The Perfect Pitch Thomas Murrell will be presenting on the perfect pitch. How to plan, prepare and deliver the Ultimate Investor Presentation (UIP) Learn the insider secrets of the ultimate investor pitch to raise, attract and keep capital for your business idea. Featuring pragmatic tips, ideas and case studies, this interactive session will inspire you to take your presentation pitches to new levels. Our guest speaker has delivered thousands of presentations, mentored many business leaders and coached the Winner of the Inaugural Pitch ’08 Competition in Western Australia . This presentation will cover: What is the compelling reason to invest – the CR2I? Your CR2I should set you apart from all others and answer these questions. What is your unique selling proposition (USP)? What is your sustainable competitive advantage (CSA)? What is your RPOD (Reputational Point of Difference) What is your strategy to leverage the opportunity? What is the upside for investors? What is the exit strategy? What is your ability to execute the strategy? What is the reputation, credibility, experience and qualifications of the people involved? Here is Tom’s link to his latest article on this topic: http://tinyurl.com/olp95ak

1. © 8M Media & Communications 2013 www.8mmedia.com 1
The Perfect
Pitch
Presented By
Thomas Murrell MBA,
CSP
“Pitch Coach”

2. Structure
Concrete
CR2I

3. 3
Set Up
Credibility
Believability
Authenticity

4. 4
CR2I
CSA
USP
RPOD

5. 5
Visual Impact
One idea/slide
Minimal text
Simple images
Quality images
Semiotics

6. Thomas Murrell, 8M Media and Communications 2012!

7. 7
Simple Style Magic Formula
San Serif Font
Consistent
24pt
Benefit Heading
Dark on Light

8. 8© 8M Media & Communications 2009 www.8mmedia.com
What do brands have to do with
Public Speaking?
• Simplicity
• Great Brands manage and apply a singular vision
to everything they do, including Public Speaking
– Clarity in the way it’s visually delivered, starting with
the design or appearance of the brand trademark, to
communications and to the audience experience.
Source: Adapted Bas Melsson 2007 Managing your Brand Equity Effectively

9. © 8M Media & Communications 2013 www.8mmedia.com 9

10. Why
Invest
Now?
Exit
Strategy
Source: Bas Melsson 2007 Managing your Brand Equity Effectively

11. Thomas Murrell, 8M Media and Communications 2012!
For further information contact:
Thomas
A.C.
Murrell
MBA
CSP
Managing
Director
8M
Media
and
Communica;ons
+61
(0)
417
984
996
tom@8mmedia.com