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Modern Media Technology for Cities,[object Object],Tustin’s Social Media Story,[object Object],Lisa Woolery, MA, APR,[object Object],Communications Manager,[object Object],City of Tustin ,[object Object],1,[object Object]
Why Social Media?,[object Object],Lisa Woolery, MA, APR,[object Object],Communications Manager,[object Object],City of Tustin ,[object Object],2,[object Object]
facebook,[object Object],In 2011 there are 500,000,000 active facebook users.,[object Object],1 in every 13 people on earth are on facebook.,[object Object],Half of them are logged in on any given day.,[object Object],48% of 18 to 34 year olds check facebook first thing when they wake up.,[object Object],28% of those 18 to 34 year olds check facebook just before going to bed.,[object Object],How many of these people live in your town?,[object Object],Lisa Woolery, MA, APR,[object Object],Communications Manager,[object Object],City of Tustin ,[object Object],3,[object Object]
Why did Tustin create a facebook page?,[object Object],Less coverage from Tustin News.,[object Object],Fewer pages in the OC Register.,[object Object],No OC television news.,[object Object],Fewer people receiving traditional media.,[object Object],I like controlling the message!,[object Object],Lisa Woolery, MA, APR,[object Object],Communications Manager,[object Object],City of Tustin ,[object Object],4,[object Object]
Where to start:,[object Object],www.facebook.com/cityoftustin,[object Object],Lisa Woolery, MA, APR,[object Object],Communications Manager,[object Object],City of Tustin ,[object Object],5,[object Object]
Most popular posts in Tustin:,[object Object],Lisa Woolery, MA, APR,[object Object],Communications Manager,[object Object],City of Tustin ,[object Object],6,[object Object]
But what about the NIMBYs? Will they ruin my social media page?,[object Object],Jason Anderson,[object Object],One of the most powerful things about Social Media is that you can respond and no one can hide that response.,[object Object],Lisa Woolery, MA, APR,[object Object],Communications Manager,[object Object],City of Tustin ,[object Object],7,[object Object]
After a while I felt brave….,[object Object],…And then came Twitter,[object Object],http://www.twitter.com/cityoftustin,[object Object],Lisa Woolery, MA, APR,[object Object],Communications Manager,[object Object],City of Tustin ,[object Object],8,[object Object]
Just when I thought I was controlling the message, ,[object Object],I did a search on YouTube!,[object Object],Tustin Councilmen Disrespect Councilwoman,[object Object],Mayor Violates Brown Act,[object Object],Tustin Mayor Bullying Citizen,[object Object],More Issues with Investment Policies,[object Object],Lisa Woolery, MA, APR,[object Object],Communications Manager,[object Object],City of Tustin ,[object Object],9,[object Object]
And since…,[object Object],You Tube is the second most searched search engine,                          ,[object Object],I thought I should do something about it.,[object Object],YouTube - CityofTustin's Channel,[object Object],Lisa Woolery, MA, APR,[object Object],Communications Manager,[object Object],City of Tustin ,[object Object],10,[object Object]
PS Don’t forget about Flickr!,[object Object],…and YELP!,[object Object],…and FourSquare,[object Object],…and DIGG,[object Object],City of Tustin,[object Object],Lisa Woolery, MA, APR,[object Object],Communications Manager,[object Object],City of Tustin ,[object Object],11,[object Object]
Tips:,[object Object],Use the same “handle” for all social media,[object Object],If you have a page, keep it current,[object Object],Social Media is social, interact,[object Object],Don’t be afraid to try it… You can always shut your site down,[object Object],Lisa Woolery, MA, APR,[object Object],Communications Manager,[object Object],City of Tustin ,[object Object],12,[object Object]

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Lisa Woolery, Communications Manager City of Tustin-Modern Media Technology

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