The document discusses how to earn money by developing apps for the Windows Phone Marketplace. It provides statistics on the Marketplace like the number of apps and downloads. It outlines the steps to submit an app, including using a trial period and integrating advertising to increase downloads and conversions. It also recommends using the Marketplace API, reports, feedback and Runtime Intelligence to improve apps, marketing and user experience. The overall message is that developers can earn money on the Marketplace by thinking about marketing, trials, ads, feedback and analytics.

2. WP7 voor .NET Developers: Van Idee naar Inkomen Tom Verhoeff | Microsoft Student Partner | @tomverhoeff http://blog.tomverhoeff.nl

3. Agenda Numbers Marketplace submission Trial/Marketplace API Advertising Reports & Feedback Runtime Intelligence

4. Marketplace numbers

5. Marketplace ~15.000 apps 100+ per day 12 downloads per user per month

6. Marketplace ~60% paid ~45% w/ trial ~10% conv. rate

7. Earning money?

8. Richard Foster

9. Students Jake & Sam

10. Marketplace submission

11. What do you need? Name Logo Category Description Screenshots

12. What do you need? Name Logo Category Description Screenshots

13. What do you need? Name Logo Category Description Screenshots

14. What do you need? Name Logo Category Description Screenshots

15. What do you need? Name Category Description Screenshots

16. What do you need? Name Logo Category Description Screenshots

19. What do you need? Name Logo Category Description Screenshots

22. App Hub Demo

23. Trial & marketplace API

24. Why implement trial? 70x more downloads 10% conversion rate 7x higher sales!

25. Effective use of trial Limited functionality Limited content Limited time Advertising

26. Marketplace tasks Connect with the MP Higher conversion rate Promote (your) other apps Gather feedback

27. Finally...code!

28. Advertising

29. Free w/ Ads Maximum reach Lower entry barrier Long term revenue

30. Microsoft Pubcenter Multiple ad suppliers Easy integration 70% revenue Currently limited to US

31. Ad Integration Demo

32. Reports & Feedback

33. Reports Free/Trial/Paid Ranking Rating

34. Feedback Feedback is valuable Rating is important Reach out to your customers

35. Report & Feedback demo

36. Runtime Intelligence

37. Why use RI? Measure usage & adoption Improve user experience Improve quality Know your users!

38. Runtime Intelligence demo

39. Recap

40. Recap You CAN make money THINK about marketing Use trial and/or advertising Use feedback Use Runtime Intelligence

41. Questions? 14:50 in Yangtze Outloud: Send your Complaints to the Cloud in Yangtze By Isabel Gomez Miragaya & Katrien De Graeve Tom Verhoeff | Microsoft Student Partner | @tomverhoeff http://blog.tomverhoeff.nl