A presentation about 3 things: 1 - the social media revolution 2 - the way we work being broken 3 - how tapping into (1) might help solve the problems in (2)

1. The
social
workplace

2. Terms of use
• This presentation is not to be reproduced, modified,
distributed, or commercially exploited without prior
written consent
• Please contact the author for more information:
– John Toker
– john.toker@engagegroup.co.uk
– @tokes

3. Acknowledgements
• ‘When babies get online’ – source: www.rossdawsonblog.com & AVG
• ‘Social network growth’ – source: Abitron and Edison Research
• ‘Years to reach 50 million’ – source: www.wikipedia.com
• ‘New world order’ – source: www.facebook.com
• ‘LinkedIn’ – source: www.linkedin.com
• Twitter – source: www.twitter,com
• YouTube – source: www.youtube.com
• ‘It’s not going away’ – source: http://www.flickr.com/photos/herschell/236009503/
• ‘New generation’ – source: Smarter Leadership for a Smarter Planet, Rawn Shah, IBM
• Screenshots – source: Jive Software www.jivesoftware.com
• ‘Power law of participation’ – source: Ross Mayfield, http://www.flickr.com/photos/ross/135959002/
• ‘ROI – Risk of ignoring’ – source: Jive Software, Market Tools research
• ‘Intelligent pesonalisation’ – source: www.flipboard.com
• ‘The next big thing’ – source: http://www.flickr.com/photos/fidelman/4906959650/
• Geo-location, augmented reality – source: www.layar.com
• ‘The Privacy Issue’ – source: http://mattmckeon.com/facebook-privacy/

4. Hello.

5. Introduction
• I’m going to talk about three things today:
– 1 – the social media revolution
– 2 – the we way we work is broken
– 3 – how using (1) might help (2)

6. Social housekeeping…
• Twitter hashtag:
– #swlbs
– Follow me - @tokes
• Don’t forget to check-in ;)
• Any questions, please ask as we go along

7. How ‘anti-social’ are you?
• Hands up if you’re NOT on:
– Facebook
– LinkedIn
– Twitter
– A blog platform
– Foursquare or Gowalla

8. Something BIG is
happening

9. Something BIG has
happened

10. When babies get online

11. Social network growth
% age group who currently have a
personal profile page on Facebook,
Myspace, LinkedIn or any other social
networking website

12. Years to reach 50 million

13. Years to reach 50 million

14. Years to reach 50 million

15. Years to reach 50 million

16. Years to reach 50 million

17. New world order

18. New world order

19. • 80 million members in 200 countries
• Executives from all of the Fortune 500
companies are on LinkedIn
• A new member joins every second

20. It’s not just networking
A revolution doesn’t happen when
we adopt new tools, it happens
when we adopt new behaviours.
Clay Shirky
Author of ‘Here Comes Everybody’

21. • 2,000,000,000 videos viewed each day
• 24 hours of content uploaded to YouTube
– every minute
• More content was uploaded to YouTube in the last
two months than if: ABC, NBC and CBS together
aired content constantly since 1948
• April 2005 first video uploaded!

22. • July 2006 – first full scale version of Twitter
launches publicly
• End of 2007 – approx 500,000 tweets per quarter
• End of 2008 – approx 100 million tweets per quarter
• End of 2009 – approx 2 billion tweets per quarter
• 2010 – approx 25 billion tweets

23. In other words
• Social is:
– Connecting
– Communicating
– Collaborating

24. It’s not
going away

25. New generation
“In 4 years, Millennials will account for
nearly half of all employees in the world.”
– Meister & Willyerd, Mentoring Millennials,
Harvard Business Review, May 2010

26. New generation

28. We can’t find expertise
There’s a huge opportunity to
leverage skills and expertise you
already have in your company,
but the problem is finding it.
Rick Hutley,
VP Internet Business Solutions
at Cisco

29. We’re wasting time
E-mail overload is the leading
cause of preventable productivity
loss in organizations today.
Ross Mayfield,
Chairman
at SocialText

30. We’re managing the wrong way
We have to undo a one hundred-year-old
concept and convince our managers that
their role is not to control people and stay
‘on top’ of things, but rather to guide,
energise and excite.
Jack Welch, CEO of General Electric
(Fortune, March 26, 1990)

31. How might
being social
help?

32. The anti-social business

33. The anti-social business

34. The anti-social business

35. The anti-social business

36. The social business - connecting

37. Connecting – rich profiles

38. The social business - connecting

39. Activity Feeds

40. The social business

41. The social business

42. The social business

43. Mass, micro communication

44. Information overload?

45. Self organising

46. Anywhere

47. Power law of participation

48. ROI = risk of ignoring?
34% 31% 39%
27% 26% 27%
less email. fewer meetings.
decrease in
duplicated tasks.
less time spent
searching for
decrease in
info and experts.
onboarding time.
increase in
employee
satisfaction.
increase in
employee
connectedness.

49. ROI = Risk of ignoring?
Results from our analysis shows
that the Web 2.0 use of
companies is significantly
improving their reported
performance.
McKinsey Quarterly
December 2010

50. What’s
coming
next?

51. Consumer < > Enterprise
• A short lag before consumer social becoming enterprise
social:
Social networks (e.g. Facebook) < > corporate business systems (e.g. Jive SBS)
Microblogging (e.g. Twitter) < > corporate microblogging (e.g. Yammer)
Automatic personalisation (e.g. Flipboard) < > corporate version (e.g. Jive What Matters)
Location based services (e.g. Foursquare) <>?
Social gaming (e.g. Nike+) < > 2011? (e.g. Rypple)

52. The privacy issue
• An entire generation (or two) are living their lives
with little thought for privacy
• What happens when they enter the workplace and
their lives have been recorded live on the internet?
• What are the legal implications when our every move is
captured on a social business system or intranet?

59. Perpetual distractedness?
"We should acknowledge that it is
bringing an unprecedented change in our
lives and we have to work out whether it is
for good or bad"
Baroness Greenfield
Former Head of the Royal Institution
(CNN.com, October 2010)

60. Intelligent personalisation

61. Intelligent personalisation

62. The next big thing…?

63. C nclusion

64. Any questions