Flyte school - Perfect Storm of Social-Local-And-Mobile
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2/16/12 presentation by Tobin Slaven on the Perfect Storm of social-local-and-mobile (SoLoMo) technology as it impacts small business owners. For more information visit http://dailydose.dreamlocal.com
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Flyte school - Perfect Storm of Social-Local-And-Mobile
- 1. Tobin Slaven Partner/Creative Director e: tobin@dreamlocal.com s: @TobinSlaven My Mission:To Save “Main Street” One Small Business At A Time by showing how it has become A Brand YOU World! www.dailydose.dreamlocal.com
- 2. The Perfect Storm Social, Local, & Mobile (SoLoMo) Disruption (Change) Is The Only Guarantee Now frustrated consumers have a powerful voice in the digital world Customer Service = The New Way Of Marketing
- 3. What Our Grandparents Knew... Customer Service Used To Be The Secret Of Business Success Main Street Now Has The Advantage Over Madison Avenue!
- 4. Social By The Numbers 130 Friends Avg Person = 140 Followers Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
- 5. Social By The Numbers 79% of people who had a bad experience... Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
- 6. Social By The Numbers 79% of people who had a bad experience... o ut It! h ers Ab Tol d Ot Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
- 7. Social By The Numbers 22% (only!) Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
- 8. Social By The Numbers 22% (only!) of comments (social) even get a response Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
- 9. Are You Coasting With Your Customers? 5 Mistakes To Avoid: 1) No List 2) 3) 4) 5) 64% of all customers who stop buying, give no reason other than they “just drifted away.” Source: Conquer The Chaos, (2010) by Clate Mask and Scott Martineau
- 10. Are You Coasting With Your Customers? 5 Mistakes To Avoid: 1) No List 2) No Engagement 3) 4) 5) 64% of all customers who stop buying, give no reason other than they “just drifted away.” Source: Conquer The Chaos, (2010) by Clate Mask and Scott Martineau
- 11. Are You Coasting With Your Customers? 5 Mistakes To Avoid: 1) No List 2) No Engagement 3) No Reason To Keep Them Coming Back 4) 5) 64% of all customers who stop buying, give no reason other than they “just drifted away.” Source: Conquer The Chaos, (2010) by Clate Mask and Scott Martineau
- 12. Are You Coasting With Your Customers? 5 Mistakes To Avoid: 1) No List 2) No Engagement 3) No Reason To Keep Them Coming Back 4) No Reason For Them To Brag About You 5) 64% of all customers who stop buying, give no reason other than they “just drifted away.” Source: Conquer The Chaos, (2010) by Clate Mask and Scott Martineau
- 13. Are You Coasting With Your Customers? 5 Mistakes To Avoid: 1) No List 2) No Engagement 3) No Reason To Keep Them Coming Back 4) No Reason For Them To Brag About You 5) The Sale Is The Beginning - Not The End 64% of all customers who stop buying, give no reason other than they “just drifted away.” Source: Conquer The Chaos, (2010) by Clate Mask and Scott Martineau
- 14. Are You Offering The Best Deals “Word Of Mouth” Customers Are 16% More Valuable than those who come from new customer deals - because they tend to “stick” longer
- 15. Are You Offering The Best Deals Only For Your New Customers? “Word Of Mouth” Customers Are 16% More Valuable than those who come from new customer deals - because they tend to “stick” longer
- 16. Social Proof In Action Hel ping ere’s H ow H Can Do stom ers Cu arke ting T he M For Y ou! Customers will see you are “tuned in” to the same channels they are on the web - and others will see how you take care of your customers
- 17. Referrals Viral Campaigns vs.Viral Complaining “It Takes 12 Positive Interactions To Overcome A Single Negative Experience” Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
- 18. Referrals Viral Campaigns vs.Viral Complaining Brand Ambassadors = The New Marketing Dept “It Takes 12 Positive Interactions To Overcome A Single Negative Experience” Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
- 19. Referrals Viral Campaigns vs.Viral Complaining Brand Ambassadors = The New Marketing Dept Customer Service Is The Major Driver (55%) Of Recommendations “It Takes 12 Positive Interactions To Overcome A Single Negative Experience” Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
- 20. Listen... List ening Tool U se A What Is Bei ng Said To Know www.Nimble.com - for a Social CRM Tool (First User FREE)
- 21. Listen... Liste ning Post B uild A ng Said Know What Is Bei To www.bit.ly/listeningpost - for directions from Social Media Examiner
- 22. Get Found... Social Is The New Search. Create something worth looking at!
- 23. Convert... ToFu MoFu BoFu Kung Fu www.InboundMarketing.com (HubSpot Resources)
- 24. Convert... ToFu MoFu BoFu Kung Fu www.MailChimp.com (2000 Subscribers & 12,000 Emails FREE)
- 25. Convert... Text Your Nam e & Email to ToFu 207-358-4767 MoFu BoFu Kung Fu Sources: Trumpia, BoomText, & InstantCustomer.com
- 26. Convert... Text “Follow” @ tobinslaven to 40404 Want to Know How To Do Mobile For FREE?
- 27. Engage... Source: Everything I know About Marketing I Learned From Google (2011), by Aaron Goldman
- 29. Engage... www.Moshare.com - add it to your “share” buttons
- 30. Tobin Slaven Partner/Creative Director e: tobin@dreamlocal.com s: @TobinSlaven My Mission:To Save “Main Street” One Small Business At A Time by showing how it has become A Brand YOU World! www.dailydose.dreamlocal.com