Panelists address how savings can be obtained through the use of XML and style sheets, efficient rights management, and a digital production workflow. (Werner Fischer, Klopotek North America)

1. Saving money by adopting a XML based
Meta Data Workflow
Werner Fischer
Managing Director Klopotek & Partner GmbH
January 13, 2009, McGraw-Hill Auditorium, New York
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2. Who am I
Werner Fischer
Since September 1st, 2008
Managing Director
Klopotek & Partner GmbH
Software & Technology Center
Previously (from 1999):
Executive Vice President IT
Springer Science+Business Media,
the world’s second-largest publisher of journals in the STM (Science,
Technology, Medicine) sector and the largest publisher of STM books
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3. Who is Klopotek? What do we do?
Provide a wide range of software solutions and publishing expertise
along the whole value chain for both print and online publishing products
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4. Who is Klopotek? What do we do?
200 certified publishing software professionals service more than 300 publishing
customers with about 13,000 users worldwide 4

5. Publishing Workflow
How a typical publishing product evolves from an idea
through approval to production and distribution.
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© Klopotek North America

6. XML Product Workflow
In an integrated XML workflow it is necessary to
consider how to tag data, what standards to use,
what end uses will be required and when is it
needed. You will also need to decide how to
integrate the flow of content with the CMS and
DAM systems.
It is necessary to compile tagged content to suit
the output stream. The data, content and
formats must suit the stream, be that print,
eBook, MobiPocket, WAP, Web 2.0 and other
existing and potential formats
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© Klopotek North America

7. Save time & money by efficiently managing
content AND metadata using XML
Automated import Automated (editable) export
and production
PPM
Ext. Data (ONIX)
Product- Catalogs
XML XML
External
Planning and Advertisments
Titledata
Management Web-Sites
System …
The key is a comprehensive Digital Workflow
 Keep track of all components and schedules  Reduce time to market
 Reduce / eliminate rekeying  Improve data consistency
 Output in multiple formats with no  Improve efficiency and cut
incremental effort overall costs
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8. Best practice from Springer
$1.5 Billion in annual sales  Product range across all media for high-quality

content (books, journals, newsletters, CD-
32,981 Publications
 ROMs, databases, online services,
organization of seminars and conferences)
2,059 Journals

 Over 1,700 journals and more than 5,500 new
1,002 Book Series

book titles every year; backlist of more than
29,921 Books
 40,000 titles
140 Reference Works

 6 main publishing fields: science, medicine,
business, technology, architecture, and
transport
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9. “Springer News”…multiple outputs from one source
Definition of
Maintenance of
Selection Criteria
Title Meta Data
for output
in PPM
Output in PPM
Standard XML format
for selected tiles
XSL Stylesheet XSL Stylesheet
Indesign Macros
Checklist Website
Indesign Presentation of
Excel list for
Title Data
Production of printed
data check
on the website
“News” catalog
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10. Benefits of Digital Workflow Financial Impact
 Consistency of data, enter once, use many Medium
 Flexible output format universally accepted by High
distribution partners
 Improved communication throughout supply chain High
 Fast, automated(editable) production cycles and High
Reduced time to market
 Consistent branding through templates Low
 High quality marketing pieces with limited resources Medium
 Reduction or elimination of manual tasks High
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11. Thank you for your attention
Werner Fischer
w.fischer@klopotek.com
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