TomGarrecht Short Cuts

“the holistic approach to reality” – die ganzheitliche Herangehensweise
Das ist die Kurzformel für seine Haltung im Design und die Intention, mit der er Studier-
enden Design-Denken vermittelt. In seinen Arbeiten geht er von den Bedürfnissen und
Erwartungen der Menschen aus, für die er gestaltet, und sucht immer nach ganzheitlichen
Lösungen, die die Aspekte Technik, Marketing, Design, Zeit und Kosten integrieren.
Der Erfolg dieser Methode: nachhaltige Wirkung und sinnvoller Nutzen.
Einige internationale Business-Schulen haben für diesen ganzheitlichen Ansatz in neu-
erer Zeit den Begriff “design thinking” geprägt und integrieren das Prinzip als eine Be-
reicherung für Marketing und Kommunikation.
Und so ist es auch: “Innovation beginnt im Kopf.” Sein großes Interesse als Gestalter
und Team-Trainer gilt der Lehre und Forschung in diesem Thema. Das kommt aus seiner
praktischen Erfahrung mit Design- und Entwicklungsteams. In seinen workshops setzt er
bewährte Design-Instrumente, aber auch neue Methoden für die Strategie- und Produkten-
twicklung ein, um konvergierende Entwicklungen zu berücksichtigen und den daraus
notwendigen cross over zwischen marketing – communication – branding – user inter-
face – social web zu erreichen.
In den 1990er Jahren entwickelte er als einer der Ersten digitale Formate für Corporate
Design, so auch die Hauschrift der Siemens AG, Univers_S, nach dem Original von Adrian
Frutiger, als Teil des Programms „Corporate Design goes digital.“ 1994 wurde er mit
dem IF-Award für gutes Corporate Design, 1992 mit dem IF-Award für gutes Interface
Design ausgezeichnet.
Im Siemens Design Center ‘designafairs‘, München / Mountain View / Shanghai, leitete er
als Creativ Director den Bereich intermedia mit Projekten in den Arbeitsfeldern Print,
Verpackung, Messe, Internet und User Interface Design für Auftraggeber wie Arcor, Behr,
Dräger, Daimler-Chrysler, Fujitsu-Siemens, Siemens Medical, Siemens Building Automation,
Siemens mobile, VDO und Rat für Formgebung.
Seit 2006 ist er als freier Designer mit eigenem Studio in München tätig für Kunden in
Deutschland, Österreich und der Schweiz. Als Dozent vermittelt er Studierenden mit dem
Thema „Innovation+Design – Design-Prozesse verstehen“, an Hand von Fallbeispielen
Prozess-Erfahrung und Design-Wissen, zwei Komponenten, die heute im Studium und im
Berufsleben als Erfolgsfaktor angesehen werden.
Darüberhinaus ist Tom Garrecht meist auf der Suche nach überraschenden Begegnungen.
Dr. phil. Julius Lengert, Institut für Kulturanthropologie, München
g
tom garrecht | gestalter und team trainer
team training
innovation+design | xing.com/profile/Tom_Garrecht
intranet expertise | tomg-intranetblog.blogspot.com
team training | team-coaching.blogspot.com
design
corporate design + branding | tomgarrecht.de
type + typography | portfolio auf Anfrage
interaction + interface design |
communication design |
web applications (FLEX) |
image+fotography | gallery.me.com/tomgarrecht#100256

Siemens Corporate Design Program 1990-2000
online service with guidelines and templates
Siemens Corporate Design goes digital: from printed manuals to webbased services,
a network to support about 4000 communicators in 153 countries.
IF Corporate Design Award 1994 to the Siemens Corporate Design Team
corporatedesigngoesdigital guidelinesandservices
1 User Interface
©
designafairs
GmbH,
München
2001
Warum steigt die Bedeutung der Oberfläche?
Basics
tom garrecht
Arbeitgeber | Siemens AG, Corporate Design
Funktion | Typograph, Designer, Medienintegration
Aufgabe | Entwicklung und Einführung der Siemens Corporate Logo in Zusammenarbeit mit Pierre Mendell
| Siemens Corporate Type in Zusammenarbeit mit Adrian Frutiger und Linotype
Jahr | 1990-1996
Award | IF 1994
€
Win
Mac
TT
PS
ffi
ab
123
A
Ęů
Ж
Γρ
nopqr
Solutions for Corporate Design
Corporate
Type

Siemens Medical Solutions
Corporate Product Design
Guidelines
February 2005 – For limited distribution only
Shape
Form
Man-Machine Interface (MMI)
Mensch-Maschine-Schnittstelle (MMI)
User Interface (UI)
Benutzerschnittstelle (UI)
Color and Material
Farbe und Material
Logo and Name
Logo und Name
The SMS Design Language
Die SMS Design-Sprache
Strong archetypes, humanized design
Starke Archetypen, humanisiertes Design
Ergonomically optimized
Ergonomisch optimiert
Ease-of-use for the operator
Ease-of-use für den Anwender
Positive sensual effect
Positive sinnliche Wirkung
Promise of quality
Qualitätsversprechen
Computer Tomography: SOMATOM Spirit
Computer Tomografie: SOMATOM Spirit
Good design adds value.
