BEP View of TV

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Convergence leads to increased competiton for traditional broadcast TV as all content now migrated to connected TV-sets. Broadcasters need strong umbrella brands and monetize more self-produced content in a 3screen environment.

Entretenimiento y humor Empresariales Tecnología

Brands and Content Production Adding value in a changing TV landscape Madrid, Fall 2009

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Technology changed everything 0101010101010101010101011101101010101 0 0011010101010101011010110101010101101011 CONVERGENCE 0101010101010101010101010100001011001010101010001111001010101010101010101010 Manage scarcity Manage abundance Scheduling / Programming Broadcasting / Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Convergence leads to a new kind of competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content convergence Distribution convergence

...as shelf-space for audio-visual content increases ,[object Object],[object Object],[object Object],[object Object],[object Object],TV TV TV TV Cable / PayTV TV TV TV

Content owners will capture the big screen. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

...from print media. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

...from the music industry ,[object Object],[object Object],[object Object],[object Object],[object Object]

...new platforms and aggregators. ,[object Object],[object Object],[object Object],[object Object],Broadcast / Cable

...from consumer electronics ,[object Object],[object Object],[object Object],[object Object]

...from game consoles. ,[object Object],[object Object],[object Object],[object Object],[object Object]

...from hardware manufacturers. ,[object Object],[object Object],[object Object],27inch LED /16:9

And of course the smartphone front. ,[object Object],[object Object],[object Object]

Channel orientation becomes important. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Children Sports News Fiction Politics Music Household DTT channels Target Orientation Client Product Spain

Invest in new value added activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data aggregation / CRM High value added Low value added Own Production Branding / Platform management Content sourcing Programming / Scheduling Broadcast / Distribution IP / Rights Orientation / Filter Knowledge / Data

The nutshell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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BEP View of TV

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19. The brand at the core, some ideas for revenue New channel brand (male oriented) Blog ads subs Catch - up free premium Events tickets syndication Mobile premium free ads

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BEP View of TV

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