9 Secrets to Fast and Easy Ebooks that Sell

9 Secrets to Fast & Easy Ebooks that Sell Tracy Needham Copywriter & Marketing Coach

5 Benefits of Having an Ebook Establish Yourself as an Expert Build Your List Through Your Own Site Through Other’s Giveaways Upsell to Bigger Ticket Items Increase the Value of Other Products & Services Boost Your Income

Top 4 Reasons Why Ebooks Fail Bad Topic Bad Title Bad Content Bad Marketing

Secret #1 People Don’t Buy Ebooks, They Buy SOLUTIONS

Top 3 Reasons People Buy an Ebook Make Money Save Money Save Time (And since time is money, it all comes back to money, doesn’t it?!)

Want Proof? Visit any major ebook marketplace or statistics site & see what the top sellers are! ,[object Object]

5 Questions for Choosing a HOT Topic What do your clients most want to know? Is it a viable topic? Who’s the very best market for it? How can you make it more specific? How can you make it stand out from the competition?

Secret #2 It’s ALL in a Name

Shakespeare Overlooked One Critical Fact… A rose by any other name may smell as sweet... But it definitely won’t sell as well— especially on Valentine’s Day!

Naming Your Future Bestseller Don’t get too clever, simple and straightforward is best Make it clear how the reader will benefit Be specific—the more specific, the better Use a shorter title and longer sub-title

Secret #3 Don’t Write When You Can TALK

Step 1. Outline Map it out… Introduce w/ a story or discussion of problem YOUR story Your process, step by step Then let it marinate for a day or two

Step 2 -- Record Most people speak twice as fast as they type!

Step 2 -- Record Recording your ebookalso makes it sound more natural and conversational How to do… Go solo or have a friend interview you Use a free conference line Create an mp3

Step 3. Transcribe Three options for transcribing the audio… Find a transcriber (Elance, Craig’s List) Send to an online transcription service Do-it-yourself Note: 1 Audio Hour = 2-3 Hours of Transcribing

Step 4 -- Edit Once you have the transcribed draft, you just need to… Delete the questions Smooth the flow Fix the typos Polish the wording Add in things you forgot!

The 4-Step Talk It Out Process

Secret #4 Always be thinking AHEAD

Content Must Haves… Aside from your main content, it should also have… A next step offer Your bio Your photo Your website address All the legal stuff

Secret #5 Simple is GOOD When It Comes to Design

Formatting Tips Include headers, subheads & bullets Use 12 point font with good line spacing Keep paragraphs 4-5 lines long Create a Table of Contents Make sure there’s page numbers! Then print to PDF…

Graphics Are Good When Relevant Photos are more professional than clipart An ecovericon for your website and other promotions Actual cover on the PDF is a “nice to have”

Secret #6 It’s NOT About Price, It’s About VALUE

Determine Value to YOU What’s your intention? Where does it fall in your funnel?

Determine Value to THEM What’s the potential outcome for them? How much can they make? Don’t get hung up on what competitors are charging. They could have different goals or a different target audience than you.

Secret #7 A Strong Selling System = More Money with Less Work

Marketing Must-Haves Compelling sales page Thank you page Autoresponder series Way to sell online!

Secret # 8 USE Your Ebook To Market Your Ebook

Can Create A Lot of Marketing Content!

So You Can Market Your EbookThrough…

Summing it up… People Don’t Buy Ebooks, They Buy SOLUTIONS Choose a Problem Your Market is EAGER to Solve It’s ALL in a Name Don’t Write When You Can TALK Always Be Thinking AHEAD Simple is GOOD When It Comes to Design It’s NOT About Price, It’s About VALUE A Strong Selling SYSTEM = More Money with Less Work USE Your Ebook to Market Your Ebook

9 Secrets to Fast and Easy Ebooks that Sell

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9 Secrets to Fast and Easy Ebooks that Sell