This document discusses potential mottos for the TMRA 2010 conference. It lists mottos from previous years' conferences and then suggests 14 possible mottos for 2010, including "Mashing", "Web 3.0", "Visible knowledge networks", and "Information wants to be a topic map". It also provides contact information for Dr. Lutz Maicher of the Topic Maps Lab at the University of Leipzig who is chairing the discussion on selecting a motto.