2. TSG MOBILE _ PLATFORMS
WAP APP
Telemundo was the first local Spanish
Language WAP available in the U.S. As
we continue to evolve, we introduce an
improved platform that will allow a
seamless transition from the online
local sites to the WAP.
The introduction of the latest addition
to our mobile portfolio, the redesigned
and optimized Telemundo Y Punto
iPhone & Android Apps, will provide all
markets with the opportunity to reach
the rapidly growing mobile audience
more effectively.
With an estimated 1.6 million monthly
impressions between both platforms,
Telemundo Y Punto Mobile is an
essential part of advertising buys
nationwide.
Estimated Delivery Estimated Delivery
(based on 2011 average) (based on 2011 average)
= 655,000 monthly impressions = 1 million monthly impressions
The App and WAP sites are available for the
current eleven Telemundo Station Group markets.

3. TSG MOBILE _ AD SPECS
Ad Type Dimensions File Size File Format Mobile WAP Site
GIF, 8 bits per channel, 72 Dimensions File Size File Format
Banner Ad 320x53 <15 KB dpi. JPG accepted when there Banner 300x50 <15 KB
is no animation GIF, 8 bits per channel, 72 dpi.
Interstitial JPG accepted when there is no
320x53 9 KB <40 KB animation
iOS (iPhone) and Android Apps
300x250
Collapsed view:
Animated GIF or
Expanded Dimensions
Expandable Static GIF, JPG, PNG
Landscape/ 480x320 / 320x480
Portrait Expanded view:
50 KB
GIF, JPG, PNG
Content Safe Area 8 bits per channel
72 dpi
320x416 / 480x256
GIF, 8 bits per channel, 72
Interstitial Landscape: 480x320 50 KB dpi. JPG accepted when there
Portrait: 320x480
is no animation
Interactive GIF, 8 bits per channel, 72
480x320 50 KB dpi. JPG accepted when there
Video Ad
is no animation
Internal Use Only - Submission Lead Time:
NEW AD REQUESTS: MUST submit the order 3 weeks before campaign launch to allow enough time for the design, development and publishing process. Client MUST
provide high resolution assets in order to produce a quality product. Assets will be reviewed by the creative team upon submission.
CLIENT PROVIDED ADS: If a client is providing the completed ad, given that such ad does not require further design or development, please submit the order 1 week
before campaign launch to test and publish.

4. TSG MOBILE _ OPPORTUNITIES
Providing an experience.
Delivering results.
Considering the prominent presence of the U.S.
Hispanic population in the growing mobile market,
advertisers are seizing the opportunity to reach this
segment by including WAP sites and mobile Apps as
key components of their media planning strategies.
Research has proven that advertisers with cross-
platform campaigns more effective building customer
loyalty and retention. Mobile advertising presents a
unique opportunity to connect with the user on a
more personal level.
Mobile Understanding the true potential of this platform is
crucial to implement effective advertising campaigns.
Online For a brand to successfully create a mobile presence
is not enough to have a website that translates into a
On-Air mobile browser.
Events The key is to provide an experience that not only
reinforces the online efforts, but that elevates the
Jeep “Cazando Aventuras” interaction in a more intuitive, practical and inviting
way.
Jeep created this campaign targeted to the Hispanic markets in South Florida and
California in order to promote the new 2012 Jeep Compass. The campaign included
entertaining community events, advertising on the local station’s websites, mobile ads
and also a custom Wap just for the campaign in order to enhance the all-around
experience for the audience. As result, the brand effectively established an online
presence and provided useful information about the product to it’s prospective buyers.

5. TSG MOBILE _ LOCAL MARKETS Investment Summary
Los Area de Las
New York Miami Chicago Dallas Phoenix Tucson Houston Denver Total
Angeles la Bahia Vegas
*WAP 92.5 136.9 180.7 62.6 78.9 17.3 11.5 20.7 9.4 8 8 626.5
*APP 166.5 211.5 202.6 81.9 47.9 13.1 8.7 37.8 23.2 10 10 813.2
TOTAL PV 259 348.4 383.3 144.5 126.8 30.4 20.2 58.5 32.6 18 18 1439.7
CPM 25
20% SOV $1,295 $1,742 $1,916.5 $722.5 $634 $152 $101 $292.5 $163 $90 $90 $7,198.5
*Page Views | 2011 Average
200 100 15 15
10 10
100 50
WAP
APP
5 5
0 0 0 0
Los Angeles Chicago Tucson Las Vegas
300 100 40 15
200 10
50 20
100 5
0 0 0 0
New York Dallas Area de la Bahia Denver
220 20 30
200 20
10
180 10
160 0 0
Miami Phoenix Houston

6. TSG MOBILE _ RESEARCH
The Hispanic Mobile Market
• Hispanics are the fastest growing demographic group in the
U.S., and their purchasing power is expected to reach $1.3
trillion by 2015 (Packaged Facts, 2010) In addition,
Hispanics are at the forefront of mobile device usage.
(eMarketer, 2011)
• Hispanics are the leaders on smartphone adoption. (Nielsen,
2011)
• Hispanics are sophisticated wireless consumers – 44.7%
use smartphones, compared to 31.9% percent of the non-
Hispanic population and are good targets for mobile
marketing. (AdAge, 2011)
• Research shows that Hispanics are more likely to use their
mobile devices as their only source for Internet access. In
fact, many do not have any form of Internet access at home.

7. TSG MOBILE _ RESEARCH
The Hispanic Mobile Market
• Hispanics are more likely – vs. the general market – to use
their mobile device to download music, play games, and
access social networking sites. Additionally, 19% of Hispanic
adults live in a household that owns one or more
smartphones. (Scarborough, 2010)
• Hispanics are more likely than any other cellular users to text
message. (Scarborough, 2010)
• The most common investment business executives looked to
make in mobile for 2012 was in building apps (29%). In
addition, 22% said they were investing in the general
category of mobile advertising, and 20% in sending SMS
alerts. Only 15% of respondents planned to invest in
location-based mobile marketing in the coming year, a
number that is sure to climb as brands realize the value of
connecting with consumers on the go and in-market.
(eMarketer, 2011)