International Business Environments and Operations 16th Global Edition test b...
DMA Social Media Council Presentation
1. DMA Response Council
Social Media Presentation
Toby Beresford
Chair DMA Social Media Council
Social Media Strategist, Syncapse
t.beresford@syncapse.com
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All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
2. About the DMA Social Media
Council
DMA’s newest council – October 2011
1. White Papers
1. Employee Use of Social Media
2. Social Media Legal Considerations (coming soon)
3. Social Media Procurement (coming soon)
2. Social Media Breakfast Briefing events
3. DMA Social Media Helpdesk
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All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
3. DMA Social Media Helpdesk
Campaign advice
• Platform policy compliance
• gambling and alcohol content,
• promotions,
• incentivisation,
• advertising rules
• Data privacy compliance
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All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
4. About Syncapse
We enable the world’s leading marketers to profitably build, manage, and
measure connections with consumers across multiple social media
platforms.
XYZ
BRAND
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All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
6. How we communicate is changing
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All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
7.
8. In response to increasing amounts of information
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All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
9.
10. This means new channels are emerging that replace
old ones
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All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
11.
12. With the internet as the global and increasingly
universal communications platform
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All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
13.
14.
15. The internet is increasingly being used for social
networking
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All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
16.
17. Across all age groups
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All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
18.
19. This is only accelerating in the age of Smartphones
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All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
20.
21.
22.
23. Most companies, especially in the USA, have now
adopted social media as part of their marketing
Social Media marketing budgets are now in the $$$ millions
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All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
24.
25.
26. Social media is a fragmented marketplace with many
many channels
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All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
29. “YouTube is a video-sharing website on which users can upload, share, and view videos.”
(Wikipedia)
30.
31.
32. “Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and
microblogging service, enabling its users to send and read other users' messages called tweets.
Tweets are text-based posts of up to 140 characters displayed on the user's profile page”
(Wikipedia)
33.
34.
35. “Facebook is a social networking website launched in February 2004 that is operated
and privately owned by Facebook, Inc.,with more than 500 million active users in July
2010, which is about one person for every fourteen in the world.”
(Wikipedia)
36.
37.
38.
39. “LinkedIn (pronounced /!l"#kt.$"n/) is a business-oriented social networking
site. Founded in December 2002 and launched in May 2003,[2] it is mainly
used for professional networking.”
(Wikipedia)
40.
41.
42.
43. Social Media – just a fad?
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
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All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.