At the outset, smartphones were equipped with a small screen size, ranging between 2.8 inches and 3.5 inches. This made it difficult to perform various functions such as navigating documents, surfing the Internet, watching videos, and gaming among others. Superphones are smartphones with the screen size ranging between 4 inches and 5 inches, and are large enough to serve the aforementioned purposes. After the introduction of tablet PCs in the market, these devices became rapidly popular due to their ease of usage, and processing capability comparative that of a personal computer. However, due to the relatively larger size of these gadgets, they offered low mobility. Phablets are devices with screen size ranging between that of a tablet PC and a smartphone, and have powerful processors. They can function as both a smartphone as well as a tablet PC. Source : http://www.transparencymarketresearch.com/phablets-superphones-market.html

1. REPORT DESCRIPTION
Phablets And Superphones Market - Global Industry Analysis, Size, Share, Growth
And Forecast, 2012 - 2018
At the outset, smartphones were equipped with a small screen size, ranging between 2.8
inches and 3.5 inches. This made it difficult to perform various functions such as navigating
documents, surfing the Internet, watching videos, and gaming among others. Superphones
are smartphones with the screen size ranging between 4 inches and 5 inches, and are large
enough to serve the aforementioned purposes. After the introduction of tablet PCs in the
market, these devices became rapidly popular due to their ease of usage, and processing
capability comparative that of a personal computer. However, due to the relatively larger
size of these gadgets, they offered low mobility. Phablets are devices with screen size
ranging between that of a tablet PC and a smartphone, and have powerful processors. They
can function as both a smartphone as well as a tablet PC.
The demand for phablets and superphones has been increasing globally due to the growing
adoption of these devices on account of their dual functionality (as a tablet and as a
smartphone). Android operating system dominates both the phablets and superphones
Transparency Market Research
Phablets And Superphones
Market - Global Industry
Analysis, Size, Share,
Growth And Forecast, 2012
- 2018
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Published Date: APR 2013
81 Pages Report

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market globally, contributing to 82% and 87% market share in volume sales respectively.
North America has been dominating the global market in terms of total volume sales;
however, Asia Pacific is expected to surpass North America and lead the market due to
growing demand from emerging economies such as India, China, and Korea. One of the
major reasons for the growing demand for phablets and superphones in Asia Pacific is the
dense population in this region coupled with the corresponding rise in disposable incomes.
The decreasing retail prices of these products are also expected to be a driver for market
growth.
The report on global phablets and superphones analyzes this market based on product
types, operating systems, and major geographies. The major geographies covered include
North America, Europe, Asia Pacific, and Rest of the World. The report provides complete
analysis of the factors responsible for driving and restraining the market.
Samsung is the largest manufacturer of phablets and superphones, with Samsung Galaxy S
series models dominating the superphones segment and Galaxy Note and Note II models
dominating the phablets segment. Other important manufacturers of phablets and
superphones include LG, HTC, Google, Huawei, Panasonic, Asus, and Acer among others.
The global market for phablets and superphones is segmented as follows:
Phablets and Superphones Market by Operating System
 Phablets
o Android
o Windows
o BlackBerry
 Superphones
o Android
o Windows
o BlackBerry
Phablets and Superphones Market by Geography
 North America

3.  Europe
 Asia Pacific
 Rest of the World
TABLE OF CONTENTS
Chapter 1 Preface
1.1 Research scope and description
1.2 Research methodology
Chapter 2 Executive Summary
Chapter 3 Market Analysis
3.1 Market definition
3.1.1 Phablets
3.1.2 Superphones
3.1.3 Need for phablets and superphones
3.2 Phablets v/s Tablets
3.3 Smartphones v/s Superphones
3.4 Future of phablets and superphones, 2012 – 2018
3.5 Overall market size, 2012
3.6 Market trends
3.6.1 Consumer shift towards cell phones with larger display size
3.6.2 Developments in display technology
3.7 Factor analysis
3.7.1 Drivers
3.7.1.1 Rapid technological advancement resulting in faster price degradation
3.7.1.2 Phablets operate as a phone as well as a tablet
3.7.1.3 Desirability of larger displays

4. 3.7.2 Restraints
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superphones-market.html
3.7.2.1 High price due to the use of AMOLED displays
3.7.2.2 Complex operability
3.7.3 Opportunities
3.7.3.1 Technological innovation resulting in price reduction
3.7.3.2 Introduction of a wide range of product lines
3.8 Value chain analysis
3.9 Porter’s Five Force analysis for phablets and superphones market
3.9.1 Bargaining power of supplier – Medium to Low
3.9.2 Bargaining power of buyer – Moderate to High
3.9.3 Rivalry among existing competitors – Low to Medium
3.9.4 Threat of new entrants – low to medium
3.9.5 Threat of substitute products or services – Medium to High
Chapter 4 Phablets and Superphones Market Analysis, by Product Type 2012 -
2018
4.1 Phablets
4.1.1 Android
4.1.2 Windows
4.1.3 BlackBerry
4.2 Superphones
4.2.1 Android
4.2.2 Windows
4.2.3 BlackBer

5. Chapter 5 Phablets and Superphones Market Analysis, by Geography
5.1 Introduction
5.2 Global phablets and superphones market volume share, 2012 and 2018 (%)
5.3 North America phablets and superphones market
5.3.1 Market trends
5.3.2 Drivers
5.3.3 Challenges and opportunities
5.3.4 Market size and forecast, 2012 – 2018
5.4 Europe phablets and superphones market
5.4.1 Market trends
5.4.2 Drivers
5.4.3 Challenges and opportunities
5.4.4 Market size and forecast, 2012 – 2018
5.5 Asia Pacific phablets and superphones market
5.5.1 Market trends
5.5.2 Drivers
5.5.3 Challenges and opportunities
5.5.4 Market size and forecast, 2012 – 2018
5.6 RoW (Rest of the World) phablets and superphones market
5.6.1 Drivers
5.6.2 Challenges and opportunities
5.6.3 Market size and forecast, 2012 – 2018
Chapter 6 Competitive Landscape
6.1 Summary
6.2 Market shares by key players, 2012 (%)
6.3 Competitive strategy by key players, 2012

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Chapter 7 Company Profile
7.1 Samsung Electronics
7.1.1 Company overview
7.1.2 Financial overview
7.1.3 Business strategies
7.1.4 Recent developments
7.2 HTC Corporation
7.2.1 Company overview
7.2.2 Financial overview
7.2.3 Business strategies
7.2.4 Recent developments
7.3 LG Display
7.3.1 Company overview
7.3.2 Business strategy
7.3.3 Recent development
7.4 Sony Corporation
7.4.1 Company overview
7.4.2 Business strategies
7.4.3 Recent developments
7.5 Micromax
7.5.1 Company overview
7.5.2 Financial overview
7.5.3 Business strategies

7. 7.5.4 Recent developments
7.6 Dell
7.6.1 Company overview
7.6.2 Financial overview
7.6.3 Business strategies
7.6.4 Recent developments
7.7 Motorola
7.7.1 Company overview
7.7.2 Business strategy
7.7.3 Recent developments
7.8 ASUS
7.8.1 Company overview
7.8.2 Business strategy
7.8.3 Recent development
7.9 ZTE
7.9.1 Company overview
7.9.2 Financial overview
7.9.3 Business strategy
7.9.4 Recent developments
7.10 Huawei
7.10.1 Company overview
7.10.2 Financial overview
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