This document provides an agenda for a London hack day event. It lists the running order of presenters including James Dunford Wood, Alastair James, Paul Slugocki, Riaan van Schoor, Edd McArdle, Stuart Grant, and James Addison. It also provides details on some of the presentations, including Paul Slugocki demonstrating the Tripbod API and ad units, Edd McArdle and Riaan van Schoor presenting their Travoloon travel search tool, and Stuart Grant discussing using location data from sources like Panoramio, YouTube, and Wikipedia to build travel applications. The document concludes with Kevin O'Sullivan presenting his Inspire Me voice activated travel
10. The Question
I want to go away in July, I want to go somewhere hot, my budget up to two
grand.
I don't want long haul.
I might want some nearby culture when I'm there.
11. Criteria
I want all the results easily accessible on one page.
I don't want too much of a questionnaire.
Don't overwhelm me, give me something visual and imaginative, inspiring
ideas of travel
I want a clean, simple gateway to further information
It should be fun and potentially viral, so I can show it to my friends.
APIs Used
Thomas Cook, Thomson, First Choice via Fusepump/Affiliate Window
TourCMS, Tripbod, Expedia, Flickr
12.
13.
14.
15.
16.
17.
18.
19. Commercial Opportunity
Viral aspect to get traction
Treasure hunt
Eye catching widget in 300x250 format to stimulate interaction
Can be franchised, co-branded to any provider
Can be set to any departure geo.
Multiple additional layers can be added without crowding the space
Layers can be switched on/off according to partner
Allows multiple revenue models
20. Contact
For further information contact:
James Dunford Wood
james@jamesmedia.net
Worldreviewer.com
Woodyett House
Stirling FK8 3AF
07732 842894
23. Starting point
✦Interested to work with the Tripbod data :)
✦But it was a flat XML file :(
✦Writing search/filter code is cumbersome
✦Difficult to make location aware
✦Needed to be flexible as I only had a rough idea
of what I wanted to build!
25. Solution
✦Build an API that was:
✦Location aware
✦Accessible from any development
environment with minimum code
✦Easy to filter / sort
✦Used industry standard fields where possible
27. Tripbod JSON API
– Imported XML file into MySQL
– Used GeoNames API to get 2-digit ISO
Country codes (e.g. “GB”, “US”)
– Built API (PHP code)
– Wrote test site / documentation
– Open to public
29. Building stuff - Ad units
✦Supports all of the API
features
✦List Tripbods by an area
✦List Tripbods by interest(s)
✦List Tripbods near a point
(lat/long)
✦On-brand
32. Recap
✦Part 1: API
✦Enabled easier building of apps
✦Part 2: Ad units
✦Allow smart Tripbod ad placements (...and with a
little more tinkering can be placed..) on any
website
39. “Service is the new advertising”
• The most successful companies today are
networks
• Google, Facebook and others provide 'elegant
organisation‘ to users
• If you're small, the way to succeed is to be part of
a big network
– do what you do best and link to the rest
– don't restrict the flow of information
40. There’s a ton of location data out there
• So use it…
• elegantly!
41. There’s a ton of location data out there
• Visual
– Panoramio
– YouTube
– StreetView
• Practical
– Directions
– Local Search
• Real-Time
• Informative
– Wikipedia
–
–
–
–
Live Traffic
Webcams
Weather
Twitter
42. Let's Take a Look...
• Hack Day API used: Frommers Event Data
http://cms.geo.me/app/frommers-london
http://cms.geo.me/app/frommers-london2
http://cms.geo.me/app/frommers1
http://cms.geo.me/app/frommers2
48.
Future development options
Integrate Voice with current SITA mobile products.
Challenges are recognizing heavily accented English, or processing multiple
languages.
Extend Natural Language Processing to work on multiple input
streams (Twitter, email, Facebook conversations)
Ancillary sales for current app – pay more for nicer voice!
Entry level is robust LCC customer service tannoy announcer
Pay more for a full service airline economy service steward
Pay premium for aristocrat’s butler.