Tnooz and Amadeus hosted a webinar in June 2011, looking at developers in travel technology in the year to date and what are the prospects for the rest of the year.
Tnooz-Amadeus Webinar - 2011: Where we've been, where we're going
1. 2011 - Half Year Report
Where We’ve Been...
...Where We’re Going
2. *
Dynamics in travel merchandising
Brian Beard - travel technology executive consultant, Amadeus
*
Social commerce opportunities in travel
Robert Cole - founder, RockCheetah
*
Mobile travel products, platforms and technology
Gerry Samuels - executive director, Mobile Travel Technologies
Moderator
Kevin May – editor/co-founder, Tnooz
9. Social Commerce – Primordial Swamp
June 29, 2011
Image: Elephi Pelephi flickr
tnooz-Amadeus Mid-year 2011 Webinar
Robert Cole | RockCheetah - 9
10. Social Commerce – Yesterday
(Predictions from December 2010)
• Social
– Telepresence (FaceTime) | Hit on New Phones?
• Location
– Check-ins Growing Rapidly | Going Mainstream?
• Mobile
– NFC Gathering Steam | Maybe in June iPhone 5?
• Commerce
– Groupon | Rapid Expansion + Rampant Cloning
June 29, 2011
Image: Katherine H flickr
tnooz-Amadeus Mid-year 2011 Webinar
Robert Cole | RockCheetah - 10
11. Social Commerce – Today
(Observations from June 2011)
• Social
– Limited Traction for Social Currencies
• Klout Score & Empire Ave Share Price?
• Location
– Geo-tailored Offers Showing Promise
• jetBlue – 10th Anniversary
• Mobile
– Promo-Driven Flash Mobs
• Ocean Properties – Bacardi Girls
• Commerce
– Currently, Most Group Buying Isn’t Social
• Station Casinos – welovelocals
June 29, 2011
Image: kagey_b flickr
tnooz-Amadeus Mid-year 2011 Webinar
Robert Cole | RockCheetah - 11
12. Social Commerce – Tomorrow
(Prophecies beyond July 2011)
• Social
– Social Graph Consolidation
• Facebook Gets Semantic
• Location
– Venue Harmonization
• FourSquare Venues Project
• Mobile
– Near Field Communications
• Payments, Ads & Loyalty Get Personal
• Commerce
– Wallets
• Google Wallet | Apple iWallet are Game Changers
June 29, 2011
Image: just.Luc - flickr
tnooz-Amadeus Mid-year 2011 Webinar
Robert Cole | RockCheetah - 12
13.
14. 2011: Where We've Been, Where We're
Going
Mobile travel products, platforms and technology
Gerry Samuels
Founder & Executive Director
Mobile Travel Technologies Limited (MTT)
18. A Fact
19% of all hotel queries are
conducted on mobile devices
Google, May 2011
19. An Opportunity
“I can say that 79 percent of our
top advertisers have not built
mobile-specific websites at this
time”
Rob Torres, Head of Google Travel,
May 2011
20. Some (Surprising?) Facts
• Orbitz sees 4x more same day bookings
on mobile than on PC
– Barney Hartford, President & CEO, Orbitz, May 2011
• In June 2011 more people will use google
maps on mobile than on desktop
– Marissa Meyer, Google, May 2011
• 6 out of 10 mobile users download travel
apps
– May 2011 TripAdvisor Survey
21. Mobile purchases (US)
Product
% Buying
Music/Movies/Games
42 per cent
Consumer Electronics
19 per cent
Apparel
14 per cent
Entertainment Tickets
13 per cent
Travel
12 per cent
Source: InMobi Mobile Shopping and mCommerce study, May 2011
Full study conducted in 14 countries among 15,000 consumers
34. Platforms - Where to Next?
• Need to manage the
various mobile
channels
• Both mobile web and
apps are relevant
• Marketing and eCommerce requires
the flexibility to
manage mobile in
real-time
CommerceStation Casinos Community Votes on Weekly Deals from 3 Choices Limited Number of promotional Offers Available
SocialMarch 2010 – March 2011Total Minutes of US Web UseFacebook +69%Rest of Web -9%Welcome to the beginnings of the semantic webOpenGraph (Likes) use RDFa – adds metadataAlso uses RIF – Rules Interchange FormatBig Part of HTML5Plus, Facebook using HTTPS & OAuth 2.0MobileNFC Not fully implemented in Samsung Nexus SCommerce – Key to Wallet is confirmation of identityEnhancements:Profile includes opt-in, preferences, historyGPS/NFC Helps Avoid Getting Gamed like QR/Text for location based offers (Align Profile | Klout | GPS-Bump)