SlideShare una empresa de Scribd logo
1 de 1
Descargar para leer sin conexión
Case
 Study
Rosenthal & Rosenthal
From the refinement of brand communication strategy through the rejuvenation of brand visuals to the development
and implementation of a coordinated brand marketing campaign, Curran & Connors provided the guidance, creativity
and project management needed to ensure the successful rebranding of Rosenthal & Rosenthal, a 70-year-old specialty
finance company.




        Logo & Brand Refinement                                 Website




        Magazine Advertisement                                  Folder & Brochure




Annual Reports   Interactive Media   Advertising & Marketing
www.curran-connors.com :: 1.800.435.0406

Más contenido relacionado

La actualidad más candente

Resume _ Jennifer Waxman
Resume _ Jennifer WaxmanResume _ Jennifer Waxman
Resume _ Jennifer Waxman
Jennifer Waxman
 
Peggy Burt resume
Peggy Burt resumePeggy Burt resume
Peggy Burt resume
Peggy Burt
 
case studies - john howkins
case studies - john howkinscase studies - john howkins
case studies - john howkins
johnhowkins
 
A.Qayyum_CV_2016
A.Qayyum_CV_2016A.Qayyum_CV_2016
A.Qayyum_CV_2016
Qayyum Baig
 
KONCEPT COMPANY PROFILE
KONCEPT COMPANY PROFILEKONCEPT COMPANY PROFILE
KONCEPT COMPANY PROFILE
Edmund Kiyanga
 
Alex Harderson Resume 2-15-15
Alex Harderson Resume 2-15-15Alex Harderson Resume 2-15-15
Alex Harderson Resume 2-15-15
Alex Harderson
 

La actualidad más candente (20)

Mar Com
Mar ComMar Com
Mar Com
 
Resume _ Jennifer Waxman
Resume _ Jennifer WaxmanResume _ Jennifer Waxman
Resume _ Jennifer Waxman
 
Crushing it overview
Crushing it overviewCrushing it overview
Crushing it overview
 
Kostos, Peter J Resume
Kostos, Peter J ResumeKostos, Peter J Resume
Kostos, Peter J Resume
 
Event Branding
Event BrandingEvent Branding
Event Branding
 
Peggy Burt resume
Peggy Burt resumePeggy Burt resume
Peggy Burt resume
 
Project Noida
Project NoidaProject Noida
Project Noida
 
Team BTL - Capabilities
Team BTL - CapabilitiesTeam BTL - Capabilities
Team BTL - Capabilities
 
Larry Harrison Resume 2B1
Larry Harrison Resume 2B1Larry Harrison Resume 2B1
Larry Harrison Resume 2B1
 
Top rules to reintroduce your brand
Top rules to reintroduce your brandTop rules to reintroduce your brand
Top rules to reintroduce your brand
 
PrintHouse C.P
PrintHouse C.PPrintHouse C.P
PrintHouse C.P
 
case studies - john howkins
case studies - john howkinscase studies - john howkins
case studies - john howkins
 
A.Qayyum_CV_2016
A.Qayyum_CV_2016A.Qayyum_CV_2016
A.Qayyum_CV_2016
 
redline profile new
redline profile newredline profile new
redline profile new
 
KONCEPT COMPANY PROFILE
KONCEPT COMPANY PROFILEKONCEPT COMPANY PROFILE
KONCEPT COMPANY PROFILE
 
Branding Agency and Marketing in Milwaukee
Branding Agency and Marketing in MilwaukeeBranding Agency and Marketing in Milwaukee
Branding Agency and Marketing in Milwaukee
 
Alex Harderson Resume 2-15-15
Alex Harderson Resume 2-15-15Alex Harderson Resume 2-15-15
Alex Harderson Resume 2-15-15
 
Wave Division Advertising Credential
Wave Division Advertising Credential Wave Division Advertising Credential
Wave Division Advertising Credential
 
Resume dm p spring 13
Resume dm p spring 13Resume dm p spring 13
Resume dm p spring 13
 
Delhi Design Studio Profile
Delhi Design Studio ProfileDelhi Design Studio Profile
Delhi Design Studio Profile
 

Más de tmaguire21

Más de tmaguire21 (17)

IR Guide June 2010
IR Guide June 2010IR Guide June 2010
IR Guide June 2010
 
Carolina Panthers Community Report
Carolina Panthers Community ReportCarolina Panthers Community Report
Carolina Panthers Community Report
 
C&C - Branding
C&C - BrandingC&C - Branding
C&C - Branding
 
Software
SoftwareSoftware
Software
 
Alternative Investments
Alternative InvestmentsAlternative Investments
Alternative Investments
 
Event Materials
Event MaterialsEvent Materials
Event Materials
 
Healthcare
HealthcareHealthcare
Healthcare
 
Travel & Leisure
Travel & LeisureTravel & Leisure
Travel & Leisure
 
Semiconductors
SemiconductorsSemiconductors
Semiconductors
 
Event Materials
Event MaterialsEvent Materials
Event Materials
 
Energy
EnergyEnergy
Energy
 
Defense
DefenseDefense
Defense
 
Banks
BanksBanks
Banks
 
University & Colleges
University & CollegesUniversity & Colleges
University & Colleges
 
IR Guide - Sept 2009
IR Guide - Sept 2009IR Guide - Sept 2009
IR Guide - Sept 2009
 
C&C Presentation
C&C PresentationC&C Presentation
C&C Presentation
 
Curran & Connors
Curran & ConnorsCurran & Connors
Curran & Connors
 

Case Study: Rosenthal

  • 1. Case Study Rosenthal & Rosenthal From the refinement of brand communication strategy through the rejuvenation of brand visuals to the development and implementation of a coordinated brand marketing campaign, Curran & Connors provided the guidance, creativity and project management needed to ensure the successful rebranding of Rosenthal & Rosenthal, a 70-year-old specialty finance company. Logo & Brand Refinement Website Magazine Advertisement Folder & Brochure Annual Reports Interactive Media Advertising & Marketing www.curran-connors.com :: 1.800.435.0406