HMPRO : Opp day Feb 27, 2012

1. Home Product Center Public Company Limited
Opportunity Day
Stock Exchange of Thailand
February 27, 2012

2. Disclaimer
This Presentation (The “Presentation”) has been prepared by Home Product Center Plc.
The Presentation is private and confidential and is being made available for information purposes only.
Accordingly, this Presentation may not be copied, reproduced or redistributed to any other person
save with the prior written permission of the Company. By accepting this presentation, each recipient
accepts and agrees with the Company that it will comply with, and that it will procure that any other
person to whom it provides this Presentation complies with, the Terms set out herein and all applicable
laws and regulations.
This Presentation is not a prospectus and is not intended to and does not constitute offer or solicitation
of any offer in respect of securities. It does not constitute any recommendation or Investment advice,
is not intended to form the basis of an investment decision and should not be relied upon for such
purpose. This Presentation has not been approved by any regulatory authority. Neither the Company
or their respective advisers accepts any liability whatsoever arising in connection with the distribution
of this Presentation to recipients hereof.
This Presentation is being supplied to you solely for your information and may not be reproduced,
redistributed or passed on, directly or indirectly to any other person or published, in whole or in part,
for any purpose. No part of this presentation may be reproduced or taken or transmitted. The
distribution of this presentation in other jurisdictions may be restricted by law, and persons into whose
possession this presentation comes should inform themselves about, and such restrictions. By accepting
this presentation you agree to be bound by the foregoing restrictions.
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3. HomePro is the leading home improvement retailer in Thailand.
Our products range cover 60,000 items. We operate 46 stores
nationwide, providing complete services as One Stop Shopping
to attain highest customer satisfaction.
The HomePro’s stock is traded on the Thailand Stock Exchange
(SET - hmpro, BB - hmpro:tb).
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4. Agenda Overview
Financial Results
Business Outlook
3

5. HomePro Overview
4

6. Background
1996 : Formation of HomePro by Land & House group
2001 : Listed in SET
2006 : Selected as one of SET 100 list of companies
2008 : TRIS Credit Rating A stable outlook and upgrade to positive outlook in 2010
July 10 : Selected as one of SET 50 list of companies
Nov 11 : TRIS Credit Rating upgrade from A positive outlook to A+ stable outlook
Feb 12 : Operating 46 stores through out Thailand
What HomePro does?
Thailand and Southeast Asia’s largest retailer of home improvement products
which includes home improvement product (hardware, plumbing, painting, tools,
building material, lawn & garden), bathroom, kitchen, lighting, home appliances
and household accessories, furniture and decorative products with full service
support.
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7. Major Shareholders as at October 12, 2011
Top 10 Shareholders %Share
1. Land & Houses Plc. 30.1
2. Quality Houses Plc. 19.9
Land & House 3. Mr. Niti Osathanuklor 4.8
30%
4. AIA Co., Ltd. 3.8
Others Quality 5. Thai NVDR Co., Ltd. 3.2
House
39% 6. Mr. Manit Udomkunnatum 3.1
20%
7. Norbax Inc. 2.4
8. Mr. Khunawut Tumpomkul 1.4
Niti Osathanuklor
5% 9. Sarasin Co.,Ltd. 1.3
AIA
Management
4% 10. State Street Bank and Trust 1.0
&Employee
2%
11. Others 29.0
6

8. Footprint in Thailand as at December 31, 2011
19 Greater Bangkok Stores 26 Upcountry Stores
2 Chieng Mai
Udonthani
Sakonnakhon
Phitsanulok Khonkaen
Suphanburi Roi-et
Nakhonpathom
Chachoengsao 3 Nakornratchasima
Ayutthaya Chonburi
Lopburi
Pattaya Rayong
Hua-Hin
Samui
NakhonSrithammarat
2 Phuket Suratthani
Krabi
Had Yai
5 New stores opened in 2011 were Chachoengsao, Roiet, Suphanburi, Lopburi and Sakonnakhon. 8
7

9. 2011 Financial Results
8

10. Sustainable Sales Growth
Unit : MB
28,363
24,073
20,329
18,540
15,944
9

11. Rising Other Income
Unit : MB
7.7% 7.5%
6.9% 7.2%
6.7%
2,139
1,842 813
768 6%
1,470
1,284 1,326
1,074
1,072 23%
Rent & service Others %on Sales
Increase in Other Income as contributed by increasing in Rental, Service and Advertising Fees. 10
8

