Mobile marketing is all people can talk about these days. By 2014, there will be more mobile Internet users than desktop internet users. There are so many options vying for your marketing budget these days. What do you do and where do you spend your time and energy? This presentation will shed light on mobile marketing, QR codes and analytics and how it ties into your social media efforts. This will allow you be better educated and do what’s best for you and your customers.

1. THE MOBILE WORLD: WHAT IT MEANS
TO YOUR SOCIAL MEDIA MARKETING
We Can.
Customized Solutions to Fit Your Needs.

2. • Landscape
• New Business
• Why Mobile?
• Yelp/Foursquare/YouTube
• Driving Traffic – QR Codes
• Mistakes
Todays Chat

3. The Business Landscape has Changed

4. Mobile – Really?

5. Are You Forgetting Something?

6. Hype?
Brands Boosting Mobile and Social
Media Advertising Budgets in 2013
http://www.techvibes.com/blog/brands-boosting-ad-budgets-2013-04-30

7. Boosting Ad Budgets
“While brand marketers are projecting overall growth
in brand ad spending in 2013, they are also
predicting their spending in particular digital
channels will grow faster than others.
Nearly three-quarters (70%) of brand
marketers plan to increase their use of
social media in 2013, followed closely
by mobile advertising (69%) and video
advertising (64%). Ad agencies are also projecting
growth in mobile advertising (81%) and video
advertising (73 percent), and social (57%).”
http://www.techvibes.com/blog/brands-boosting-ad-budgets-2013-04-30

8. Okay Lets Think
Like your…

9. Who Are they?

10. What Are They Looking For?

11. Digging Deeper

12. Lets Tell A Story
So You Have A New Business!
Or a current business for that matter…

13. Open For Business…

14. New Business Checklist

15. Are They Really?

16. Deep Breath

17. So What Now?
Are you telling me I need a
DESKTOP website and
a MOBILE site?
YES!

18. Why? Increased Reach

19. How Do You Reach Your
Customers After Hours?
10+
10+
10+
11+
11+
8+
5
65 Hours Open
168 Hr/Wk
103 Hrs Wasted

20. Consumers Want What Mobile Has!
 Find Directions
 Access Information
 Share Knowledge
 Capture Data
 Get Answers
 Entertain
 Educate
 Video
 Order Lunch
 Enter a Contest

21. And You WANT What Your
Customers Have
Their Rolodex of Names

22. Or in Todays Terms
You Want
Their Network
=

23. It’s All About Sharing

24. New Business Checklist

25. First Step – Mobile Site

26.  It’s where your customers are
 Interaction
 Sharing
 Instant Reviews
 Information
Engagement
Why Mobile Again?

27.  Create Presence
 Tell Your Story
 Upload images
 Pricing Info
 Parking Rates
 Business Hours
Step 2 – Socialize
YELP - Not just for reviews

28.  Respond back to reviewers
 Positive or negative
 How to handle neg
comments?
 Recommend other businesses
YELP
It’s All About Conversation

29. Foursquare
Foursquare is, at its heart, a social city
guide with the ability to recommend
places based on your activity, to your
friends and other foursquare users.
You use your phone to “check in” at
different places you visit.
 Bars
 Grocery Stores
 Museums
 Restaurants
 Shopping

30. Foursquare for Business
REMEMBER
 “Checkin’s” are Advertisements
 “Checkin’s” Share with Friends
 Steals & Deals
 Steal customers with better deals
 Mayor Specials
 Check in Deals
 Increase traffic
 Recognize those who check in.
They will tell their friends!

31. YouTube
A picture is worth 1000 words –
How much is a video worth?
 Tell your story
 Customer testimonials
 Showcase a product
 How-to’s / self help
 Video walk-thru (real estate)
 Video blog

32. Getting Started
 Sign up - Brand Your Channel
 Find your voice
 Tell your story
 Film your first video
 Use your smart phone
JUST DO IT!

33. Promote / Share
So you’re Mobile & Social Media’d up –Now What?
 Email signature - Wisestamp
 Invoices
 Ads & Flyers
 Newsletters
 Brochures

34. QR Codes 101

35. Doing It Wrong
http://www.youtube.com/watch?v=V2rVYvylvZc

36. But Before You Dive Right In

37. Mobile Friendly is CRITICAL and Not EASY…
Don’t Make These Mistakes

38. Mobile Mistakes to Avoid
 Not optimizing your site for mobile browsers.
 Doing too much in a mobile experience – snack sized.
 Not collecting information, [make it a fair trade].
 Not promoting access to mobile in a visible location.
 Delivering the same content as from the printed material.
 Not offering share links and social media engagement.
 No contact information - not tracking responses

39. Track Your Progress
It is key to track your
mobile marketing efforts
•Device Type
•Scan Location
•Page Traffic
•Mapping
•Viral Stats
•Date/Time

40. Overall Marketing Strategy?

41. Questions?
tomc@hcmiller.com
@tommytrc
www.titletown.org/rockstar