1. Two Door Cinema Club
Analysis of artist development

2.  This is Two Doors Cinema Club’s second
Song: I Can Talk music video of their debut album.
Two Door Cinema Club are still establishing themselves as an artist so they’re
putting information about themselves such as their record label and the name of
their song.
This song is performance based as it
shows the artist playing their
instruments and singing in time with
the song. This may also be concept
based, the idea behind the song is
abstract. They look like they are just
having fun; like a party.

3. Mise En Scene
Lighting (Location)
The mise en scene may represent the artist and
In this video, the lighting is mainly low key with what their subculture (Indie) do. For example in
spot lights on the artist to help establish them and the above shot there is a shot where there’s
make them stand out on the video. smoke. This smoke may mean the band smokes
Throughout the video there is bright flash edits to and the indie subculture can relate to this as a
change each shot. This may be used to represent convention of indie is to smoke.
the artists as ‘stars’. The costume is smart casual. This is what most
Consumers may aspire to the artists in this video indie people wear and the artist wear this to
as the flash and spotlights shows stardom and define what genre their music is and relate to their
may represent paparazzi. audience by dressing similar. The mise en scene
The lighting in this video also has a vintage look to suggests the artists are having a party, this
it. suggests a car-free attitude which is conventional.

4.  This is Two Door
Song: Come Back Home Cinema Club’s 4th
music video
There is no opening credits in this music video, this could
show how the artists have developed and have a
recognised image.
Unlike the music video previously, this music video is less performance based and
more narrative; the artists aren’t playing their instruments in the song. This could be
because their consumers already know they play those instruments and there can be a
main focus on the artists. Although the main artist in the band is singing his verse and
there is someone playing the drums during the narrative. This could be to reinforce the
main artist and what instruments are used in the song. This music video opens up to a
wider target audience than the previous music video as there is less conventions of the
indie subculture.

5. Mise En Scene
Lighting (Location)
In this video there isn’t a main focus on the conventions of
The lighting in the music is indie like the previous video. This could be so the audience
natural lighting. The previous can focus more on the narrative of the video; this can also
be to attract a wider audience who aren’t just from an indie
music video used it’s lighting subculture. This will cause the artists to be more
to emphasis the focus on them recognised by people. The outfits they wear are similar in
but this lighting is general. the two videos. This could represent what the indie
This may be used to show that subculture wear. The artists still want to relate to their
indie subculture aswell as a wider range of consumers.
the artist has developed and The indie subculture may feel closer to the artists as they
been established that they wear similar clothing. This location is a normal street. This
don’t need media techniques is different to the previous music video. The audience will
be able to relate to the location more. This may be used to
such as lighting to help attract a audience that isn’t just from a indie genre. This
maintain the focus on them. will help develop the artist’s image as they will be
recognised by a range of people.

6. Camera
In the previous music video, there was frequent use of hand held camera
movement. This shaky movement gave the viewers a sense of confusion and
excitement which the beat of the song needed, if the shots were steady, it would
be boring for the viewer.
This gave the video a party theme which the indie subculture would relate to.
In the second video, there was no use of hand held. This could show the
development of the artist, use of hand held could be unprofessional.

7.  This is Two Door
Song: What You Know Cinema Club’s 5th
music video
This music video has differences and similarities to the last two music videos.
This song has a performance based but also a narrative to it. The artists are
performing with their instruments which causes more of a focus on them and less
on the narrative of the song. This may have been used to support their genre;
indie.
This song also has intertextual reference with the Beatles. During the 1960’s;
they had similar music videos.

8. Lighting
From the above shots you can see that the artist’s have used lighting to help
develop their image. From spot lights to natural light to high key lighting, the
artists have used lighting less to focus on them than they need to. This is
because as they develop, they become more recognised so they don’t need
to use media techniques like lighting to keep the focus.
The use of high key lighting makes the artists look more professional and look
like a celebrity. This might attract different audiences than the usual indie
genre because more people will aspire to the artist.

9. Mise En Scene
In this music video there are more females. In the first music video there was no
females, in the second, there was few and in this music video there are alot. This
shows that the artists have developed that the viewers can focus on other things
like the women as they are already established artists. The white background
contrasting with the vibrant clothing allows females to stand out. This will create a
wider target audience. As there are more women, men may be attracted to the
video to watch the women dancing in short skirts. This may also be building a story
about the artists.
In the second shot the female is wearing a hat with feathers. Although this is
associated with American Indians, this can represent the Indie genre as the names
are alike. This can show that although Two Door Cinema Club is attracting a
different audience, they still allow their indie genre to relate to them, although there
isn’t as much conventions of indie as the first video.

10. Mise En Scene
The dark colours of the band contrasts in this
video and the dancers around the band create
a pathway towards them representing their
importance as they are central.
The women dressed the same suggests the
stereotype that all females are the same.
The location has
changed through the
three music videos..

11.  Although there are many changes, the artists do keep
things to same. For example they are always together in
the video..
 They also wear similar clothing
 These show that the band sticks together