14. No Special Skills are Required Social Marketing Journal."Five Benefits of Social Marketing". Retrieved on April 24, 2011. From. http://socialmarketingjournal.com/2008/06/08/benefits-social-marketing/
15. The Social Technographic Ladder The span on social media users include the following types: Bernoff, J. and Li, C. 2008 Groundswell. Pg 41-44
23. More than 67% of twitter messages are in the form of user's current status, private conversations, and links to news and blog articles. Internet Marketing tips coverage 2003. “History and Statistical Data about Facebook and Twitter”. Retrieved on April 24, 2011. From: http://www.converge2003.com/2011/02/history-and-statistical-data-about-facebook-and-twitter/