People matter most! We may say that, but is it really true at your organization? Many current and future leaders are locked inside their organizations, afraid to venture out into the world. The Internet and especially social media shout: Danger! Avoiders and their organizations become irrelevant — they literally don’t matter anymore — and “age out” of their jobs and industries. Fear of losing control over every little detail prevents attention to details that do matter. How, then, can we use social media to connect and engage with our audiences and cultivate meaningful relationships, relationships that matter? Allison Fine, author of Matterness: Fearless Leadership for a Social World, joins The Communications for this webinar on Wednesday, May 20 at 1 PM ET. We will explore how organizations can utilize their social media channels to create cultures that promote engagement and empower their audiences to take action. Questions addressed will include: How can we become fearless leaders in the digital age? How can we learn to work with, rather than at, our constituents? What does it take to keep the daily churn of internal processes from overwhelming us and our work? How can we find out if our audiences feel like they matter to us?

1. Matterness
Making People Matter More

2. Allison Fine

3. Today’s Agenda
✤ What is matterness?
✤ How does it work?
✤ How can I grow matterness?

4. People Don’t Feel Like They Matter
Talk to
me like a
person
I never
got a
“thank
you”
You
misspelle
d my
name
I’m a
longtime
member!

5. QUESTION
When has an organization or a
person made you feel like you
matter?

6. Outsized Fears Create Fortresses
✤ People are mean and greedy
✤ Social media is making us less civil
✤ The world is uncontrollable

7. Fearfulness Is a Choice

8. Matterness Is:
✤ Leading by making others matter more
✤ Possible because of social media
✤ Online & on land
✤ Unleashing capital

9. Matterness Is
Not:
✤ Customer service
✤ Window dressing
✤ A zero-sum game

10. Macon Money & Making Friends

11. People Want to Help

12. People (and Their Stories) Matter

13. Being in Conversation

14. Online/On Land Nexus

15. Questions?

16. STRENGTHENING
MATTERNESS
Getting Ready
✤ Are we in conversation with people?
✤ Are we accessible and real?
✤ Are there ways to open up strategy?

17. STRENGTHENING
MATTERNESS
Strategies for Tapping
Capital
✤ Social capital: friends connecting with
friends?
✤ Financial capital? People giving to
support a cause?
✤ Empathy capital: people are expressing
support for another person?

18. STRENGTHENING MATTERNESS
Measuring Matterness
✤ Reduce jargon
✤ Where are we following and where are we leading?
✤ How does it feel to engage with us?

19. KEY TAKEAWAYS
✤ How we engage with the world is a leadership choice
✤ Our job is to identify meaningful and scalable ways for
people to participate with us
✤ We will only know if people feel like they matter if we
measure it

20. Questions?

21. Be Different and Do Different
@affine
afine@afine.us
www.allisonfine.com