Gutes Design schafft Mehrwert.
18
Design Language : Five Zones
Designsprache : Fünf Bereiche
Shape
Form
MMI
MMI
UI
UI
Color/Material
Farbe/Material
Logo/Name
Logo/Name
1 3
2 4 5
Five zones of the SMS design language,
taking SOMATOM as an example.
Fünf Bereiche der SMS-Design-Sprache
am Beispiel SOMATOM.
14
Value-Based Design:
Werte-basiertes Design:
Security - Comfort - Authenticity - Confidence - Ease-of-use
15
Siemens Medical Product Design Guidelines
Security - Comfort - Authenticity - Confidence - Ease-of-use
Convenience for the patient and operator
Nutzen für den Patienten und Anwender
36
SMS Design Process
SMS Designprozess
The SMS design strategy demands a standardized
design process.
The relevant design tasks are structured in 5 standar-
dized phases between project initiation and evaluati-
on. For further details following pages.
Die SMS Designstrategie fordert einen standardisierten
Designprozess.
In fünf Phasen zwischen Projektanstoß und Evaluation werden
die relevanten Designaufgaben einheitlich strukturiert.
Details siehe nächste Seite.
Anstoss Recherche Konzept Verbesserung
initiation research concept refinement
3
2
1
0
37
Siemens Medical Product Design Guidelines
Detailierung Implementierung Evaluation
Ultraound: design process applied in
five phases on the system Antares.
Ultraschall: Designprozess in fünf Phasen
angewendet auf das System Antares.
detailing implementation evaluation
6
5
4
4
Magnet resonance: head coil
Magnetresonanz: Kopfspule
Siemens medical 2004
product design language | guidelines
Medical Design is driven by strong archetypes, by ergonomically optimized shape, ease-of-use
for the operator and a positive sensual effect. Based on the core business values the Corporate
Guidelines makes fundamental statements about design strategy and design quality.
handbuchdesign fürproduktentwickler
Corporate Design Guidelines - a communication tool for decision-makers, developers and designers.
tom garrecht
Agentur | designafairs für Siemens
Auftraggeber | Siemens medical
Funktion | Design Consulting, Konzept und Implementierung
Aufgabe | Consulting + Print, Handbuch für Ingenieure, Kriterien für Designqualität
Jahr | 1995

multimediapresentation showroomandtradefair
Siemens Design&Messe Competence Lounge: Info-Terminals at the inflatable booth with a digital wallpaper. IF Exhibiton Award 1999
Siemens Design&Messe Competence Lounge:
The wall - an interface, showing drawings from Kalahari SAN-people mixed with images from pixelparadise.
tom garrecht
Arbeitgeber | Siemens Design und Messe GmbH,
Funktion | Multimedia-Konzept, Artdirection und Produktion cross media
Aufgabe | Medien-Integration, Messen und Ausstellungen, Corporate Design
Jahr | 1999, Euroshop, Düsseldorf
Award | IF Exhibition Award

interactiondesign crossmedia
Siemens Forum Milano 1998-2006: a show room, a multimedia presentation on BARCO-screens as big as
the half of a tennis court in total. art direction of the multimedia show.
SYSTEMS, Munich, web portal, 2004 E.on, sales tool, Hannover Messe Industrie, 2002
COLUMBUS, a tool for dynamic datamining,
advanced design study and protoype, 1997
Siemens Buildung Technologies, product line DESIGO,
point-of-sale system, 2003
Expertise: DESIGO Kommunikation 2003-04 copyright designafairs, munich Tom Garrecht 25
DESIGO erleben...
Expertise: DESIGO Kommunikation 2003-04 copyright designafairs, munich Tom Garrecht 31
Products meet Packaging 19 © designafairs 2004
Sales and
customization Tool
| intermedia |
Copyright designafairs 2004
From marketing strategy
to supply chain and sell side:
Differentiation over lifecycle
Integrated variation process
Webbased customization tool
for Siemens cordless phones, 2004
tom garrecht
Arbeitgeber | Siemens Design und Messe GmbH, das Design Center der Siemens AG
Funktion | Designer, Multimedia, User Interface Design, Typograph
Aufgabe | Art Direction, Medien-Produktion, Medien-Projekte für diverse Kunden in der Industrie
| Messen, Ausstellungen, Corporate Design, Intranet- und Internet-Lösungen, cross media
Jahr | 1996-2000

sharingmoments
marketingvisionsandfutureproducts
Image Trailer for the Annual DECT Forum Press Conference 2005
Advanced Design, Storytelling, Video Production
A solid 3D model at the video set acts as a member of the future generation of DECT telephones.
What is the impact of the new generation of cordless communication? The DECT-FORUM is the globally acting industry
association embracing suppliers and operators of DECT based terminals, systems, and networks.
