The rapidly growing automotive industry is expected to drive the microcontrollers market over the next five years. Hybrid electric vehicles are gaining popularity due to the plethora of environmental benefits they offer. This is estimated to result in increasing demand for microcontrollers, which can be primarily attributed to the large number of MCUs required for emission control and fuel efficiency in these vehicles. Additionally, price cuts in the industry due to high degree of competition are also expected to further market growth. However, unfavorable macroeconomic conditions and the moderately fragmented nature of the industry are expected to impede the market over the forecast period. Source : http://www.transparencymarketresearch.com/microcontrollers-market.html

1. REPORT DESCRIPTION
Microcontrollers (MCU) Market By Product (8-Bit, 16-Bit, 32-Bit) - Global Industry
Analysis, Size, Share, Growth And Forecast, 2012 – 2018
The rapidly growing automotive industry is expected to drive the microcontrollers market
over the next five years. Hybrid electric vehicles are gaining popularity due to the plethora
of environmental benefits they offer. This is estimated to result in increasing demand for
microcontrollers, which can be primarily attributed to the large number of MCUs required for
emission control and fuel efficiency in these vehicles. Additionally, price cuts in the industry
due to high degree of competition are also expected to further market growth. However,
unfavorable macroeconomic conditions and the moderately fragmented nature of the
industry are expected to impede the market over the forecast period.
Besides automotive, the industrial segment is also a significant contributor to the overall
market. Decreasing product life-cycles has resulted in growing need for agility and flexibility
in the industrial ecosystem. Microcontrollers enable industrial automation by supporting
Transparency Market Research
Microcontrollers (MCU)
Market By Product (8-Bit,
16-Bit, 32-Bit) - Global
Industry Analysis, Size,
Share, Growth And
Forecast, 2012 – 2018
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Published Date: APR 2013
96 Pages Report

2. extensive feedback control mechanisms, and advanced sensors among others. 32-bit
microcontrollers are increasingly becoming popular as a direct consequence of reducing unit
prices. These products are capable of performing complex control operations and are
embedded in products that require higher processing capabilities.
The large number of participants in the market is expected to affect the competitive
landscape. With increasing competition driving price cuts, industry players are forced to
provide cost-efficient low-power device in order to sustain their buyer base. In addition,
weak economic conditions are also expected to decelerate market growth.
This report forecasts the global microcontrollers market on the basis of the product type and
target application. The market has also been segmented on the basis of geography, which
includes North America, EMEA (Europe, the Middle East, and Africa), Asia Pacific, and RoW
(Rest of the World).
Key players in the industry include Renesas Electronics Corporation, Freescale
Semiconductor, Inc., Fujitsu, Atmel Corporation, Microchip Technology, and Texas
Instruments among others.
The report segments the global microcontrollers market as:
 Microcontrollers Market, by Product Type:
o 8-bit
o 16-bit
o 32-bit
 Microcontroller Market, by Application:
o Automotive
o Industrial
o Consumer Goods
o Computer
o Communications
 Microcontroller Market, by Geography:
o North America
o EMEA
o Asia Pacific
o Rest of the World (RoW)

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TABLE OF CONTENTS
Chapter 1 Preface
1.1 Research description
1.2 Research methodology
Chapter 2 Executive Summary
Chapter 3 Market Overview
3.1 Market definition
3.2 Market drivers
3.2.1 Growing automotive industry
3.2.2 Decreasing microcontroller prices
3.2.3 Growing demand for medical electronics
3.2.4 Growing popularity of touchscreen technology
3.3 Market restraints
3.3.1 Significant competitor base
3.3.2 Macroeconomic conditions
3.4 Market opportunity
3.4.1 Increasing penetration of smart grid systems
3.5 Value chain analysis
3.6 Porter’s five forces analysis
3.6.1 Bargaining power of suppliers
3.6.2 Bargaining power of buyers
3.6.3 Threat of new entrants
3.6.4 Threat from substitutes
3.6.5 Degree of competition

