Start a Blog Now - Blogging for DMCs and Destinations

•

10 likes•3,891 views

Julius Solaris

A presentation I gave during IMEX to a group of DMCs to explore the potential of blogging in this great sector

Business Technology

Start a Blog

NoW!
21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

1 i started blogging in 2005

about me 2 my blog pays my rent

3 i am italian and i love coffee

21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

1 30K Uniques - 3k subscribers

about my blog 2 sparked a 75k linkedin group

3 widely recognized as top
event planning blog

21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

don’t believe me?

21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

blogging is cool

21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

1 control

some reasons 2 seo

3 influence

21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

don’t get me wrong

i
21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

what happens when...

21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

1 brainstorm

pick your angle 2 list 3 ideas

3 start

21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

POST IDEAS - Events & dmc
story of your destination
pictures of your destination
press & news
tips, sweet spots, inside scoop
questions - faq
crisis management
hotels and vendors display
competitions, special deals & promotions

21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

establish
content personas

21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

think about your funnel

21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

writing effective posts

1 catchy headline

2 initial paragraph: state the problem

3 solution to the problem

4 call to action

21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

time to promote

21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

90
post#1

67 65

55
53
post
#2
measure
22 20

9
0:00 2:00 3:00 4:00

visits
21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

- venues
- airlines
- ideas
http://mrholland.wordpress.com

- history
- traditions
- food
www.jnto.go.jp

- personas
- home base
- weekly ideas
www.tourisme-montreal.org/Blog/

- unbranded
- personal
- offers
www.thehotsheetblog.com/

for slides,
references and tojulius@shortmail.com

help - get in tojulius
touch

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**The 2017 version of the Slideshare hit success 10 Event Trends.*** Download the report: http://eventmb.com/10Et2017 2016 Edition can be found here: https://www.slideshare.net/tojulius/10-event-trends-2016 2015 Edition can be found here: http://www.slideshare.net/tojulius/10-event-trends-for-2015 2014 Edition can be found here: http://www.slideshare.net/tojulius/10-event-trends-for-2014 2013 Edition can be found here: http://www.slideshare.net/tojulius/10-event-trends-for-2013-15687060 2012 Edition can be found here: https://www.slideshare.net/tojulius/10-event-trends-for-2012 2011 Edition can be found here: http://www.slideshare.net/tojulius/10-event-trends-for-2011 Find Event Manager Blog on Twitter @EventMB or Facebook.com/EventManagerBlog

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Start a Blog Now - Blogging for DMCs and Destinations

1. Start a Blog NoW! 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

2. 1 i started blogging in 2005 about me 2 my blog pays my rent 3 i am italian and i love coffee 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

3. 1 30K Uniques - 3k subscribers about my blog 2 sparked a 75k linkedin group 3 widely recognized as top event planning blog 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

4. don’t believe me? 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

5. blogging is cool 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

6. why?

7. 1 control some reasons 2 seo 3 influence 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

8. don’t get me wrong i 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

9. but

10. what happens when... 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

11. what?

12. 1 brainstorm pick your angle 2 list 3 ideas 3 start 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

13. POST IDEAS - Events & dmc story of your destination pictures of your destination press & news tips, sweet spots, inside scoop questions - faq crisis management hotels and vendors display competitions, special deals & promotions 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

14. establish content personas 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

15. think about your funnel 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

16. writing effective posts 1 catchy headline 2 initial paragraph: state the problem 3 solution to the problem 4 call to action 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

17. now

18. time to promote 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

19. &

20. 90 post#1 67 65 55 53 post #2 measure 22 20 9 0:00 2:00 3:00 4:00 visits 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

21. cases

22. - venues - airlines - ideas http://mrholland.wordpress.com

23. - history - traditions - food www.jnto.go.jp

24. - personas - home base - weekly ideas www.tourisme-montreal.org/Blog/

25. - unbranded - personal - offers www.thehotsheetblog.com/

26. thanks

27. for slides, references and tojulius@shortmail.com help - get in tojulius touch

Start a Blog Now - Blogging for DMCs and Destinations

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