The 1 minute Video clip covers not a new product but a new paradigm for design of products in this market. Four years
old Tina and Tom, the kids of a young family shares a intimate moment with grandpa and grandma far away. The story-
line visualizes handsfree talking, ease of use, and emotional soundscape. „It‘s good to bring the family together.“
tom garrecht
Agentur | designafairs
Auftraggeber | DECT Consortium, Bern
Funktion | Konzept, Idee, Projekt-Manager, Produzent
Aufgabe | Consulting, Produktkonzepte im Team, Idee, Treatment, Realisierung
Jahr | 2005
Siemens Com CPE cosmo ID Conception © designafairs 06. Oktober 2005
ID cosmo
concept teaser
ID
ID cosmo
removable sound bowl
ID
ID cosmo
swiveling interface area
ID
ID cosmo
concept teaser
ID
SHARING MOMENTS
THE NEW GENERATION
of cordless
communication devices
Video-DVD 124 sec.
© DECT-Forum 2005, www.dect.org
all rights reserved
DECT-FORUM is the globally acting industry
association embracing suppliers and operators of
DECT based terminals, systems, and networks.
DECT stands for „Digital Enhanced Cordless
Telecommunications“ and denotes a radio
technology suited for voice data and networking
applications.
idea and concept Tom Garrecht
storybook Herbert Becker
advanced design study David Fuxen
Matthis Hamann
speakers
grandpa David Kehoe
grandma Hilary Owers
Tina Vanessa Thornewill
Ma Jenny Evans
Tom James Thornewill
off-speaker Marietta Meady
actors
Tina Jil Haas
Tom Marlon Richter
Ma Martina Seidl
puppet Dolly
cuddle toy Susi
production
producer Tom Garrecht
executive producer Jochen Hirschfeld
2nd executive producer Philipp Wundt
director Cornelius Conrad
director of photograpfy Christian Lang
cutter Christian Lang
gaffer Giovanni Siliberto
styling and props Martina Seidl
sound direction / mix Hellmuth Specht
composer Matthias Ruckdäschel
Special thanks to Erich Kamperschroer
Chairman of the DECT Forum
Berne, Switzerland
a designafairs video production
www.designafairs.com
The new generation:
- easy-to-use
- hands free
- natural speech
- ready for service up dates
offered by your communication provider
SHARING MOMENTS
Sharing precious moments with
the new generation
of cordless communication devices.
DECT-Forum 2005
SHARING
MOMENTS
The
new
generation
of
cordless
communication
devices.
SHARING MOMENTS
THE NEW GENERATION
of cordless
communication devices
Video-DVD 124 sec.
© DECT-Forum 2005, www.dect.org
all rights reserved
DECT-FORUM is the globally acting industry
association embracing suppliers and operators of
DECT based terminals, systems, and networks.
DECT stands for „Digital Enhanced Cordless
Telecommunications“ and denotes a radio
technology suited for voice data and networking
applications.
idea and concept Tom Garrecht
storybook Herbert Becker
advanced design study David Fuxen
Matthis Hamann
speakers
grandpa David Kehoe
grandma Hilary Owers
Tina Vanessa Thornewill
Ma Jenny Evans
Tom James Thornewill
off-speaker Marietta Meady
actors
Tina Jil Haas
Tom Marlon Richter
Ma Martina Seidl
puppet Dolly
cuddle toy Susi
production
producer Tom Garrecht
executive producer Jochen Hirschfeld
2nd executive producer Philipp Wundt
director Cornelius Conrad
director of photograpfy Christian Lang
cutter Christian Lang
gaffer Giovanni Siliberto
styling and props Martina Seidl
sound direction / mix Hellmuth Specht
composer Matthias Ruckdäschel
Special thanks to Erich Kamperschroer
Chairman of the DECT Forum
Berne, Switzerland
a designafairs video production
www.designafairs.com

tom garrecht
Agentur | designafairs
Auftraggeber | Siemens Building Automation
Funktion | Key account Manager, Leitung interdisiplinäres Entwicklungsteam
Aufgabe | Creative Direction, User Interface Entwicklung
Jahr | 2003 -2006, User Interface Design bis heute
URL | http://eadvantage.siemens.com
enablingenregyperformance
eBusinesstoday
martin.laarmann@designafairs.com
Stand 08-05-2003 © designafairs GmbH
6 SBT eAdvantage : EMC for Pocket PC
X.6
Overview of the operating structure
X.10
Enter reading
The basic difference in the
operating concept between EMC
Web und EMC Pocket is:
Due to the small display screen the
EMC Pocket can only display either
the structure or display field with the
functions.
Direct, on site data input
Optional:
‚Change meter ‘ as pull down
function
Due to a shortage of space, only the
last reading is displayed, as
opposed to 3 lines on the EMC Web
As with EMC Web ‚Previous reading‘
is available directly on this page
EMC Web:
Simultaneous display of
left-hand selection and right-
hand display/functions
X.17
‚one screen‘ concept
Corresponding to the styling
of many Pocket Window input
fields, we preferred the
compact representation of a
Wizard solution, identical to
the EMC Web.
