Social Media Revolution (Slimmed Down)
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A slightly diet version of former Slideshare Presentation of the Day, tweaked with added goodness the the Social Media Day, Preston - hosted by Tom Stables Creative and Duchess of Grange to celebrate the first international social media day. A visually rich wake up call to those who think social media is something best left to other people.
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Social Media Revolution (Slimmed Down)
- 1. The Social Media n version Revolution the slimm ed dow Find: www.tomstables.com Find: www.duchessofgrange.co.uk Follow: www.twitter.com/tomstables Follow: www.twitter.com/duchessofgrange Connect: www.linkedin.com/in/tstables Connect: www.linkedin.com/in/duchessofgrange Call: 0800 6125716 Call: 0844 3577500
- 2. “Social media is content created by people using highly accessible blah blah and scalable blah technologies.”(Wikipedia)
- 3. “It’s the democratization of knowledge and information. Traditional media monologues have transformed into social media dialogues”
- 4. Social Networking Community
- 5. Social Media Sharing
- 7. y Ultimately, it’s about being human (and sociable, too)
- 8. 13 HOURS of video uploaded to YouTube every minute (U.S. Internet users watched 32.4 billion videos in January 2010 - YouTube.com accounted for nearly 99 percent of all videos viewed)
- 9. 412.3 YEARS The length of time it would take to view every YouTube video
- 11. 300k new sign ups to Twitter every day
- 12. 600m search queries on Twitter every day Are they finding you or your competition?
- 13. 55m The amount of tweets sent daily (and there have been more than 10 billion tweets sent so far) (and how many of these are shared customer experiences?)
- 14. 60 MILLION users on LinkedIn (growing at a rate of one new member every second)
- 15. 7.7m unique monthly visitors up from from about 3.6 million unique monthly visitors a year ago
- 16. At just over a year old, foursquare: has 1,000,000 users adds 15,000 news users daily has almost 1,000,000 check-ins daily
- 17. WHO CARES?
- 18. Twitter have just introduced Twitter Places Facebook will be adding new location features
- 19. If Facebook were a country... it would be the 3rd most populated in the world (just ahead of the US)
- 20. And in this Facebookland 50% of active inhabitants log in on any given day people spend 5,000,000,000 minutes on Facebook each day share almost 1,000,000,000 things every day But back here in the UK.... 50% of mobile traffic is to Facebook (thats a lot of spontaneous reaction to experiences!)
- 21. so social media... ...is a conversation you really shouldn’t be missing out on
- 22. How can my business benefit?
- 26. (but talk, don’t shout)
- 27. Do Not Sell (people will buy into you instead)
- 28. #3 LOYALTY
- 29. “90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users” (Econsultancy, July 2009)
- 30. (aka word of mouth)
- 31. #4 SPYING g the c ompetition Mon itorin
- 32. #5 COLLABORATION
- 33. #6 NETWORKING
- 34. #7 LEADERSHIP
- 36. So what is Social Media again?
- 37. “When you boil it down it’s about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you.” socialmediatoday.com
- 38. (Oh. Did we mention that it’s all for free?)
- 39. Credits Image Confused Portraits: Flickr: Alexanderjordanphotography Business Army: http://www.lumaxart.com/GoldGuyBlog/EbonySamples/EbonyG00241_LuMaxArt.jpg Tandem: http://www.flickr.com/photos/squidish/507153385/sizes/o/ Global Net: http://www.thestrategyweb.com/wp-content/uploads/2009/01/the-global-net.jpgIf Jigsaw: http://www.whitestonechurch.org/AdvHTML_Upload/Picture1%20jigsaw%20puzzle.jpg Laptop: Flickr: tapascreation Binoculars: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/ Social Media Landscape :http://www.flickr.com/photos/ivanwalsh/3677282034/sizes/o/ References Tweeter Usage http://www.briansolis.com/2009/11/guess-how-many-tweets-fly-across-twitter-each-day What the F**k is Social Media by Marta Kagan http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one- year-later Introduction to Social Media by Gemma Went @redcubemarketing http://www.slideshare.net/gemmawent/social-me- dia-breakfast-briefing-at-the-dba-nov-09 Social Media Statistics http://www.bazaarvoice.com/resources/stats Socialnomics - Reload http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=player_embedded Find: www.tomstables.com Find: www.duchessofgrange.co.uk Follow: www.twitter.com/tomstables Follow: www.twitter.com/duchessofgrange Connect: www.linkedin.com/in/tstables Connect: www.linkedin.com/in/duchessofgrange Call: 0800 6125716 Call: 0844 3577500