4. 3.7 Microcontrollers market attractiveness analysis
3.8 Market share analysis, by key players 2011
Chapter 4 Global Microcontrollers Market, By Product Type 2011 – 2018
4.1 Overview
4.1.1 Microcontrollers market revenue share analysis, by product type 2012 and 2018
(%)
4.1.2 Microcontrollers market volume share analysis, by product type 2012 and 2018
(%)
4.2 8 bit microcontroller market forecast by revenue and volume, 2012 – 2018
4.3 8 bit microcontrollers market revenue and volume forecast, by geography 2011 – 2018
4.4 16 bit microcontroller market forecast by revenue and volume, 2011 - 2018
4.5 16 bit microcontrollers market revenue and volume forecast, by geography 2011 – 2018
4.6 32 bit microcontroller market forecast by revenue and volume, 2011 - 2018
4.7 32 bit microcontrollers market revenue and volume forecast, by geography 2011 – 2018
Chapter 5 Global Microcontrollers Market, By Application 2011 – 2018
5.1 Overview
5.1.1 Microcontrollers market revenue share analysis, by application 2012 and 2018
(%)
5.1.2 Microcontrollers market volume share analysis, by application 2012 and 2018 (%)
5.2 Microcontrollers market for automotive application, by revenue and volume 2011 – 2018
5.2.1 Global microcontrollers market revenue forecast for automotive applications, by
geography 2011 – 2018 (USD million)
5.2.2 Global microcontrollers market volume forecast for automotive applications, by
geography 2011 – 2018 (million units)
5.3 Microcontrollers market for industrial applications, by revenue and volume 2011 – 2018
5.3.1 Global microcontrollers market revenue forecast for industrial applications, by
geography (2011 – 2018) (USD million)

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market.html
5.3.2 Global microcontrollers market volume forecast for industrial applications, by
geography 2011 – 2018 (million units)
5.4 Microcontrollers market for consumer goods, by revenue and volume 2011 – 2018
5.4.1 Global microcontrollers market revenue forecast for consumer goods, by
geography 2011 – 2018 (USD million)
5.4.2 Global microcontrollers market volume forecast for consumer goods, by
geography 2011 – 2018 (million units)
5.5 Microcontrollers market for computers, by revenue and volume 2011 – 2018
5.5.1 Global microcontrollers market revenue forecast for computers, by geography
2011 – 2018 (USD million)
5.5.2 Global microcontrollers market volume forecast for computers, by geography
2011 – 2018 (million units)
5.6 Microcontrollers market for communications, by revenue and volume 2011 – 2018
5.6.1 Global microcontrollers market revenue forecast for communications, by
geography 2011 – 2018 (USD million)
5.6.2 Global microcontrollers market volume forecast for communications, by
geography 2011 – 2018 (million units)
Chapter 6 Global Microcontrollers Market, By Geography 2011 – 2018
6.1 Overview
6.1.1 Microcontrollers market revenue share analysis, by geography 2012 and 2018
(%)
6.1.2 Microcontrollers market volume share analysis, by geography 2012 and 2018 (%)
6.2 North America microcontrollers market forecast by revenue and volume, 2011 – 2018
(USD million) (million units)
6.3 EMEA microcontrollers market forecast by revenue and volume, 2011 – 2018 (USD
million) (million units)
6.4 Asia Pacific microcontrollers market forecast by revenue and volume, 2011 – 2018 (USD
million) (million units)

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market.html
6.5 RoW microcontrollers market forecast by revenue and volume, 2011 – 2018 (USD
million) (million units)
Chapter 7 Company Profiles
7.1 Renesas Electronics Corporation
7.1.1 Company overview
7.1.2 Product portfolio
7.1.3 Financial overview
7.1.4 SWOT analysis
7.1.5 Strategies and recent developments
7.2 Infineon Technologies
7.2.1 Company overview
7.2.2 Product portfolio
7.2.3 Financial overview
7.2.4 SWOT analysis
7.2.5 Strategies and recent developments
7.3 Fujitsu
7.3.1 Company overview
7.3.2 Financial overview
7.3.3 SWOT analysis
7.3.4 Strategies and recent developments
7.4 Freescale Semiconductor, Inc
7.4.1 Company overview
7.4.2 Product portfolio
7.4.3 Financial overview
7.4.4 SWOT analysis
7.4.5 Strategies and recent developments

7. 7.5 Microchip Technology Inc.
7.5.1 Company overview
7.5.2 Product portfolio
7.5.3 Financial overview
7.5.4 SWOT analysis
7.5.5 Strategies and recent developments
7.6 Atmel Corporation
7.6.1 Company overview
7.6.2 Product portfolio
7.6.3 Financial overview
7.6.4 SWOT analysis
7.6.5 Strategies and recent developments
7.7 Texas Instruments
7.7.1 Company overview
7.7.2 Product portfolio
7.7.3 Financial overview
7.7.4 SWOT analysis
7.7.5 Strategies and recent developments
7.8 Samsung Electronics Corporation
7.8.1 Company overview
7.8.2 Product portfolio
7.8.3 Financial overview
7.8.4 SWOT analysis
7.8.5 Strategies and recent developments
7.9 NXP Semiconductors
7.9.1 Company overview
7.9.2 Product portfolio

8. 7.9.3 Financial overview
7.9.4 SWOT analysis
7.9.5 Strategies and recent developments
7.10 STMicroelectronics
7.10.1 Company overview
7.10.2 Product portfolio
7.10.3 Financial overview
7.10.4 SWOT analysis
7.10.5 Strategies and recent developments
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