This presentation covers an array of Drupal SEO modules and techniques from the basics to new advanced modules that are putting Drupal on the leading edge of search engine optimization. It starts with what SEO and the traditional must have modules for optimizing your Drupal site. It then moves to a new set of advanced content optimization modules and workflows. It concludes with advanced Drupal SEO secrets, tips and hints.

1. Sept 14, 2010 Drupal SEO – Beginner to Expert in 60 minutes [MM.DD..YY] [PRESENTER] flickr.com/photos/missnita/509719978

2. Overview WHAT IS SEO? ESSENTIAL MODULES CONTENT WORKFLOW ADVANCED SECRETS flickr.com/photos/vertexpress/3859514248/

3. What is SEO?

4. What is SEM?

5. paid organic

6. The paradym Text flickr.com/photos/havovubu/3728604649/

7. seo magic formula great architecture great rankings great backlinks great content

8. Overview ESSENTIAL MODULES flickr.com/photos/vertexpress/3859514248/

9. flickr.com/photos/brettmorrison/4780958663

10. architecture: must have modules Page Title Enables custom head page titles Meta Tags (aka Nodewords) Enables meta description and keyword fields Path Enables custom URL strings Pathauto Creates custom paths from customizable token strings Global Redirect Automatically 301 redirects duplicate content URLs XML sitemap Generates a sitemaps.org valid sitemap for aid search engines site crawling

11. architecture: nice to have modules Path redirect Allows custom 301 redirects for any URL to another URI Search 404 Replaces standard page not found with a search listing using the path as a keyword HTML Purifier Filters non W3C compliant code in content Site map Provides a standard site map to give visitors an overview of your website Menu attributes Allows attributes such as rel to be assigned to menu items RobotsTxt Enables customizing of robots.txt file Nofollow Automatically adds a rel=”nofollow” attribute to links going to specified blacklisted sites

12. architecture: performance modules Drupal Caching Enables database page caching for anonymous users Boost Replaces standard dynamic pages with static HTML pages Authcache Enables database page caching for authenticated users

13. backlinks This is beyond the scope of your CMS

14. backlinks: helper modules Service Links / AddToAny / ShareThis Embeds add social bookmarking and networking links TweetMeme Adds retweet button with number or retweets status DiggThis Adds a Digg button to nodes Trackback Enables trackback support Pingback Enables pingback support Twitter Embeds tweets from specified account into a block Link to Us Creates a page of links & banners to facilitate visitors adding backlinks to their website

15. content Who is responsible for creating great content?

16. content: modules Link checker Checks for broken links on your site Scheduler Allows nodes to be published and unpublished on specified dates Activity Stream Integrates feeds from various social sites into your Drupal site Feeds / Feed API Enables custom integration of feeds from any XML source

17. content: spam management modules Moderation Provides enhanced node and comment moderation queue Spam Provides numerous tools to auto-detect and manage spam content Mollom Heuristic content scoring, verification and auto-blocking based on the Mollom service Akismet Heuristic content scoring, verification and auto-blocking based on the Akismet service Captcha Blocks robot spam by provides challenge-response test CAPTCHA Pack Provides several enhanced versions of Captcha tests reCAPTCHA Integrates reCAPTCHA service for enhanced captcha

18. analytics modules Google Analytics Enables Google Analytics tracking on your website Woopra Enables Woopra tracking on your website Site verification / Meta Tags Assists validating site ownership for several webmaster tools services Google Analytics Contact Embeds visitor data from Google Analytics into form submissions

19. oh snap, the whole shebang SEO Checklist

20. Overview CONTENT WORKFLOW flickr.com/photos/vertexpress/3859514248/

21. content workflow topic driven keyword driven organization relevance author popularity user competition keyword research keyword research topics keywords content authoring content authoring content optimization content optimization promotion

23. search volume

24. competitivenessevaluate relevancy targeted keyword list 3rd party tools spreadsheet seed keyword list E-mail E-mail

25. keyword research module [insert screencast of site keyword research]

27. search volume

28. competitivenesstargeted keyword+modifiers

29. keyword research module [insert screencast of page keyword research]

32. include target keyword phrase 2 – 4 times

34. Overview ADVANCED SECRETS flickr.com/photos/vertexpress/3859514248/

35. all-in-one optimization kit Scribe SEO

36. keyword clustering

37. keyword clustering modules Glossify automatically wraps terms that match node titles with links to that page Alinks enables admins to associate terms to pages then automatically wraps links around specified terms in node content Freelinking provides easy wiki syntax for creating linked terms during node editing Related Content / Node Picker enables admins to easily select related nodes to be included in the node content More Like This automatically displays a list of related nodes in a block

38. and an optimization checklist SEO Friend