The user is lead step-by-step
by the highlighted fields
(compare page 18) to the
three obligatory input fields
(Number, Last meter reading,
New meter reading).
Wizard instead of vertical scrolling
ONLINE EMC : ENERGY MONITORING & CONTROLLING
connectivity | push | mobile | cloud |
web application for PC and Pocket-PC to collect energy meter readings.
Concept, user scenario, interface design and rapid prototyping for
Siemens Building Technologies. http://eadvantage.siemens.com
Automatically generated Reports
Entity
Parking
220,000
220,000
100,000
Common
220,000
100,000
Common
Parking
220,000
220,000
100,000
Parking
Facility
01. Unison Bank Building
02. ABC Tower 1
03. 3rd Street Parking
04. ABC CP_Liting Parking
05. ABC Tower 1
07. ABC Tower 1
10. ABC CP_Mechl
11. ABC CP_Mechl
12. ABC CP_Mechl
Roar Area
SF
402,662.0
216,423.0
186,239.0
216,423.0
186,239.0
216,423.0
186,239.0
216,423.0
186,239.0
216,423.0
186,239.0
216,423.0
402,662.0
Consumption
KWH
402,662.0
216,423.0
186,239.0
216,423.0
186,239.0
216,423.0
186,239.0
216,423.0
86,239.0
216,423.0
186,239.0
216,423.0
402,662.0
Peak Load
KW
2,662.0
16,423.0
86,239.0
16,423.0
86,239.0
16,423.0
86,239.0
16,423.0
86,239.0
16,423.0
86,239.0
16,423.0
2,662.0
Unit Consumption
KWH / SF
190.15
23.34
190.15
23.34
190.15
23.34
190.15
23.34
190.15
23.34
190.15
23.34
190.15
Unit Consumption
DailyWatt-Hrs / SF
190.15
23.34
190.15
23.34
190.15
23.34
190.15
23.34
190.15
23.34
190.15
23.34
190.15
Unit Peak Load
Watts / SF
190.15
23.34
190.15
23.34
190.15
23.34
190.15
23.34
190.15
23.34
190.15
23.34
190.15
Multi Facility Comparison Report
Number of
Days
6
3
7
7
4
2
6
3
7
7
4
2
6
06/2b
Facility view
ABC
Main Electric Meter
McMeter New England Regional Sales Offices > Group > Boston Area > Main Electric Meter
Nov 01, 2003
Nov 07, 2003
7
From:
To:
Days:
Organization:
Meter:
Path:
s
Electricity Load Profile
#
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
Hours
0.15
0.30
0.45
1.00
1.15
1.30
1.45
2.00
2.15
2.30
2.45
3.00
3.15
3.30
3.45
4.00
4.15
4.30
4.45
5.00
5.15
5.30
5.45
6.00
6.15
6.30
6.45
7.00
7.15
7.30
7.45
8.00
8.15
8.30
8.45
9.00
9.15
9.30
9.45
KWH
26.1
25.3
27.2
26.2
30.5
45.6
70.7
100.4
364.5
433.5
344.5
363.4
734.5
344.5
546.5
345.4
245.4
150.5
80.5
70.5
30.5
40.4
30.2
10.4
100.4
364.5
433.5
344.5
363.4
734.5
344.5
546.5
345.4
245.4
150.5
80.5
70.5
30.5
40.4
KW [15-minute]
26.1
25.3
27.2
26.2
30.5
45.6
70.7
100.4
364.5
433.5
344.5
363.4
734.5
344.5
546.5
345.4
245.4
150.5
80.5
70.5
30.5
40.4
30.2
10.4
100.4
364.5
433.5
344.5
363.4
734.5
344.5
546.5
345.4
245.4
150.5
80.5
70.5
30.5
40.4
KVA [15-minute]
26.1
25.3
27.2
26.2
30.5
45.6
70.7
100.4
364.5
433.5
344.5
363.4
734.5
344.5
546.5
345.4
245.4
150.5
80.5
70.5
30.5
40.4
30.2
10.4
363.4
734.5
344.5
546.5
345.4
245.4
150.5
80.5
70.5
30.5
40.4
30.2
10.4
363.4
734.5
Power Factor
0.99
0.99
0.99
0.99
0.97
0.96
1.00
1.00
0.94
0.97
0.99
0.99
0.99
0.99
0.97
0.96
1.00
1.00
0.94
0.97
0.99
0.99
0.99
0.99
0.94
0.97
0.99
0.99
0.99
0.99
0.97
0.96
1.00
1.00
0.94
0.97
0.99
0.99
0.99
Status
ok
Power Outage
ok
ok
Power Outage
ok
ok
ok
Power Outage
Power Outage
ok
Power Outage
ok
Power Outage
ok
ok
Power Outage
Power Outage
ok
ok
ok
ok
ok
ok
ok
Power Outage
Power Outage
ok
Power Outage
ok
Power Outage
ok
ok
Power Outage
Power Outage
ok
ok
ok
ok
00/00
01/2
Daily view
Mc Meter Enterprises, Inc.
