Presentation given to the ABiC event in London in October 2011, covering the four pillars of travel tech - distribution, search, social commerce and devices, and how they relate to the backpacking sector.
36. * Social is opportunity!
* Travis booked a flight on Expedia to Cape Town
* Travis reviewed XYZhotel in Cape Town on TripAdvisor
* Travis compared 5 tours of South Africa on TourRadar
* Travis installed Tripwolf’s Cape Town iPhone guide
* Travis booked travel insurance with World Nomads
…to things like:
* Travis boarded his flight to Cape Town on Virgin Atlantic
* Travis ate a steak at a Cape Town steak restaurant
* Travis was at Kruger National Park
* Travis added 154 new photos to album “Africa Safari”