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Social Media/Technology for Planning Program
Communications and Administration

Tom Sanchez
                                     October 24, 2011
Making the connection…




2
The challenge…
    Virginia Tech
    College of Architecture and Urban Studies
    School of Public and International Affairs
    Urban Affairs and Planning Program
         Environmental Policy and Planning
         Public and Urban Affairs
         Master of Urban and Regional Planning
         Planning, Governance and Globalization
         Joint Degrees
         Certificates
    Alumni
    External (e.g., prospective students)
3
Information flow…
           VT           VT
      College           College
       School           School
     Program            Program
    Undergrad           Undergrad
      Masters           Masters
      Doctoral          Doctoral
       Faculty          Faculty
         Staff          Staff
     Students           Students
       Alumni           Alumni
      External          External

4
Information flow…
           VT           VT
      College           College
       School           School
     Program            Program
    Undergrad           Undergrad
      Masters           Masters
      Doctoral          Doctoral
       Faculty          Faculty
         Staff          Staff
     Students           Students
       Alumni           Alumni
      External          External

5
Information flow…
           VT           VT
      College           College
       School           School
     Program            Program
    Undergrad           Undergrad
      Masters           Masters
      Doctoral          Doctoral
       Faculty          Faculty
         Staff          Staff
     Students           Students
       Alumni           Alumni
      External          External

6
Information flow…
           VT           VT
      College           College
       School           School
     Program            Program
    Undergrad           Undergrad
      Masters           Masters
      Doctoral          Doctoral    Blacksburg
       Faculty          Faculty     Alexandria
         Staff          Staff
     Students           Students
       Alumni           Alumni
      External          External

7
Information flow…
           VT           VT
      College           College
       School           School
     Program            Program
    Undergrad           Undergrad
      Masters           Masters
      Doctoral          Doctoral    Blacksburg
       Faculty          Faculty     Alexandria
         Staff          Staff
     Students           Students
       Alumni           Alumni
      External          External

8
Ideal solution…




9
10
     Who Needs to Know?
11
2/9/2011    3/1/2011      4/1/2011     5/1/2011

     Analytics   Blog Feed
                 Subscribers          26
                                         up 8%
                                                     28   28
                                                   no change
                                                                  42
                                                             up 50%
                 Reach                64        24         0      10
                                         down 63% down 100%

                 Blog
                 Pageviews in
                 last month          669          736      1299      2942
                                            up 15%    up 77%    up 126%

                 All pageviews
                 over time         2,228        2,764         3,661        7,060

                 Twitter
                 Followers            76             86         100          103
                                            up 13%        up 16%          up 3%
                 Lists
                 following us         11             11           11         11

                 Facebook
                 Group
                 members              38             51           52          52
                                            up 34%        up 2%        no change
                 LinkedIn
                 Group
                 members              38             45           47          53
12                                          up 18%        up 4%          up 11%
Analytics




13
Analytics




14
UAP “third place”…




15
Other…




16
Other…




17
The goal…




18

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Social Media for Planning

  • 1. Social Media/Technology for Planning Program Communications and Administration Tom Sanchez October 24, 2011
  • 3. The challenge… Virginia Tech College of Architecture and Urban Studies School of Public and International Affairs Urban Affairs and Planning Program Environmental Policy and Planning Public and Urban Affairs Master of Urban and Regional Planning Planning, Governance and Globalization Joint Degrees Certificates Alumni External (e.g., prospective students) 3
  • 4. Information flow… VT VT College College School School Program Program Undergrad Undergrad Masters Masters Doctoral Doctoral Faculty Faculty Staff Staff Students Students Alumni Alumni External External 4
  • 5. Information flow… VT VT College College School School Program Program Undergrad Undergrad Masters Masters Doctoral Doctoral Faculty Faculty Staff Staff Students Students Alumni Alumni External External 5
  • 6. Information flow… VT VT College College School School Program Program Undergrad Undergrad Masters Masters Doctoral Doctoral Faculty Faculty Staff Staff Students Students Alumni Alumni External External 6
  • 7. Information flow… VT VT College College School School Program Program Undergrad Undergrad Masters Masters Doctoral Doctoral Blacksburg Faculty Faculty Alexandria Staff Staff Students Students Alumni Alumni External External 7
  • 8. Information flow… VT VT College College School School Program Program Undergrad Undergrad Masters Masters Doctoral Doctoral Blacksburg Faculty Faculty Alexandria Staff Staff Students Students Alumni Alumni External External 8
  • 10. 10 Who Needs to Know?
  • 11. 11
  • 12. 2/9/2011 3/1/2011 4/1/2011 5/1/2011 Analytics Blog Feed Subscribers 26 up 8% 28 28 no change 42 up 50% Reach 64 24 0 10 down 63% down 100% Blog Pageviews in last month 669 736 1299 2942 up 15% up 77% up 126% All pageviews over time 2,228 2,764 3,661 7,060 Twitter Followers 76 86 100 103 up 13% up 16% up 3% Lists following us 11 11 11 11 Facebook Group members 38 51 52 52 up 34% up 2% no change LinkedIn Group members 38 45 47 53 12 up 18% up 4% up 11%