2. The advertisement suggests people will know this
sign, people will understand the meaning and that
people will look at it due to the status of the band.
Background could be interpreted as dry blood whilst the
unusual picture stands out in black and white.
The small vultures flying in the back ground as well as the birds head,
references the bands name .
The vulture with a stern look and folding its arms, this
jumps of the page and could mean they mean business,
that they take this band very seriously

3. Band of horses infinite arms
The sky looks like it is being moves, this
contrasts with the mountains that are
completely stationary
Same font, an obvious sign telling us this is the band and
the album is there's
Bold white writing that stands out from the page , due to
the dark back ground and light writing.

4. Elbow: build a rocket boys
Band name in red, only red writing on the page
Artwork, in the shape of an x but could be interpreted as an animal
Release date is key for this type of promotion
Hit singles included on the album
Reviews from big names, this shows reader what others think of this

5. The information showing the name
The bands logo and single and features of the
album.
Sponsor of the band, this shows the
publicity and how established the
band is

6. The album artwork that we came up with shows
the band and portrays our music and approach
to the genre we are in, I aim to design something
similar to this which is as effective as this.
The logo was aimed to look like paint I feel
this fits with the song, this will be used on
my album cover.

7. my final album cover, as I have done allot of research , the album covers are
extremely important and have to match the feel to the band and songs on it, i
have found a picture of a rope and edited the colour and the look of the texture
on this, I also did this to the writing and logo making them all match have used
the same font as I used on my previous album cover idea I have also made a
small fade to darker in the corners to make sure the rope and the writing stand
out of the cover to people, I feel this is fit to purpose, for not only the band but
for the music and idea behind the music

8. The self titled album by of mice and
men features the bands logo letter of a
& sign, this is places central to the
cover and is contrasted with bright
colours, the picture in the back ground
of waves is faded with the name of the
band in the back ground as well.

9. Fade black edges to make
the centre of the artwork
the point of focus
Textured letters and rope
to make the artwork look
3D
The fonts are quite similar but the size
difference is huge from the logo and the name
and are also meant to look like they have been
painted onto the artwork

11. Brand identity
Here is a small example of how a brand can be made just from album covers, as
you can see each album cover is cartoon and has a character central to the cover,
these covers where used to base t-shirts, merchandise and back drops o them
making the band easy to identify. The star and lead singer of the band features
on 4 out 6 of the covers, fans can recognize this.

12. Editing techniques I used
0.5 secs
0.2 secs
Rhythmic and fast pace editing I a huge part
of modern music videos these days I have
used the beat of the song to cut the scenes,
normally scenes in a video last about 2
seconds Each I challenge this by making the
shots smaller making the pace of the editing
in time with the song speed .

13. Lens flare is a light reflecting of
the lens the higher the light the
more powerful the flare is. This
creates a professional looking
beam of light, crossing or in some
case blanking out the star.
I tried this by shifting the lenses
onto manual focused and
aiming it towards the light using
pull focus zoom to gain this
light on the screen

14. The girl staring with a blank expression at the
Extra features describing extra features, this tells the
camera, this was used to grab audience and shock
readers this is an album.
them, gets attention and time of people
White background and red(colour
of the guts) and black writing to
stand and jump of the page at the
audience.
The conventions of the album advertisement is for fans
and for people to look and feel like they will have to find
The writing is very faint, this can mean that fans of the out why and what it is.
band will realise straight away the band and the reference.