graduate of Stanford University, is a contemporary artist, born in Tokyo and trained in
Sumi-e. Her artworks have integrated Asian brush painting techniques with shattered mirrors, time dilation,
gunshots, hospital beds, alpine snow, water and storm and heartbeat recordings. She received the Martin Luther
King, Jr. Research & Education Institute Award for her extensive community service. Drue’s commissioned
art includes: a painting for the first Zero Gravity art exhibition in space on the International Space Station;
album cover art and jazz portraits for grammy award winner Wynton Marsalis; and multiple collaborations with
winemakers including original labels for Jim Clendenen. Her clients range from Fortune 500 CEOs to private
individuals and families.
Drue has been named a Cultural Leader by the World Economic Forum. She has presented solo sessions at the
Annual Meeting of the World Economic Forum in Davos and the Annual Meeting of the New Champions in Dalian,
China, as well as given talks at TEDx Tokyo & TEDx Silicon Valley. Her work has been featured on CNN, CBS,
ABC, Stanford Magazine, San Francisco Chronicle, San Jose Mercury News, Chronicle of Higher Education, and
many others. She established the Drue Kataoka art scholarship for youth in 2001.
Follow Drue at @DrueKataoka
Elsa Kim
Elsa Kim is speaking on behalf of Words With Bears- the winning team at the 2011 Women2.0 Bay Area
Startup Weekend.
Elsa is a co-founder of Words With Bears, a language learning software platform that uses the groundbreaking
Kinect to teach language through action. The vision of the company is to innovate at the intersection of
education, learning games, and Kinect technology.
Elsa graduated from Harvard with a degree in Social Studies where she wrote her honors thesis on Buckminster
Fuller, Stewart Brand, and the intersection of technology and the 1960s counterculture. She currently works
as a Project and Data Product Manager at Fwix, an internet startup in San Francisco that provides geotagging
solutions and aggregates local data. She has performed research on human expression online with Web Ecology
Project, worked at Digitas, and written for various publications.
Her co-creators are Judy Tuan, Jennifer Arguello, James Elkins, and Lukas Blakk. Judy brought the founding
concept to Startup Weekend, and is an active member of the Bay Area gaming community and the OpenKinect
community. Jennifer worked on the Kinect speech recognition team at Microsoft and currently works as a
Product Manager at Mozilla. Lukas also works at Mozilla as a Release Engineer. James is a QA Engineer for
Palantir Technologies and graduated from Cornell University with a degree in Information Science. Judy, Jennifer,
and Lukas are all members of Women Who Code. Learn more and follow Words With Bears as we grow at
http://www.wordswithbears.com.
Follow Elsa at @elsagold
Kara Swisher
Kara Swisher currently co-produces and co-hosts The Wall Street Journal’s “D: All Things Digital,” with Walt
Mossberg. It is a major high-tech conference with interviewees such as Bill Gates, Steve Jobs and many other
leading players in the tech and media industries. The gathering (http://www.allthingsd.com/d) is considered one
of the leading conferences focused on the convergence of tech and media industries.
She and Mossberg are also the co-executive editors of a tech and media Web site, AllThingsD.com (www.
allthingsd.com), where her online-only version of the “BoomTown” column appears.
Kara Swisher worked in The Wall Street Journal’s San Francisco bureau. For many years, she wrote the column,
“BoomTown,” which appeared on the front page of the Marketplace section and also at WSJ.com. Previously,
Ms. Swisher covered breaking news about the Web’s major players and Internet policy issues and also wrote
feature articles on technology for the paper. She has also written a weekly column for the Personal Journal on
home issues called “Home Economics.”
Previously, Ms. Swisher worked as a reporter at the Washington Post and as an editor at the City Paper of
Washington, D.C. She received her undergraduate degree from Georgetown University’s School of Foreign
Service and her graduate degree at Columbia University’s School of Journalism.
She is also the author of “aol.com: How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in
the War for the Web,” published in July 1998. The sequel, “There Must Be a Pony in Here Somewhere: The AOL
Time Warner Debacle and the Quest for a Digital Future,” was published in the fall of 2003.
Follow Kara at @karaswisher
Twitter: #TEDxBAW Presenters are subject to change 7

