This document discusses the growth and development of the Twunch social network. It describes how Twunch began small and organically gained users through word of mouth and viral sharing over time. As Twunch grew, the level of control was loosened to allow more user input while still maintaining overall rules and direction. The goal was reaching a wider audience through mass invites and inspiring others to join.

1. What I learnt
from @twunch

2. Tom Klaasen
Web application developer
@tomklaasen

3. @twunch ?
http://twunch.be

4. How it all began

5. How it all began

6. How it grows
http://bvlg.blogspot.com/2009/02/twunch-trends.html

7. How it spreads

8. How it inspires

9. How it inspires

10. How it inspires

11. Back to the beginning
Start with the end in mind

12. Back to the beginning

13. Back to the beginning
The journey is the goal
Just start, and see how it goes

14. PR
Start with the grand site design!

15. PR

16. PR
Site is not the goal
Site is probably not even the means
Only the logo hasn’t changed

17. Growing
Keep full control
Enforce your rules

18. Growing

19. Growing
Loosen control
People add their own input

20. Reach mass
Send out massive amounts of invites

21. Reach mass

22. Reach mass
Be viral
“@twunch Ik zal er zijn!”

23. Join @twunch!

24. Thanks!
tom@10to1.be