Welcome to my featured presentation on Social Advertising at #getsocial11 a social media focussed event that happened in Dublin the 18th of November 2011 organised by @Techspectations an initiative of the Leadership, Innovation and Knowledge Research Centre at Dublin City University.
Exploring the Future Potential of AI-Enabled Smartphone Processors
I've Engaged Now What - A Social Advertising Overview
1. I’ve Engaged Now What???
@tojulius
Now in TwitterScope!
by Julius Solaris
meetjulius.com | juliussolaris.com | tojulius@shortmail.com
Wednesday, 23 November 11
2. @tojulius
Julius Solaris
I am talking to you willing to work
with Social Media
1 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
3. @tojulius
Julius Solaris
I am talking to you, small business,
willing to get social
2 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
4. @tojulius
Julius Solaris
I am talking to you, person that
works in social, desperate to get some
results
4 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
5. @tojulius
Julius Solaris
First: Some Thoughts about Strategy
5 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
6. @tojulius
Julius Solaris
RT @GuyKawasaki: Don’t focus on
some kind of high-level strategy, no
one really knows how to use social
media yet...
6 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
7. @tojulius
Julius Solaris
RT @GuyKawasaki: Focus on tactics:
Get more followers, make them
happy, promote your stuff to them
every once in a while...
7 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
8. @tojulius
Julius Solaris
RT @GuyKawasaki:
That’s all you need to know about
strategy right now.
Read More http://j.mp/GKIStrategy
8 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
9. @tojulius
Julius Solaris
You can’t do without Engagement via @ExactTarget
9 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
10. @tojulius
Julius Solaris
You can’t do without Engagement via @ExactTarget
+
tion
ra l
pe el
es S
D to
-
9 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
11. @tojulius
Julius Solaris
The End Result is What Counts
10 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
12. @tojulius
Julius Solaris
What’s Your Objective?
11 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
13. @tojulius
Julius Solaris
Is it:
- Traffic?
- Revenue?
- Awareness (Reach)?
- Customer Satisfaction?
12 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
14. @tojulius
Julius Solaris
I’ll tell you one little secret that
works:
Social Advertising
13 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
15. @tojulius
Julius Solaris
It works for:
- Traffic
- Revenue
- Reach
14 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
16. @tojulius
Julius Solaris
I have no audience
I have little time
I have limited resources
Is this you?
15 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
17. @tojulius
Julius Solaris
What are my options?
B2C B2B
16 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
18. @tojulius
Julius Solaris
Good news, you are not alone:
3.9$B spend forecast in 2012 by
@eMarketer - http://j.mp/fb3usbn
17 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
19. @tojulius
Julius Solaris
Why is it so great?
- Measurable
- Accurate
- Organic -> Free
18 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
20. @tojulius
Julius Solaris
Let’s look at a Case Study:
Twitter
19 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
21. @tojulius
Julius Solaris
It’s Measurable:
e
pl
Sam
20 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
22. @tojulius
Julius Solaris
It’s Accurate: Sa
m
ple
21 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
23. @tojulius
Julius Solaris
Delivers Organic Engagement
@nielsenwire - http://j.mp/nielsencontext
22 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
24. @tojulius
Julius Solaris
In Real Life:
23 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
25. @tojulius
Julius Solaris
In Real Life:
Cost Per Acquisition can be 1/12
of traditional
“social media campaigns”
24 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
26. @tojulius
Julius Solaris
Resources
business.twitter.com
facebook.com/business
linkedin.com/advertising
stumbleupon.com/ads
ads.youtube.com
25 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
27. @tojulius
Julius Solaris
In conclusion, social advertising
is great to grow fast and
accurately - it’s the new opt in!
26 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
28. @tojulius
Julius Solaris
Thank You
27 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
29. @tojulius
Julius Solaris
Thank You Wait!
27 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
30. @tojulius
Julius Solaris
Bonus: Google Ads
28 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
31. Connect with @tojulius
Julius Solaris
meetjulius.com
juliussolaris.com
tojulius@shortmail.com
Wednesday, 23 November 11
Editor's Notes
Welcome to my featured presentation on Social Advertising at #getsocial11 a social media focussed event that happened in Dublin the 18th of November 2011 organised by @Techspectations an initiative of the Leadership, Innovation and Knowledge Research Centre at Dublin City University.\n\nYour host is Julius Solaris, you can learn more about him at www.meetjulius.com\n
This presentation is aimed at those willing to work with social, small businesses and those willing to get more out of social media\n
\n
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Strategy is as important as overhyped. Truth is that sometimes you don’t need a detailed plan. By the time you will implement it the scenario could possibly change. I share the thinking of @GuyKawasaki, read more here http://j.mp/GKIStrategy \n
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\n
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Nonetheless you need to have an engaging approach otherwise the result is opt out, this is an interesting research ExactTarget did on the reasons why we unfollow brands on Social http://j.mp/unsubtwit \n
At the end of the day with Social Media the end result is what counts\n
My social projects always start with a simple question: What’s the Objective?\n
Is your social media objective Traffic, Revenue, Reach or Customer Satisfaction?\n
I’ve found out that Social Advertising works specially to generate Traffic, Revenue and Growth \n
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Social Advertising is ideal for those with limited audience, time ad resources \n
Your Social Advertising options span from Facebook to LinkedIn covering all social networks.\n
@eMarketer tells us that in 2012 3.9$B will be spent on Advertising on Social http://j.mp/fb3usbn\n
3 reasons to choose Social Advertising: it’s Measurable, it’s Accurate, it delivers organic clicks \n
\n
Let’s have a look at Twitter Ads. The analytics are quite detailed and cover engagement metrics on top of traditional campaign indications.\n
I love how Twitter allows the advertiser to segment the audience to further target them in ads. It also suggests the most followed accounts by your followers. This is an extremely helpful benchmarking excercise.\n
In terms of Organic opportunities, this study by Nielsen - although on Facebook - sums up very well the impact of context for organic opportunities as well as increased Awareness, Recall and Purchase Intent\n
This is an actual example of the impact of Twitter advertising on an account\n
I’ve calculated that Social Advertising is 12 times cheaper than traditional social campaigns. This obviously depends on the context, budget and market you are operating in.\n
Here are some resources to get started.\n
\n
[twitter]My presentation at #getsocial11 is over I will soon post slides on http://juliussolaris.com[/twitter]\n
Before you go, have a look at Google Ads and Remarketing. The future of social ads.\n
That’s all folks. Connect with me if you ahve any questions on http://meetjulius.com or http://juliussolaris.com.\n