8. Speakers
Kay Koplovitz
Kay Koplovitz is Chairman and CEO of Koplovitz & Co. LLC. Kay is the Founder of USA Network, a company
launched in 1977, and later expanded to introduce the Sci-Fi Channel and USA Networks International.
Ms. Koplovitz served as Chairperson & CEO until the company was sold for $4.5 Billion in 1998. Presently,
Ms. Koplovitz is the Chairman of the Board of Liz Claiborne Inc., a company that designs and markets an
extensive range of women’s and men’s fashion and accessories worldwide. She is a Board Member of CA
Technology, the world’s leading independent IT management software company, as well as ION Media. She
has also served on the boards of Oracle, Nabisco, Instinet and General Re.
In 1998, President Clinton appointed Ms. Koplovitz to chair the National Women in Business Council. While
serving in that capacity, Ms. Koplovitz co-created Springboard Enterprises, which was launched in 2000 to raise
venture capital for women entrepreneurs. Since its inception, Springboard Enterprises has raised over $5 billion
in new capital. She is also the co-founder of Boldcap Ventures, a venture capital firm invested in early and mid
stage technology, media and health sciences companies. She is the author of Bold Women, Big Ideas (May ’02),
which she wrote to inform and inspire women entrepreneurs to create wealth through equity. Ms. Koplovitz is a
frequent speaker and contributor on media, capital formation, corporate governance and leadership.
Kimberly Dillion
Kimberly Dillon is the founder of House of Mikko, where she manages Marketing and Product Strategy. She
founded the company to address the challenges that women, specifically women of color, face at the beauty
counter. She has been featured in TechCrunch and ReadWriteWeb, named by Huffington Post as one of 25
Female Tech Founders to watch, and is a member of Women 2.0.
She started her career as an IT Consultant with Accenture and has over 8 years of marketing experience in the
digital and consumer space, including a stint at Procter & Gamble. She has 2 undergraduate degrees from the
University of Pittsburgh and an MBA from the University of Michigan. A lover of all things beauty, she won’t leave
home with out eyeliner. Ever.
Follow Kimberly at @prettylittleceo
Lindy Wafula
Lindy initiated Project Africa as a nonprofit organization to promote gender equality and empowerment of
women. The organization’s programs are geared towards creating opportunities for women and girls to access
basic education, vocational training, enterprise development, ICT and leadership.
In 2011, Lindy started the Lady Mekanika Project and the Nanny Project to empower young women with
automobile mechanics skills and home management skills for enterprise development respectively. About
60 young women are participating in the 1st year of these two projects, preparing to venture into automobile
industry that has long been dominated by men, and to put value and worth into the home making role that has
traditionally been performed by women. After the training, Lindy hopes to establish social enterprises to employ
the trained women into these industries.
Lindy was awarded the Africa International MDG achievers’ award for her advocacy work in promoting gender
equality and empowerment of women. She was also honored with the Building Bridges peace award for
empowering grassroot women as agents of peace after the 2007 post election violence in Kenya. It is her
passion to serve women and advocate for gender equality and empowerment of women that is why she has
declared her candidacy to run for parliament in 2012 Kenya’s general election. She hopes to influence economic
policies to the favor of women in Kenya to venture into profitable entrepreneurship for social good.
8 Presenters are subject to change 2nd Annual Women’s Conference: Celebrating Global Women Entrepreneurs

