An introduction and overview of ActiveChannel and how we produce interactive online video with our unique CMS platform to enable brands to engage with viewers via lifestyle content
2. About ActiveChannel We produce local lifestyle content on a wide range of topics as well as the platform to allow the viewers to interact with our content
3. How interactive video works Masthead for strategic branding of channel Video window that displays the relevant segment as selected by the viewer Interactive panel enables viewers to respond with the relevant content based on the video segment Sharing of content via social media & portals Playlist of other segments to increase viewing time
14. Some take-aways Traditional mass media may give brands reach but where is the ROI Consumers are willing to engage, why aren’t brands Viral videos do not equate to extra revenue Interactive video relies on strategy more than creative