Boston
McMeter New England Regional Sales Office
McMeter Enterprises > Group > McMeter New England Regional Sales Offices > Main Electric Meter
Jan 30, 2004
Tuesday
Weekday
Date:
Day:
Day Type:
Organization:
Group:
Meter:
Path:
Quarter Hourly Summaries
s
Creation Date: 11/11/2003 7:05 AM Creator: Edwin Energy
This Energy Report is generated by Siemens Building Technologies Global Energy Information System:
© Copyright 1998-2003 by Siemens Building Technologies Inc., Utility Information Services
page
Hours
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
KWH
26.1
25.3
-
26.2
30.5
45.6
-
100.4
364.5
433.5
-
363.4
734.5
344.5
546.5
345.4
245.4
150.5
80.5
70.5
30.5
40.4
30.2
10.4
KW [15-minute]
26.1
25.3
-
26.2
30.5
45.6
-
100.4
364.5
433.5
-
363.4
734.5
344.5
546.5
345.4
245.4
150.5
80.5
70.5
30.5
40.4
30.2
10.4
KVA [15-minute]
26.1
25.3
-
26.2
30.5
45.6
-
100.4
364.5
433.5
-
363.4
734.5
344.5
546.5
345.4
245.4
150.5
80.5
70.5
30.5
40.4
30.2
10.4
Power Factor
0.99
0.99
-
0.99
0.97
0.96
-
1.00
0.94
0.97
-
0.99
0.99
0.99
0.97
0.96
1.00
1.00
0.94
0.97
0.99
0.99
0.99
0.99
Status
ok
Power Outage
Laps
ok
Power Outage
ok
Laps
ok
Power Outage
Power Outage
Laps
Power Outage
ok
Power Outage
ok
ok
Power Outage
Power Outage
ok
Power Outage
ok
Power Outage
ok
ok
#
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
00/00
01/2
Weekly view
Mc Meter Enterprises, Inc.
Main Electric Meter
McMeter Enterprises > Group > McMeter New England Regional Sales Offices > Main Electric Meter
Jan 30, 2004
Tuesday
Weekday
Date:
Day:
Day Type:
Organization:
Meter:
Path:
Hourly Summaries
s
page
#
1
2
3
4
5
6
7
8
9
10
11
12
13
Aggregated
KWh
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
Aggregated
KW (15 minute)
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
Meter 1
KWH
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
Meter 2
KWH
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
Meter 3
KWH
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
Meter 4
KWH
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
1,253.0
Aggregated Load Profile
Hour
1
2
3
4
5
6
7
8
9
10
11
12
13
02/2
Daily view
McMeter Enterprises, Inc.
Main Electric Meter
McMeter Enterprises > Group > Chicago > Main Electric Meter
Jan 30, 2004
Tuesday
Weekday
Date:
Day:
Day Type:
Organization:
Meter:
Path:
s
Note: 1. Daytime Consumption is 16 On-Peak hours per day. It Includes the hour ending at 7:00 AM prevailimng time to the hour ending at 10:00 PM prevailing time. This corresponds to the On-Peak period
of the NYMEX Palo Verde & COB Electric Futures contracts.
Legend
67,980.0
51,195.0
12,431.0
0.56
Total Consumption (KWh)
Day Consumption (KWh)
Night Consumption (KWh)
Load Factor
5000
4000
3000
2000
1000
0
KWH
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Hour of Day
(Local Time)
0
Daily Aggregated Load Profile
00/00
Electricity
Max Demand (KW)
Time of Max Demand
Min Demand (KW)
Daily Peak (KW)
3,120.0
12:45 PM
820.0
45,345.0
BT_Chiller KW
BT_Chiller KW
BT_Chiller KW
BT_Chiller KW
02/1
Weekly view
123454334
McMeter Enterprises > Group > Chicago > Main Electric Meter
Jan 30, 2004
Tuesday
Weekday
Date:
Day:
Day Type:
Organization:
Meter collection ID:
Path:
s
page
Daily Aggregated Load Profile
LBs
100000
90000
80000
70000
60000
50000
40000
30000
20000
10000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Day of the
Month
25 26 27 28 29 30 31
LBs
Day Type
All Days
Thanksgiving
Weekday
Weekend
Number
of
Days
11
0
7
4
Total Usage
in LBs
per Month
402,662.0
216,423.0
186,239.0
Pct
Consumption
%
100.0
53.7
46.3
Total Average
Consumption
LBs/Day
36,605.6
30,917.6
46,559.8
Maximum
Consumption
LBs/Day
36,605.6
30,917.6
46,559.8
Minimum
Consumption
LBs/Day
36,605.6
30,917.6
46,559.8
Heating
Degree Days
199
121
78
Cooling
Degree Days
0
0
0
LBs per
HD-Day
2,034.3
1,733.9
2,345.7
LBs per
CD-Day
0.0
0.0
0.0
Month-To-Date Steam Use Summary
Note: Heating and Cooling Degree Days are based on a 65 degree Fahrenheit reference. 1 LB steam is approximately equivalent to 1,000 BTUs.