9. Speakers December 8, 2011
Liza Donnelly
Liza Donnelly is a staff cartoonist with The New Yorker Magazine. When she first began selling to The New
Yorker in 1979, she was the youngest and one of only three cartoonists who were women. Donnelly is a public
speaker, and has presented at many venues including TED, the United Nations, and The New Yorker Festival.
Her commentary and cartoons can be seen in many national publications and online, including Salon.com,
Dailybeast.com, CNN.com, newyorker.com, and her art has been exhibited around the world. Donnelly appeared
on CBS Sunday Morning and NBC and also has been profiled on radio and in numerous publications. The
author/editor of fifteen books, her most recent books are When Do They Serve The Wine?, and with her husband
Michael Maslin, Cartoon Marriage, both of which have been optioned for television. In 2005, she wrote a history
of the women cartoonists of The New Yorker called Funny Ladies. A charter member of Cartooning for Peace,
an organization that seeks to promote understanding around the world through humor, she is also the creator
and editor of a website devoted to international cartoons, called World Ink. Her website and blog can be found
at lizadonnelly.com.
Follow Liza at @lizadonnelly
Polina Raygorodskaya
Polina Raygorodskaya is the founder and president of Polina Fashion LLC, a boutique fashion, beauty and
luxury public relations company. Previously, as a highly-acclaimed model, she has graced the runway of some of
fashion’s finest designers. Polina earned a Bachelors of Science in Business Administration at Babson College.
Her entrepreneurial endeavors have been recognized by national media outlets including Business Week, the Fox
Business Channel and Legal Zoom. In 2007, Business Week named Polina as one of the “Best 25 Entrepreneurs
Under 25.” She is currently working on a tech start-up which will connect travelers with budget transportation
and lodging options while also encouraging sustainability.
Follow Polina at @greenxcountry
Salim Ismail
Salim Ismail is a sought-after speaker, strategist and entrepreneur based in Silicon Valley. He travels extensively
addressing topics including breakthrough technologies and their impact on a variety of industries.
He spent the last three years building Singularity University, based at NASA Ames. Before that, Salim was a Vice
President at Yahoo, where he launched and ran Brickhouse, Yahoo’s internal incubator. His team analyzed over
3000 ideas and launched four major products during his tenure. His last company, Angstro, was sold to Google
in August 2010. In all, Salim has founded or operated seven early-stage companies including PubSub Concepts,
which laid down some of the foundational technology for the real-time web which he co-founded and grew to a
$15m valuation.
In 2002 Salim founded the New York Grant Company as a response to 9/11. In its first year, NYGC attracted over
400 clients and delivered over $12 million of federal grants to the local economy. In 2001, Salim was presented
with a New York City Award of Recognition by the Giuliani Administration, and in 2003 was nominated by Crain’s
Magazine to their list of New York City’s “Top 40 Under 40 Businesspeople.”
Salim has lived and worked in eight different countries, speaks 2.75 languages and has an honors degree in
theoretical physics and computing from the University of Waterloo near Toronto, Canada.
Follow Salim at @salimismail
Twitter: #TEDxBAW Presenters are subject to change 9

