This document is from Tom Shay of Profits Plus Solutions and focuses on connecting businesses within a downtown district. It discusses how businesses should work together and support each other rather than being disconnected. It also addresses the importance of using advertising, media, and impulse purchases to drive more customers between businesses. The document emphasizes that downtown districts will struggle if the individual businesses do not coordinate and refer customers to each other.

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Presented by Tom Shay of
Profits Plus Solutions
727-464-2182
tomshay@profitsplus.org

2. By itself, does your
advertising work?
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If my advertising
doesn’t, should I
stop it?
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10. Are the businesses within your
downtown district disconnected from
each other?
Is there no “All for one, and one for
all”?

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advertising

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19. and media
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23. free registrations
failed to approach those coming in to register
as potential customers. If the customer didn't
do an impulse buy, then they didn't buy
anything at all. We couldn't even talk the
merchants into using impulse islands of
merchandise near the registration box, which
most thought was completely
unnecessary.
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31. Can you
connect the
dots of your
downtown
district?

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34. T h e s h o p i t w a s b u s y. T h e c l e r k h e w a s n o t . T h e m o r e s h o p p e r s a s k e d h i m ,
t h e d u m b e r h e g o t .
T h e y d o n ’ t p a y m e e n o u g h , t o d o a l l t h i s w o r k . T h e y d o n ’ t p a y m e e n o u g h ,
s a i d t h e c l e r k w i t h t h e s m i r k .
S l o w , s l o w e r, s l o w e s t – t h a t ’ s m y s t r a t e g y. Y o u w a n t i t d o n e f a s t , d o n ’ t
t r y a s k i n g m e .
I h a t e w o r k i n g h e r e – a l l i r k a n d n o p e r k . I l o n g t o g e t a x e d s a i d t h e c l e r k
w i t h t h e s m i r k .
I ’ l l b e u n e m p l o y e d . I ’ l l g o o n t h e d o l e . N o t a x e s t o p a y. N o r i g a m a r o l e .
A n d t h e c l e r k w i t h t h e s m i r k s o o n g o t h i m s e l f f i r e d . T h e b o s s s e n t h i m
p a c k i n g , w i t h l a n g u a g e i n s p i r e d .
T h o u g h t t h e c l e r k w i t h t h e s m i r k , “ T h a t ’ s f i n e , f i n e , f i n e , f i n e . I ’ l l c o l l e c t
u n e m p l o y m e n t , I ’ l l g o g e t i n l i n e .
B u t t h e l i n e s t h e r e w e r e l o n g , a n d t h e s e r v i c e s o p o o r, t h a t w a i t i n g a n d
w a i t i n g b e c a m e q u i t e a c h o r e .
A t l a s t a t t h e f r o n t , t h e s m i r k e r d i d w h i n e , “ T h e h e l p h e r e i s l o u s y, y o u
o u g h t t o r e s i g n .
T h e m a n s i z e d h i m u p a n d s a i d w i t h a s n e e r. “ I ’ m c l o s i n g t h i s l i n e . Y o u
c a n g o t o t h e r e a r.”
“ H e y w a i t ! N o y o u d o n ’ t ,” c r i e d t h e c l e r k w i t h t h e s m i r k . “ I ’ l l s e e t h a t y o u
g e t f i r e d f o r t h e w o r k t h a t y o u s h i r k .”
To t h e c l e r k w i t h t h e s m i r k s a i d t h e c l e r k w i t h t h e s n e e r. “ T h a n k s t o
p e o p l e l i k e y o u , I ’ l l a l w a y s b e h e r e ”

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