00/00
Steam
Legend
08/1
Daily view
Main Steam
McMeter Enterprises > Group > Chicago > Main Steam
November
Nov 01, 2003
Nov 30, 2003
Month:
From:
To:
Organization:
Meter:
Path:
s
page
Month-To-Date Steam Use Summary
Multi Facility Comparison Report
02. ABC Tower 1
05. ABC Tower 1
07. ABC Tower 1
Electricity
06/1a
Facility view
ABC
Main Electric Meter
McMeter New England Regional Sales Offices > Group > Boston Area > Main Electric Meter
Nov 01, 2003
Nov 07, 2003
7
From:
To:
Days:
Organization:
Meter Collection ID:
Path:
s
20000
18000
16000
14000
12000
10000
8000
6000
4000
2000
0
0
4
/0
3
/2
0
0
3
Day of the
Month
Legend
Demand Costs
Consumption
Costs
Fixed Costs
Taxes
Actual Total
Demand
Consumption
Taxes
Fixed
Cost $
29,345,89
10,345,89
17,345,89
1,345,89
45,89
%
100.00
45.22
12.65
3.56
2.64
KW
864.6
KWH
430,917.6
Cost
0
4
/0
4
/2
0
0
3
0
4
/0
5
/2
0
0
3
0
4
/0
6
/2
0
0
3
0
4
/0
7
/2
0
0
3
0
4
/0
8
/2
0
0
3
0
4
/0
9
/2
0
0
3
0
4
/1
0
/2
0
0
3
0
4
/1
1
/2
0
0
3
0
4
/1
2
/2
0
0
3
0
4
/1
3
/2
0
0
3
0
4
/1
4
/2
0
0
3
0
4
/1
5
/2
0
0
3
0
4
/1
6
/2
0
0
3
0
4
/1
7
/2
0
0
3
0
4
/1
8
/2
0
0
3
0
4
/1
9
/2
0
0
3
0
4
/2
0
/2
0
0
3
0
4
/2
1
/2
0
0
3
0
4
/2
2
/2
0
0
3
0
4
/2
3
/2
0
0
3
0
4
/2
4
/2
0
0
3
0
4
/2
5
/2
0
0
3
0
4
/2
6
/2
0
0
3
0
4
/2
7
/2
0
0
3
0
4
/2
8
/2
0
0
3
0
4
/3
0
/2
0
0
3
0
4
/3
1
/2
0
0
3
0
5
/0
1
/2
0
0
3
0
5
/0
2
/2
0
0
3
Daily Energy Cost Summary
00/00
Costs
$
Siemens Building Technologies
?
Siemens Building Technologies > Group > 1000 Deerfield Pwy. > General Service
November
Nov 01, 2003
Nov 11, 2003
Month:
From:
To:
Organization:
Meter:
Path:
View
13/2 s
Electricity
page
Daily Energy Cost Summary
LBs
Annual Steam Use Summary
Note: Heating and Cooling Degree Days are based on a 65 degree Fahrenheit reference. 1 LB steam is approximately equivalent to 1,000 BTUs.
LBs
1500000
1000000
500000
0
Month
10/2003 11/2003 12/2003 01/2003 02/2003 03/2003 04/2003 05/2003 06/2003 07/2003 08/2003 09/2003
00/00
Number of
Days
30
30
31
31
28
31
30
31
30
31
31
30
300
Total LBs
402,662.0
216,423.0
1,186,239.0
1,402,662.0
916,423.0
2,186,239.0
1,662,239.0
402,662.0
216,423.0
186,239.0
402,662.0
216,423.0
10,
345,987.4
Maximum
LBs/Day
20,605.1
30,917.6
46,559.8
36,605.6
30,917.6
46,559.8
46,605.6
30,917.6
30,917.6
26,559.8
36,605.6
46,559.8
3
45,987.4
Average
LBs/Day
20,605.1
30,917.6
46,559.8
36,605.6
30,917.6
46,559.8
46,605.6
30,917.6
30,917.6
26,559.8
36,605.6
46,559.8
3
45,987.4
Minimum
LBs/Day
20,605.1
30,917.6
46,559.8
36,605.6
30,917.6
46,559.8
46,605.6
30,917.6
30,917.6
26,559.8
36,605.6
46,559.8
3
45,987.4
Monthly
HDD
424
761
980
1,266
1,077
424
761
75
1
98
299
455
4,
853
Monthly
CDD
12
0
0
0
3
0
90
220
230
98
12
0
65
3
LBs
HDD
1,917.6
1,605.1
1,917.6
1,559.8
605.6
1,917.6
1,917.6
23,559.8
0.0
3,917.6
2,456.9
2,098.9
4
5,987.4
LBs
CDD
2,605.1
0.0
0.0
0.0
0.0
22,559.8
0.0
4,917.6
3,917.6
3,559.8
12,605.6
0.0
50,987.4
Month
October
November
December
January
February
March
April
May
June
July
August
September
Summary:
Steam
Legend
ABC Company
Main Steam
McMeter Enterprises > Group > McMeter Factory > Main Steam
Oct 01, 2002
Nov 11, 2003
From:
To:
Organization:
Meter:
Path:
Monthly view
09/1 s
Year
2002
2002
2003
2003
2003
2003
2003
2003
2003
2003
2003
2003
page
Annual Steam Use Summary

recht | dipl. designer | münchen | | Entwicklungen in der MedienInformatik | Hochschule Hof | 26. November 2008 27
al web . building community
erlebedeinestadt
socialweb
citymob - Studenten Start-up
gefördert von UnternehmerTUM, TU München
„Locations suchen. Events finden. Sich verabreden. Immer auf dem Laufenden sein mit
dem mobilen Service von MunichX, dem Stadt-Magazin in München, auf deinem Handy.
