I Had No Idea My Phone Could Do That! Presentation

I had no idea my phone could do that! delightful solutions on-the-go from Hearst (mobile)

our brand new digital network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],mobile at Hearst

multiple mobile revenue streams: ,[object Object],[object Object],[object Object],[object Object],[object Object],wallpapers: vintage covers & Varga Girls

mobile market overview ,[object Object],[object Object],[object Object],[object Object],[object Object],advertisers will spend more than $11 billion by 2011 on mobile marketing Informa Telecoms & Media

Hearst Women’s Network mobile market research ,[object Object],[object Object],[object Object],[object Object],[object Object],Nielsen@Plan Winter 07-08: survey of 36,000 online adults/HWN

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7 suggestions: what works in mobile?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cosmo Mobile

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Esquire

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Good Housekeeping

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],mobile advertising

innovation “ a call-back service that, for 99 cents, lets women escape from a bad date - has to be one of the cleverest brand extensions of the year” Adweek: brand leaders 2007 hot list

industry recognition best mobile sites 2007: Ziff Davis nominated for global mobile awards

20th Century Fox Home Entertainment: text quiz to drive retail sales advertising programs: repeat business: Adidas, P&G, JCPenney, Macy’s, Clinique and more!

TRESemme: opt-in to receive 4 x text alerts from hair stylist expert advertising programs: repeat business: Adidas, P&G, JCPenney, Macy’s, Clinique and more!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],store locator: users see message in-book and send zip code to shortcode advertising programs: repeat business: Adidas, P&G, JCPenney, Macy’s, Clinique and more!

Walgreens: text2win advertising programs: repeat business: Adidas, P&G, JCPenney, Macy’s, Clinique and more!

Clinique: testing response (different keywords): in-book & text blast Text blast: 17% response rate! advertising programs: repeat business: Adidas, P&G, JCPenney, Macy’s, Clinique and more!

at&t: text2win advertising programs: repeat business: Adidas, P&G, JCPenney, Macy’s, Clinique and more!

re-cap: largest magazine publisher in content, traffic & distribution: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

re-cap: multiple revenue streams: ,[object Object],[object Object],[object Object],[object Object],[object Object]

contact: sophia stuart director, mobile [email_address]

I Had No Idea My Phone Could Do That! Presentation

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I Had No Idea My Phone Could Do That! Presentation