10. Speakers
Tayana Etienne
Tayana was born and raised in Haiti, where she showed an early commitment to service in her community,
including involvement in reforestation and women literacy projects with the Youth Eucharistic Movement. Tayana
opted for studies in Electronic Engineering at the State University of Haiti amid a population of less than 5% of
women in engineering fields.
She was awarded a scholarship for a Master’s in Computer Science at Université de Nice Sophia-Antipolis
(UNSA). After her specialized studies in Databases and Systems integration, Tayana completed her background
with an advanced internship at LARIM (Laboratory of Networking and Mobile Computing) at Polytechnique
Montréal in Canada.
Tayana is currently a professor in the Science Department of the State University and the director of the MBDS
Master Program in Haiti, offered jointly with her former University in Nice. She also conducts applied research in
rural ICT, mobile technologies, wireless infrastructure, communicating objects, RFID for education, health and
tourism. Tayana is working with the women students participating in these programs to implement The Women’s
Peer-to-Peer Network in Haiti, the first deployment of a global effort to connect the millions of women who are
off-the-communications-grid for sustainable business, increased safety, and participation in local and global
communities (www.womensp2p.org).
In 2001, she co-founded SOLUTIONS S.A., which has grown to be one of Haiti’s most innovative software
development firms. In 2005, SOLUTIONS was nominated for the Star Quality Award by the “Business Initiative
Directions” in Geneva and, in 2009, for the Country Pioneers of Prosperity Award for Haiti and the Caribbean. In
2010, Tayana received the International “Change Agent Award” from the Anita Borg Institute as recognition of her
positive impact as a role model in her environment.
Vivek Wadhwa
Vivek Wadhwa is a Visiting Scholar, School of Information, UC-Berkeley; Director of Research, Center for
Entrepreneurship and Research Commercialization, and Exec in Residence, Pratt School of Engineering, Duke
University; Senior Research Associate, Labor and Worklife Program, Harvard Law School; Distinguished Visiting
Scholar, Halle Institute of Global Learning, Emory University; and faculty member and advisor at Singularity
University. He is also an advisor to several startup companies, a columnist for The Washington Post and
Bloomberg BusinessWeek, and writes occasionally for several international publications. Prior to joining academia
in 2005, Wadhwa founded two software companies.
He was VP of Information Services at investment banking powerhouse CS First Boston. There he spearheaded
the development of technology for creating computer systems that was spun into its own company, Seer
Technologies. As Executive Vice President and Chief Technology Officer, Wadhwa helped grow the nascent
startup into a $118 million publicly traded company.
Wadhwa holds an MBA from New York University and a B.A. in Computing Studies from the University of
Canberra, in Australia.
Follow Vivek at @wadhwa
Host
Shari Slate
Shari Slate is Chief Inclusion and Collaboration Strategist within Cisco’s Americas Sales Organization. She is
responsible for making inclusion relevant in the revenue generating arm of the business and leveraging inclusion
to create value for Cisco, its partners, and customers.
In addition to driving an inclusion strategy designed to attract and select new talent, develop and engage existing
talent, and create an inclusive environment within the sales organization, Shari’s team leads thought leadership
focused on the tangible business value of inclusion and the links between inclusion, collaboration, and innovation.
Prior to joining Cisco, Shari served as Chief Diversity Officer and Director of Global Community Affairs at Sun
Microsystems. Shari received The Network Journal’s 2009 “40 Under Forty” Achievement Award as well as the
prestigious Star Award for sales excellence earlier in her career at Xerox. She has a Bachelor of Arts degree in
Political, Legal, and Economic Analysis from Mills College.
10 Presenters are subject to change 2nd Annual Women’s Conference: Celebrating Global Women Entrepreneurs

11. Organizers December 8, 2011
Tatyana Kanzaveli
Tatyana Kanzaveli has broad experiences in sales/marketing/business development, technology and professional
services. She held executive roles in number of start-ups and large multinationals. She was an early adopter of
social media/social networking channels, using them to build successful online and face-to-face communities.
Tatyana runs a strategic Social CRM and social media consultancy. She is a TEDxBayArea licensee, organizer of
TEDxBayArea events and producer of TEDxBayArea TEDWomen event. Tatyana also runs Bay Area Executives
meetup and Global Social CRM roundtables. She is a frequent speaker at conferences here in US and also
internationally. She also is an adviser to selected startups.
Follow Tatyana at @glfceo
Mei Lin Fung
Mei Lin Fung has lived for over 25 years in the Silicon Valley. Surrounded by natural beauty and intense intellectual
activity she has worked at Intel and Oracle – and co-founded the Xtreme Internet Conference, 2000, the Silicon
Valley NetMarketmakers 2001, The ASEAN Alliance of SE Asian Diaspora professional groups 2004, The Program
for the Future 2008, the Futuretalk TV show 2009 and TEDxBayArea 2010. Mei Lin’s undergraduate degree is in
Pure Mathematics from the Australian National University, her Master of Science in Management is from MIT. Her
first job was as an assembler programmer at Shell Australia where she later worked in Operations Research.
She is co-founder and chairman of the Institute for Service Organization Excellence where her special interest
is in launching networked communities for harvesting untapped sources of human potential. She is passionate
about putting the heart and soul back into the work that fills our daily lives. Mei Lin was one of the early pioneers
in CRM, and today pioneers programs and curriculum that brings together people with appreciative, inquiring
minds in new models for 21st century leadership. Since 1999, she has been one of the top ranked bloggers on
what it means to earn and keep trust. Her leadership program implemented by the Oklahoma State University
at Avaya in 2007 jointly won both institutions the Phillip Crosby Golden Medallion from the American Society for
Competitiveness. Mei Lin Fung pioneered the first Customer Care Apprenticeship Program registered by the US
Department of Labor.
Follow Mei Lin at @meilinfung
Francine Gordon
Francine Gordon is Chair of SDForum Tech Women and Co-organizer of the TEDxBayArea Women program. A
pioneer in the modern women’s movement, upon completion of her PhD from Yale, she began her professional
life as one of the first two women on the faculty at Stanford Graduate School of Business. She’s held senior
management roles at several high tech firms, spent 5+ years with Boston Consulting Group as a Global
Organization Manager, and co-founded a professional repertory theatre. She is currently writing a book on gender
and innovation (Womennovation). CEO of the F Gordon Group, Francine works with global companies addressing
innovation, teamwork, leadership, and the advancement of women.
Follow Francine at @womennovation
Twitter: #TEDxBAW 11

