Slides from my data driven design research personas IA Summit 2008.

1. data driven design research
personas
Todd Zaki Warfel, Messagefirst

2. “A persona is a user archetype you can
use to help guide decisions about
product features, navigation,
interactions, and even visual design.”
- Kim Goodwin, Cooper

3. “A persona is a user archetype you can
use to help guide decisions about
product features, navigation,
interactions, and even visual design.”
- Kim Goodwin, Cooper

4. Personas are a representative behavior
and activity profile that are contextual
and specific to the particular
application or service.

5. Personas are a representative behavior
and activity profile that are contextual
and specific to the particular
application or service.

6. Why use them?

7. The average
user doesn’t
exist.