3. Establishing shot to really to set the
scene of the video
Embrace The Tide: Fake it till
you make it
This video has establishing shots have leaves that look scary,
you don't feel connected to the band and feel distant, this
represents the song, the colour difference is huge as this
video has a dark grainy feel to the video this represents the
band and the song and genre.
We Say When: taken back
My video was the contrast of this, the light calm shot of a river
portrays the song and the band, the way the band are stood you
can tell they are friends, the song represents this the video is shot
though a clean lenses using natural light and reflectors to enhance
the lighting

4. Popular conventions I have used which are also in popular videos
The star and drummer and a
guitarist in the 1st pull focus shot
revealing the band to the audience
The setting in the background, this is
used in some music videos where the
band play in front of a natural
background
I decided to film closer towards the
band to fit the meaning of the song, I
feel this was a good decision because
you feel closer to the band when they are
performing.

5. Popular conventions I have used which are also in popular videos
Singer walking towards the front of
the performing stage, this is to show
power and status of the band. Usually
with such a happy song you wouldn't
have status but as this is a very
popular technique I felt I could
challenge this convention

6. Cut shots used
I used some cut shot , this showed all my
camera angles and shot types, these where
also to fit with the song lyrics as the theme is
about friends.
Close up the star is ¾ of the shot
addressing the audience by breaking the
Fish eye lenses used in a wide angle shot to make forth wall in the studio to let fans in
audience feel closer to the band behind the scenes
Over the shoulder shot, showing Elliot mixing the
song at the studio, this shot is key to let fans know
the processes of making the song

7. Direct address, this makes the audience feel like they are in
the crowd and that the singer is addressing them, this could
also be classed as breaking the fourth wall, this challenges the
average convention of the band being out of touch with the
audience and engages them to watch the video.

8. singer
guitarist
drummer
The normal convention for a band video is that in the performance part of
the video the singer is usually closer to the camera or in close up, this can
also be seen from the use of levels as you can see in this screen shot, I
challenged this by giving all band members equal time in the video, you
can see this using the rule of thirds as the singers eyes are towards the
camera and on the line.

9. Close ups of instruments shows a
realism of the piece, shows the band
can play their instruments , this
contrasts with pop bands and chart
bands separating this video from the
rest, this also shows the ability I used to
take the shot out of context to sync the
shots with the music to provide an
effective, also the beginning shot has
dietetic sound recorded and pasted in
there when filming to make the feel of
nature, this fades when the band starts
playing

10. Uniform
The band are all wearing band t-
shirts similar to there genre, all are All wearing black skinny jeans
black or white with a colourful logo this suggests a genre, as rock
on them to grab the attention of the music is linked with black and
audience dark colours

11. Editing techniques I used
0.5 secs
0.2 secs
Rhythmic and fast pace editing I a huge part
of modern music videos these days I have
used the beat of the song to cut the scenes,
normally scenes in a video last about 2
seconds Each I challenge this by making the
shots smaller making the pace of the editing
in time with the song speed .

12. Lens flare is a light reflecting of
the lens the higher the light the
more powerful the flare is. This
creates a professional looking
beam of light, crossing or in some
case blanking out the star.
I tried this by shifting the lenses
onto manual focused and
aiming it towards the light using
pull focus zoom to gain this
light on the screen

13. The girl staring with a blank expression at the
Extra features describing extra features, this tells the
camera, this was used to grab audience and shock
readers this is an album.
them, gets attention and time of people
White background and red(colour
of the guts) and black writing to
stand and jump of the page at the
audience.
The conventions of the album advertisement is for fans
and for people to look and feel like they will have to find
The writing is very faint, this can mean that fans of the out why and what it is.
band will realise straight away the band and the reference.

14. The advertisement suggests people will know this
sign, people will understand the meaning and that
people will look at it due to the status of the band.
Background could be interpreted as dry blood whilst the
unusual picture stands out in black and white.
The small vultures flying in the back ground as well as the birds head,
references the bands name .
The vulture with a stern look and folding its arms, this
jumps of the page and could mean they mean business,
that they take this band very seriously

15. Band of horses infinite arms
The sky looks like it is being moves, this
contrasts with the mountains that are
completely stationary
Same font, an obvious sign telling us this is the band and
the album is there's
Bold white writing that stands out from the page , due to
the dark back ground and light writing.