Tracy Kugelr Smith Design Portfolio-Updated 12-21-11

1. Beauty industry expert with over 10 years of experience. Effective
communicator; comfortable delegating work as well as conveying
concepts to vendors, agencies and photographers.
Accustomed to working with tight schedules and within budgets.
Passionate about design, actively participates in cross departmental
teams, providing leadership and creative solutions with enthusiasm,
flexibility, a positive attitude and first class computer skills. Extensive
experience with brand equity and representation.

2. Worked with visual directors at top US
retailers to conceptualize enhanced
displays for Gucci Guilty launch at
major flagship doors and top image
doors across the country. All POSM
approved by global group and Gucci
Fashion House. Stores shown below;
Bloomingdale‟s, 59th Street; Macy‟s,
Herald Square; Macy‟s, Union Square;
Macy‟s, Chicago State Street and Saks
Fifth Avenue, San Francisco.

3. Worked with visual directors at top US
retailers to conceptualize enhanced
displays for Gucci Guilty launch at
major flagship doors and top image
doors across the country. All POSM
approved by global group and Gucci
Fashion House. Stores shown below;
Bloomingdale‟s, 59th Street; Macy‟s,
Herald Square; Macy‟s, Union Square;
Macy‟s, Chicago State Street and Saks
Fifth Avenue, San Francisco.

4. Worked with visual directors at top US
retailers to conceptualize enhanced
displays for Gucci Guilty launch at
major flagship doors and top image
doors across the country. All POSM
approved by global group and Gucci
Fashion House. Stores shown below;
Bloomingdale‟s, 59th Street; Macy‟s,
Herald Square; Macy‟s, Union Square;
Macy‟s, Chicago State Street and Saks
Fifth Avenue, San Francisco.

5. Worked with visual directors at top US
retailers to conceptualize enhanced
displays for Gucci Guilty launch at
major flagship doors and top image
doors across the country. All POSM
approved by global group and Gucci
Fashion House.
Saks Fifth Avenue, San Francisco.

6. • 8‟ tall x 3.5‟ wide
• 40” vertical interactive touch screen on
front containing TV Commercials
fragrance notes and story.
• 2 sides with merchandising shelves
sized for gift sets or base product, LED
pin lights to help with heavy black
branding
• Full height light box with National Ad
image on back.

7. • Led design of Campaign based on
promotional offerings including, HUGO
Headphones, iTunes Card and iPod
Shuffle.
• Directed photography and Layout
design for main campaign visuals.
• Led desiogn of all gift sets, in-
store/out-of home visuals and POS
material for exclusive campaign with
Macy‟s.

8. • Led design of Campaign based on
promotional offerings including, HUGO
Headphones, iTunes Card and iPod
Shuffle.
• Directed photography and
Layout design for main
campaign visuals.
• Led desiogn of all gift sets,
in-store/out-of home visuals
and POS material for exclusive
campaign with Macy‟s.

9. • Led design of Campaign based on
promotional offerings including, HUGO
Headphones, iTunes Card and iPod
Shuffle.
• Directed photography and Layout
design for main campaign visuals.
• Led desiogn of all gift sets, in-
store/out-of home visuals and POS
material for exclusive campaign with
Macy‟s.

10. • Led design of Campaign based on
promotional offerings including, HUGO
Headphones, iTunes Card and iPod
Shuffle.
• Directed photography and Layout
design for main campaign visuals.
• Led desiogn of all gift sets, in-
store/out-of home visuals and POS
material for exclusive campaign with
Macy‟s.

11. • Led design of Campaign based on
promotional offerings including, HUGO
Headphones, iTunes Card and iPod
Shuffle.
• Directed photography and Layout
design for main campaign visuals.
• Led desiogn of all gift sets, in-
store/out-of home visuals and POS
material for exclusive campaign with
Macy‟s.

12. • Created inspiration boards for
Sephora & Sephora Inside JC Penny
fragrance project.
• Inspired by tasting rooms in wine
and food industry.
• The idea: A luxurious lounges
that encourage a person to PAUSE,
ENGAGE & ENJOY the EXPERIENCE
Goal was to create an enjoyable,
interactive, multi-sensorial, educational
experience for the Sephora customer.

13. • Created inspiration boards for
Sephora & Sephora Inside JC Penny
fragrance project.
• Inspired by tasting rooms in wine
and food industry.
• The idea: A luxurious lounges
that encourage a person to PAUSE,
ENGAGE & ENJOY the EXPERIENCE
Goal was to create an enjoyable,
interactive, multi-sensorial, educational
experience for the Sephora customer.

14. • Created inspiration boards for
Sephora & Sephora Inside JC Penny
fragrance project.
• Directed 3D illustrator and model
maker to bring concept to life.
• SiJCP looking to test in store for
Fall ‟12 / Spring „13. • Directed
photography and Layout design for
main campaign visuals.

15. • Created inspiration boards for
Sephora & Sephora Inside JC Penny
fragrance project.
• Directed 3D illustrator and model
maker to bring concept to life.
• SiJCP looking to test in store for
Fall ‟12 / Spring „13. • Directed
photography and Layout design for
main campaign visuals.

16. • Created inspiration boards for
Sephora & Sephora Inside JC Penny
fragrance project.
• Directed 3D illustrator and model
maker to bring concept to life.
• SiJCP looking to test in store for
Fall ‟12 / Spring „13. • Directed
photography and Layout design for
main campaign visuals.

17. • Worked with visual directors from
top doors to create life-size of
Burberry model from key visuals.

18. • Worked with visual directors from
top doors to create life-size of
Burberry model from key visuals.

19. • Worked with visual directors from
Flagship and Branch doors to bring
fragrance story to life.

20. • Worked with visual directors from
Flagship and Branch doors to bring
fragrance story to life.

21. Color Correction, Retouching and
CMYK conversion for print
advertising and promotional use.
• Matched “Clinique” Green. Retouch
Type on all product shots.
• Matched all cosmetics to actual
product sample colors.

22. Color Correction, Retouching and
CMYK conversion for print
advertising and promotional use.
• Matched all cosmetics to actual
product sample colors.

23. Color Correction, Retouching and
CMYK conversion for print
advertising and promotional use.
• Matched all cosmetics to actual
product sample colors.

24. Color Correction, Retouching
and CMYK conversion for print
advertising and promotional
use.