Erlebe deine Stadt.“ (citymob.de)
© tom garrecht | dipl. designer | münchen | | Entwicklungen in der MedienInformatik | Hochschule Hof | 26. November 2008 30
3 social web . citymob . start up
N P C J M F U F D I O P M P H Z
NPC
DJUZ
Erlebe deine Stadt.
Berlin Hamburg
tom garrecht
Agentur | tom garrecht . design studio
Auftraggeber | GATE Technologie- und Gründerzentrum der TU München
Funktion | Corporate Design Berater, User Interface Expertise
Aufgabe | Kommunikations-Strategie, Corporate Design Entwicklung, User Interface Konzept
Jahr | 2008-2009

| Projekte in Forschung
| und Lehre
|
| Ideen
| Kreativität
| Zukunfsthemen
| Innovation+Design
| Team-Performance
|
56
designlab Siemens mobile :: designafairs München + TongJi University Shanghai
50 students from TongJi University, Shanghai
3 weeks
10 students from
Holland, China, Israel, Japan, Belgium, Germany
6 months
coach: Nanette van der Kleijn, Amsterdam
coach: Tom Garrecht, Munich
designlab Siemens mobile :: designafairs München + TongJi University Shanghai
50 students from TongJi University, Shanghai
3 weeks
10 students from
Holland, China, Israel, Japan, Belgium,
6 months
coach: Nanette van der Kleijn, Amsterd
coach: Tom Garrecht, Munich
thinktankdesign
tom garrecht
Auftraggeber | Siemens mobile designlab, München und TongJi Universität, Shanghai
Funktion | Dozent und Team-Trainer im englischsprachigen Forschungsprogramm während 6 Monaten
| für 10 Stipendiaten in München und 50 chinesische Studenden in Shanghai
Aufgabe | jumping out of the box, Zukunfts-Konzepte, Design-Studien, Innovationssprünge
Jahr | 2002-2003, 6 Monate
designlab Siemens mobile | München | Shanghai |
face-to-interface-relationship
6 months of design research with 10 students from The Netherlands, Belgium, Israel, Japan and
Germany. 3 weeks of design workshops with 50 students at Tongji University in Shanghai.
© tom garrecht | dipl. designer | münchen | | Entwicklungen in der MedienInformatik | Hochschule Hof | 26. November 2008
exhibiton
Shanghai and Munich
MONEY TALKS
A flea market of experienc
by Thomas Lommée
3D-interface
touchable forms
by Christopher Bauder
© tom garrecht | dipl. designer | münchen | | Entwicklungen in der MedienInformatik | Hochschule Hof | 26. November 2008
exhibiton
Shanghai and Munich
MONEY TALKS
A flea market of experiences
by Thomas Lommée
3D-interface
touchable forms
SHARING CONTEXT
Visualized personal info in
Jin Shen
© tom garrecht | dipl. designer | münchen | | Entwicklungen in der MedienInformatik | Hochschule Hof | 26. November 2008 57
exhibiton
Shanghai and Munich
MONEY TALKS
A flea market of experiences
by Thomas Lommée
3D-interface
touchable forms
SHARING CONTEXT
Visualized personal info in public places
Jin Shen

designstudio+userinterfacelab
Spectacular Spectacles : Brille als Display und Interface
Innovation+Design | Design Studio + User Interface Lab | workshop
Der User Interface Workshop an der Hochschule Hof im Studiengang Medien-Informatik mit Schwerpunkt
Mediengestaltung bietet einen kompakten Selbsterfahrungskurs zum Thema Innovation+Design. Die Teil-
nehmer machen eigene Erfahrungen mit Kreativ- und Design-Prozessen, lernen Interaktionen mit Hilfe der
Szenario-Technik zu analysieren und optimierte ‘use cases‘ zu entwickeln. Sie lernen die Design-Lösungen
zu beurteilen, zu testen und überzeugend zu präsentieren.