12. Organizers
Linda Popky
Linda Popky is the founder and president of Leverage2Market Associates. She is a consultant, author, speaker,
and educator who helps organizations use marketing to transform their business and dramatically improve the
bottom line. In 2009, she was named one of the Top Women of Influence in Silicon Valley and inducted into the
Million Dollar Consulting ® Hall of Fame. Linda is the Immediate Past President of Women in Consulting (WIC) and
is the Vice President of Marketing for the Northern California Business Marketing Association (BMA). She is the
first marketing consultant certified worldwide to offer the Private Roster Mentoring™ Program. Linda holds an
MBA and a BS in Communications from Boston University. She blogs at www.soundofmarketingsuccess.com.
Follow Linda at @popky
Lucie Newcomb
Lucie Newcomb is the founder and President of The NewComm Global Group, Inc., an international management
consulting firm specializing in global markets development, change leadership and other strategic organizational
transformation practices. Its CONNECT-SV initiative provides training, representation and business development
for foreign governments and entrepreneurs. In addition to serving as a mentor for US Market Access Center,
Lucie is the head of the Leader as Reader Virtual Book Club for members of the International Leadership
Association. She has worked on four continents; lived on three; and is fluent in French. She specializes in the
EMEA region and Emerging Markets worldwide.
Follow Lucie at @newcommglobal
Sarah Granger
Sarah Granger’s work encompasses innovating, writing, speaking and advising on topics at the intersection of
information technology, media and society and their impact on women. An entrepreneur and new media pioneer,
her goal is to educate broad audiences and communities about interdisciplinary topics that might otherwise be
overlooked. She has recently been recognized with a Campaign Tech Innovator award and writes for leading
digital media platforms such as BlogHer and The Huffington Post.
Follow Sarah at @sarahgranger
Terri Griffith
Terri Griffith, PhD is a Professor in Santa Clara University’s Leavey School of Business. Located in the heart
of the Silicon Valley, she studies how we mix together the technology of work; the way we organize to do this
work; and the knowledge, skills, and abilities of the people we work with. She is the author of The Plugged-In
Manager (2011).
Follow Terri at @terrigriffith
12 2nd Annual Women’s Conference: Celebrating Global Women Entrepreneurs

13. Our Sponsors December 8, 2011
Platinum
Gold
Silver
Twitter: #TEDxBAW 13

14. Partners
Our mission is to ignite a new future for humanity by galvanizing women leaders to bring us all to a world built upon social justice and
economic sustainability.
Women in Business (WIB) is a student-run network that strives to enhance the Leavey School of Business experience for all professionals in the
MBA program and surrounding community.
SVForum Tech Women encourages women and men who support the advancement of women in technology to help create an environment of
empowerment for women and girls to achieve results beyond their wildest expectations.
Our mission is to increase the number of female founders of technology startups. Women 2.0 enables entrepreneurs with a network, resources
and knowledge to take your startup from idea to launch.
WIC is a collaborative community of consultants working to build strong businesses. Our members are a premier resource for businesses seeking
expert consultants to deliver specific, high–quality results.
14 2nd Annual Women’s Conference: Celebrating Global Women Entrepreneurs

15. Inside Back Cover page

16. Thank you to all the participants!
Bay Area
2nd Annual Women’s Conference:
Celebrating Global Women
Entrepreneurs
www. tedxbayarea.com