Video: http://www.tommydarker.com/music-talks/archive/luke-hannam-authenticity-vs-success/

1. AUTHENTICITYVS SUCCESS
a discussion by Luke Hannam

2. my idea

3. ENCODED?

4. genres are encoded with different beliefs about authenticity and
we use these beliefs to structure our development strategies
as artists to try and achieve success
Text

5. a crazy idea?

6. A QUICK EXPERIMENT
which music genres are the most authentic?
ROCK 1 2 3 4 5
HIP HOP 1 2 3 4 5
INDIE 1 2 3 4 5
R’n’B 1 2 3 4 5
DANCE 1 2 3 4 5
POP 1 2 3 4 5
TOTAL
1 means inauthentic and 5 means authentic

7. A QUICK EXPERIMENT
which music genres are the most authentic?
ROCK 1 2 3 4 5 5
HIP HOP 1 2 3 4 5 5
INDIE 1 2 3 4 5 5
R’n’B 1 2 3 4 5 4
DANCE 1 2 3 4 5 3
POP 1 2 3 4 5 1
TOTAL
1 means inauthentic and 5 means authentic

8. 7%
8%
10%
11%
29%
35%
ROCK HIPHOP INDIE RnB DANCE POP
GENRE AUTHENTICITY RATING

9. ACID JAZZ
OUTPUT
JUNIOR BOYS OWN
V2
doldrums
TUMMY TOUCH
1991 1995 1999 2001
2013
success
failure
the success curve

10. ACID JAZZ
OUTPUT
JUNIOR BOYS OWN
V2
doldrums
1991 1995 1999 2001
2013
success
failure
doldrums
success & authenticity curve

11. ACID JAZZ
OUTPUT
JUNIOR BOYS OWN
V2
doldrums
1991 1995 1999 2001
2013
success
failure
doldrums
the power of hindsight

12. POP
ART
image
hits
media
entertainment
fame
commercialism
serious
disposable
temporal
permanence
anonymity
valuable
art for arts sake
philosophical

13. intrinsic process
emotional/ personal
songwriting recording & production performance
inductive
commercial / environmental
marketing promotion selling
deductive
authentic
commercial
the artist experiences two types of process
extrinsic process

14. Picasso vs Calvin Harris

15. inputs & outputs

16. artist
ideas songs

17. If you don't know the blues... there's no point in picking up the guitar and
playing rock and roll or any other form of popular music.
Keith Richards
I think when people say 'real hip-hop,' they want it more buried in the streets.
They want it more connected to the streets and the grime and the roughness
of the streets. They don't want the fluff.
Q-TIP
a popular music view

18. can attitudes impact
on our planning and
working methods

19. lets have another
look at my own
career graph

20. "Authenticity is a sham.Commercial success
is a chimera."
Stuart Lambert
THE CONTEXT

21. my initial questions
• how has authenticity shaped popular music
• authenticity and genre: what are the differences?
• does commerciality compromise authenticity?
• has the internet changed the way we perceive authenticity?
• what are the different media perceptions of authenticity?
• are we seeing a shift in attitudes towards authenticity?
• how do our strategic actions as musicians reflect our deeply held
beliefs about authenticity and success?

22. thank you for listening