Scenario, Persona, Anforderungen, Recherche,
Idee und Konzept, Bedienstruktur, paper proto-
typing, Test und Optimierung, Argumentation,
Stehgreif-Präsentation, Prozess know how
tom garrecht
Auftraggeber | Hochschule Hof, Bayern
Funktion | Dozent im Studiengang Medien-Informatik / Mediengestaltung
Aufgabe | User Interface Lab, Designprozesse verstehen
Jahr | 2009
Evaluation | personal statements
Design+
Usability
Strategie
+Coaching
Entwicklung+
Informatik

| Publikationen
| Vorträge
| Themen
design thinking |
Ganzheitliche Lösungen, interdisziplinäre Entwicklungsteams
design lab |
advanced design studies, jump as far as you can and look back
Corporate Design | digital - templates, guidelines and services online
Fallbeispiel Siemens Corporate Design goes digital, 1990-2010
Branding by Design |
Fallbeispiel Fujitsu Siemens Corporate Identity, Refresh 2005
Corporate Type | Träger der Firmen-Identität
Fallbeispiele Siemens, VAG
Typographie | Buchstaben und Wortbilder
Spiel mit interkulturellem Form-Material
Image | Bild-Sprache in der Kommunikation
Fallbeispiel Günther Rid Stiftung für den bayerischen Einzelhandel
Foto-Reportage |
Wie setzt man aktive Menschen und Prozesse ins Bild?
User Interface Design |
Fallbeispiel SAAB Infotainment
Sharing Moments | ‚Story telling‘ in zeitbasierten Medien
Fallbeispiel Video für das DECT Consortium, Zukunftsstudien
Intranet-Entwicklung |
Fallbeispiele Fairchild-Dornier und Burger King EMEA
eBusiness | Vernetzte Energie Daten und deren Visualisierung
Fallbeispiel Siemens Building Technologies, EMC | https://eadvantage.siemens
Building community |
Fallbeispiel start up-Entwicklung der internet community | wishdom.com
Social web |
Fallbeispiel start up Entwicklung | www.citymob.de
l e c t u r e s
| 2009 | Innovation+Design | Design Processes
Design + User Interface Lab, Workshop
Hof University of Applied Siences
| 2006-9 | Innovation+Design | spectacular spectacles
Design workshop for engineers
Aalen University of Applied Siences
| 2005 | Innovation by Design
Performing between Vision and Reality - a case study
EURAM Conference, at TUM Business School, Munich
| 2004 | Intercultural Web
online survey within in the Siemens global network
IIT, Illinois Institute of Technology

| 2004 | Energy Monitoring a Global eBusiness
usability vs. time-to-market - a case study
Siemens Global UI-Conference 2004, NY, USA
| 2003 | Face-to-interface relationship
concept+design workshops with 50 chinese students
Tongji University, Shanghai
| 2001 | 3rd Generation Internet Applications
Think tank with students and experts
ArtScience, Schloss Gondelsheim, Bruchsal, Germany
| 2000 | W3(C9
) HYPERNET - a talkshow performance
on corporate design and Intranet applications
International Design Conference1998, Berlin

| 1998 | Gutenberg never minds
Corporate Type
TypoMedia2000, The Year of Gutenberg, Mainz
| 1996 | The Spirit of German Design
building up a running fence with 100 panels
in the Aspen landscape
International Design Conference, Aspen, US
| 1993 | Corporate Design goes digital...
A think tank with students and professionals,
at Otl Aicher‘s Studio in Rotis, Allgäu, Germany
p u b l i c a t i o n s
Blog: team-coaching.blogspot.com
Blog: tomg-intranetblog.blogspot.com
| 2005 | Design and Innovation -
Performing between Vision and Reality
EURAM2005 procedures, Munich
| 2003 | face-to-interface relationship
designlab Siemens mobile
Catalogue of the Exhibition
| 2002 | Humanizing the Interface
designlab Siemens Mobile, report term 3
| 2002 | e-Business a Key Business
GLOBAL PLAYER
| 2002 | The future of Mobile Phones
GLOBAL PLAYER
an Interview via SMS with Fiona Raby, RCA, London
| 1999 | Wechselnde Standpunkte // AIT /
an inflatable booth with a digital wallpaper
(issue 9, page 44)
| 1999 | Hypernet – eine Welt dazwischen
in ‚dazwischen‘,
published by André Vladimir Heizs
and connected to the Exhibition
‘MEDIUM – eine Welt dazwischen’,
Museum für Gestaltung, Zürich
| 1997 | The running fence
outdoor - indoor - online presentation
IDC Aspen‘96 /
page 79 in „Szenenwechsel, German Design goes
Rocky Mountain High“,
published by Herrmann Wettke,
Design Zentrum München, Verlag Form
| 1996 | Corporate Design Goes Digital...
PAGE, issue 4.96

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