The wheel

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Toby Beresford

Experimental wheel diagram for marketing showing how Leaderboarded fits together

Empresariales

Social Data Gamification

Trigger the Creative
Engagement Tribe Control

Media Personalized
Friendly Experience

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The wheel

1. Social Data Gamification Trigger the Creative Engagement Tribe Control Media Personalized Friendly Experience

Notas del editor

Gamification – leaderboard resets, the idea of the leaderboard itself, social proof we respond having seen the behavior of peersCreative Control – design leaderboard variables, set your own weightings, design look and feelPersonalised Experience – create a personal experience for each player – see their own scores, compare themselves against friendsMedia Friendly – event based – allowing you to create a media friendly story around each release of the leaderboardEngagement – show players score so they behave in a certain way, show managers how players are interacting and engaging with the leaderboardSocial Data – automatically updates by tracking what’s happening with players on social media and other data source

The wheel

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The wheel

Notas del editor