12. SG&A Expenses
Unit : MB
22.4% 22.6% 22.9% 22.7% 22.5%
6,385
5,456 999 4%
962
5,386
4,494
4,662
4,192
3,579 20%
Sale Related Admin Exp %on Sales
Rise in SG&A in baht term as a result of operational expenses of new stores, in particular, Salaries,
Cost of Rent and Services, Transportation, Depreciation but slightly declined as percentage of sales. 11

13. GP & EBIT
Unit : %
25.0 25.7
23.7 24.3
23.0
10.0 10.7
7.2 8.0 8.6
%EBIT %GP
GP increased as a result of sales of higher product mix with higher margin particularly
house brand products. 12

14. NPAT & EPS
Unit : MB
6.8% 7.1%
0.50
5.6% 0.28
5.2% 0.37 0.34
4.5% 0.26
2,005
1,638
1,131
959
710
NPAT %on Sales NPAT EPS
2011 NPAT growth by 22.4% and NPAT % EPS in 2010 taking full dilution impact of stock
to Sales increased over 2010 from 6.8% dividend at the ratio of 6:1 paid in OCT 2010
to 7.1%. (interim) and at ratio of 6.1 paid in APR 2011
(Final). In 2011, EPS taking impact at 7:1 paid
in OCT 2011. 13

15. DIVIDEND
Unit : Baht/Share
Cash Dividend
2011 Final Dividend:
On 21 Feb. 2012 the Board proposed to pay
70.9 70.0 cash dividend at Baht 0.15/share subject to
49.2 47.5 shareholders approval on 4 April 2012.
9.6
2011 Interim Dividend (paid on 27 Oct. 2011)
0.35 0.04 1. Stock : 7 current shares /1 dividend share
0.18 0.21 0.17 2. Cash : Baht 0.0159/share
Payout Ratio
2010 Final Dividend (paid on 29 Apr. 2011)
Unit : Baht/Share
Stock Dividend
1. Stock : 6 current shares /1 dividend share
2. Cash : Baht 0.0193/share
155.6
2010 Interim Dividend (paid on 29 Oct. 2010)
82.8
1. Stock : 6 current shares /1 dividend share
36.2 2. Cash : Baht 0.0193/share
0.47
0.31 0.14
Payout Ratio
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16. ROA – ROE – ROCE
Unit : %
27.9
28.6
23.5
ROE 20.6 26.9
26.3
17.8 22.2
20.7
ROCE 17.4
10.8 10.8
7.5 8.3
ROA 5.9
Net Profit ROA ROE ROCE
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17. Business Outlook
16

18. CCI in January rose for 2nd consecutive month
CCI CPI
120 10
110 8
6
100
4
90
2
80
0
70
-2
60 -4
50 -6
CCI Inflation Rate
Consumer Confidence Index (CCI) rose to 74.2 in January from 73.1 in December, an increase for
the second consecutive month. Due to flood back to normal, and the government measured to
ease the impact of the recent floods as well as the Bank of Thailand's 25-basis-point interest
rate cut in late January.
Source : The center for economic and business forecasting, UTCC. 17

19. Continuous margin expansion through House Brand
The Company has continuously developed Private Brand with the core objective to create
customer value. We selected quality products with reasonable price by evaluating customer
demands and behaviors. To date, we have a total of 36 private brands and over 1,000 items.
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20. New Stores opened
Sakhonnakhorn in December 2011 Trang in February 2012
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21. 2012 Store Expansion Plan
2011 Stores opening 2012 New stores opening plan
Trang 24 Feb
SakonNakhon Mega Bangna May
Burirum 2Q
Roi-et
Had Yai 2 2Q
Suphanburi 4 Stores in Central, North East, East 2H
Lopburi Chachoengsao
Our stores targeted in 2012
Greater Bangkok 20 Stores
Upcountry 33 Stores
Total 53 Stores
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22. Corporate Social Responsibility
Kids’ Toilet Project :)
Chachoengsao : 38 rooms / 4 schools
Roi-et : 47 rooms / 4 schools
Suphanburi : 45 rooms / 4 schools
Lopburi : 31 rooms/ 3 schools
Sakonnakhon : 39 rooms / 2 schools
Since the beginning of the project
: 906 rooms / 75 schools HomePro Scholarship
Homepro joins with 8 Technical Colleges
to offer 120 scholarships in 2012 at High
Vocational Certificate Level.
Internship and part time work offered
throughout the course and Job
guarantee after graduation.
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23. Q&A
Flood rehabilitation guides is
available on www.homepro.co.th
CONTACT US
Tel+662-832-1144
Email : IR@homepro.co.th