Google's Matt Cutts went on record in mid-May about their plans for this summer (2013). This presentation outlines what to keep in mind to position your website for success through all of the upcoming algorithm and penalty changes we are expecting.

1. How to Prepare For Google’s
Summer Plans
Return On Now
June 5, 2013
http://ReturnOnNow.com

2. Situation
Matt Cutts Video May 13, 2013
Warns of Upcoming Summer Plans
Watch on our Blog at:
http://returnonnow.com/2013/05/2013-
google-penalty-plans-matt-cutts-video/
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3. HOW TO PREPARE FOR
GOOGLE’S PLANS THIS
SUMMER
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4. Audit Your Links
Penguin 2.0 Released May 22!
Muted Results in US
Don’t Sleep On It – More Is Sure To Come
Paid Link Schemes: Under Radar
Start Identifying Potential Risk
Clean It Up!
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5. Get Off Spammy Directories & Blog
Networks
Penguin 1.0 Hit The Following Hard:
Low Quality & Paid Directories
Blog Networks
2.0 Expected to Grow The List Over Time
How to Identify Risky Sites
Paid Listing
No Vetting Process for Links
Low Authority Site
Keyword Rich Backlink Easy to Acquire
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6. Change Your Link Building
Practices
“Traditional” Link Building Is DEAD
Focus on Link Earning
Use Common Sense With SEO Vendors
Avoid Time Bound Promises
Ask HOW They Build Links
Ask WHERE They Build Links
If You Don’t Like It, Hire Someone Else
It’s YOUR Site: Own It
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7. Embrace Quality Content
Marketing
Move Link Building Effort to Content
Marketing and Promotion
Benefits:
Avoid penalties and surprises
Increase number of pages indexed
Rapidly expand keyword coverage
Establish yourself and your brand as experts in
your chosen topic or field
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8. Clean Up Any Existing Problems
How many pages are indexed?
Is your XML sitemap working right?
How many crawl errors are the spiders logging?
What keywords are you ranking for now?
Who links to you? Are they relevant and reputable?
What content is receiving these links?
Is your page load time and site performance acceptable?
Is there a list of HTML improvements that you should fix?
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9. Conclusion: Play Nice With
Google
Time is Short
Black Hat SEOs Are On Notice
Act Now
Remediation Is Slow and Cumbersome
Follow the Rules; Avoid Major Headaches
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10. THANK YOU!
Presentation Based on Original Blog Post:
http://returnonnow.com/2013/05/how-to-prepare-google-summer-
algorithm-plans/
6/5/2013 ©2012, Return On Now. All Rights Reserved. 10