Masterclass social media en overheidscommunicatie
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Masterclass over de achterliggende succesfactoren achter social media en de impact daarvan op overheidscommunicatie. In opdracht van Ministerie van Justitie, 8 april 2010. meer info: tom.debruyne@boondoggle.eu
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Masterclass social media en overheidscommunicatie
- 1. Een pleidooi voor geekness! overheidscommunicatie in het digitale tijdperk! Masterclass voor MinJus, 8 april 2010! Tom De Bruyne, partner Boondoggle!
- 2. Tom De Bruyne – chief fluffyness! Follow me on Twitter: twitter.com/tomdebruyne en twitter.com/boondogglenl! Read me on blog.boondoggle.eu and Frankwatching.com! Read our Boondoggleisms on Lexicon.boondoggle.nl! Download my presentations at slideshare.net/tomdebruyne! Connect with me on Facebook or Linkedin! Join my Facebook cause for more films containing people with worn off shoes! Browse through my bookmarks on del.icio.us/tomdebruyne! Vote for someone else on Cutest Male Geek Competition!
- 4. The internet is a conversation network!
- 5. Victim of the conversation Fueling the conversation Participating in the conversation Ignoring or ignored by the conversation!
- 6. Victim of the conversation A little fairytale about a drunk minister!
- 7. Aftoetsen van strategische uitgangspunten! Aftoetsen van eerste concepten! Afspraken over oplevering!
- 9. Nathalie Lubbe Bakker writes article!
- 10. Belgian Newspaper picks up the story via a few blogposts that pointed at this story!
- 11. De Crem warns against this dangerous blogosphere trend!
- 13. Blogosphere and Twitter.com conversations explode!
- 14. Dutch shockblog Geenstijl discovers the story and decides to make De Crem’s life a little bit miserable!
- 16. De Crem apologiges in public!
- 18. Fueling the conversation A (very) little fairytale about a popstar and two smart Belgian students!
- 26. Participating in the conversation A fairytale about geeks!
- 27. BART DE WAELE – AN ENTREPRENEURIAL GEEK!
- 28. SHARING!
- 29. NR 1 MEDIA RESOURCE ON SOCIAL MEDIA! PARTICIPATION IN SEVERAL STARTUPS! OFTEN SOUGHT SPEAKER! EXCELLENT REPUTATION FOR NETLASH! IMPRESSIVE NUMBER OF TOUCHPOINTS! MASSIVE GOOGLE JUICE! …! NETWORK EFFECTS!
- 31. MAXIME VERHAGEN– A POLITICAL GEEK!
- 34. ROBERT SCOBLE – A CORPORATE GEEK!
- 35. DAVID ARMANO– A FREELANCE GEEK!
- 37. LINKBAIT MASTER!
- 38. KEVIN WERBACH – BUSINESS SCHOOL GEEK!
- 41. Geeks have one thing in common: ! They are passionate about what they do!
- 42. IGNORING / IGNORED BY THE CONVERSATION! A FAIRYTALE ABOUT A NEW CEO!
- 43. <No picture found>! ERIC BRAND– CEO SKYNET!
- 45. Victim of the conversation Fueling the conversation Participating in the conversation Ignoring or ignored by the conversation!
- 46. THE MORAL OF THESE FAIRYTALES!
- 47. The internet is a conversation ecosystem ! in which “stuff that matters” floats around!
- 48. Personal branding is all about reaping network effects through sharing… which is counterintuitive to what business people usually think!
- 49. From “knowledge is power” to ! “sharing knowledge is power”!
- 50. In a hyper transparent world, you are what you contributed… and Google filters it for everyone!
- 51. In a hyper transparent world, you are what others tell about you,… and Google filters it for everyone !
- 52. Being remarkable = being worth talking about. That’s the marketing challenge for the networked generation!
- 53. It’s not about having a LinkedIN profile, it’s about leaving traces of your professional passion in the public space!
- 54. Tom De Bruyne – chief fluffyness! Follow me on Twitter: twitter.com/tomdebruyne en twitter.com/boondogglenl! Read me on blog.boondoggle.eu and Frankwatching.com! Read our Boondoggleisms on Lexicon.boondoggle.nl! Download my presentations at slideshare.net/tomdebruyne! Connect with me on Facebook or Linkedin! Join my Facebook cause for more films containing people with worn off shoes! Browse through my bookmarks on del.icio.us/tomdebruyne! Vote for someone else on Cutest Male Geek Competition!