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SOCIAL MEDIA
How do I use it and
What should I be doing with it?
http://www.flickr.com/photos/jasonahowie/8583949219/
@tomwoj /tomwoj tomwojski/in/tomwoj
Tuesday, July 9, 13
@tomwoj /tomwoj tomwojski/in/tomwoj
AGENDA
What is social media?
Why should you use social media?
How do you implement it?
Who has a good strategy?
Tuesday, July 9, 13
forms of electronic
communication (as websites for
social networking and
microblogging) through which
users create online communities
to share information, ideas,
personal messages, and other
content (as videos)
@tomwoj /tomwoj tomwojski/in/tomwoj
http://www.merriam-webster.com/dictionary/social%20media
WHAT
Tuesday, July 9, 13
More Simply
“Social media is people having
conversations online”
@tomwoj /tomwoj tomwojski/in/tomwoj
http://dje2ip9jb2y9k.cloudfront.net/sites/default/files/Mass-relevance-power-%20of-social-media_0.jpg
WHAT
Tuesday, July 9, 13
http://greatfinds.icrossing.com/wp-content/uploads/Social-media-for-public-relations1.jpg
@tomwoj /tomwoj tomwojski/in/tomwoj
Tuesday, July 9, 13
@tomwoj /tomwoj tomwojski/in/tomwoj
http://www.flickr.com/photos/57474748@N03/5616756018/
Tuesday, July 9, 13
v
@tomwoj /tomwoj tomwojski/in/tomwoj
http://www.flickr.com/photos/birgerking/4731898939/
Choose
your
channels
wisely
Tuesday, July 9, 13
@tomwoj /tomwoj tomwojski/in/tomwoj
WHY
What is social media?
Why should you use social media?
How do you implement it?
Who has a good strategy?
Tuesday, July 9, 13
@tomwoj /tomwoj tomwojski/in/tomwoj
Tuesday, July 9, 13
@tomwoj /tomwoj tomwojski/in/tomwoj
http://blogsession.co.uk/wp-content/uploads/2013/01/Screen-Shot-2013-01-18-at-11.51.40.png
Tuesday, July 9, 13
@tomwoj /tomwoj tomwojski/in/tomwoj
http://blogsession.co.uk/wp-content/uploads/2013/01/Screen-Shot-2013-01-18-at-13.01.01.png
Tuesday, July 9, 13
@tomwoj /tomwoj tomwojski/in/tomwoj
http://www.flickr.com/photos/tunheim_partners/7067975729/
Tuesday, July 9, 13
@tomwoj /tomwoj tomwojski/in/tomwoj
http://blog.tunheim.com/2012/03/09/how-college-students-use-social-media/
Tuesday, July 9, 13
@tomwoj /tomwoj tomwojski/in/tomwoj
Tuesday, July 9, 13
@tomwoj /tomwoj tomwojski/in/tomwoj
Tuesday, July 9, 13
WHY
@tomwoj /tomwoj tomwojski/in/tomwoj
http://gigaom.com/2013/05/21/report-finds-one-in-four-online-teens-now-use-twitter/
Tuesday, July 9, 13
What is social media?
Why should you use social media?
How do you implement it?
Who has a good strategy?
@tomwoj /tomwoj tomwojski/in/tomwoj
HOW
Tuesday, July 9, 13
@tomwoj /tomwoj tomwojski/in/tomwoj
HOW
Tuesday, July 9, 13
@tomwoj /tomwoj tomwojski/in/tomwoj
Don’t Lie
Don’t Pry
Don’t Cheat
Can’t Delete
Don’t Steal
Don’t Reveal
HOW
http://network.socialmedia.mayoclinic.org/2012/04/05/a-twelve-word-social-media-policy/
Tuesday, July 9, 13
What is social media?
Why should you use social media?
How do you implement it?
Who has a good strategy?
@tomwoj /tomwoj tomwojski/in/tomwoj
HOW
Tuesday, July 9, 13
QUESTIONS?
Pages vs Groups
What’s a #Hashtag?
Google+
Instagram
Pinterest
Vine
Scheduling Posts
What do I do with all of my posts?
TwitterTags
http://www.flickr.com/photos/jasonahowie/8583949219/
@tomwoj /tomwoj tomwojski/in/tomwoj
Tuesday, July 9, 13

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Social Media How do I use it and what should I be doing with it?