1. Future of Mobile - Workshop Where are the business models – Nov 2009 Tony Fish [email_address] +44 7808 142121
2. AMF Ventures provides professional consulting services that will enable your enterprise to build returns within the constraints of 1.0 and be ready to exploit opportunities created by 2.0 thinking and beyond….
9. mobile content Harnessing Collective Intelligence Capturing Content at the Point of inspiration Extending the web Mobile web 2.0 I am a tag my identity multilingual mobile access digital convergence mobile search AJAX/ widgets Uniquely mobile Location
10. Enablers Platform Access Device User User Device Access Platform Enablers User creates content and publishes it Content created for the user to consume Point of inspiration Sport reality family News friends holiday night out movie cartoon Adult e.g publishing e.g search e.g payment security, DRM e.g GSM WiFi UMTS e.g phone smartphone e.g hosting, integration with WWW Events Professional Editing Content creation Personal Tagging Professional capture concert music colleagues gathering Personal creation Personal capture Sport News Point of entertainment Events
36. Location Attention Browse Search Time Who Click Create Consume Patterns Attention Browse Search Time Click Create Consume Patterns Attention Time Consume Patterns TV WEB MOBILE
37. In simple terms Data from platforms click data content my data Data analysis Value
44. In typical terms Store click data content my data Analysis Value ownership and movable algorithm = differentiation rights and cash digital footprint Behavioural DNA feedback (sensory.net)
45. digital footprint and behavioural DNA digital footprint Click content my behavioural DNA INPUT ANALYSIS OUTPUT service improvement (existing) web TV mobile m2m service discovery (new) web TV mobile m2m trade or barter
46. Example – mobile security store moveable digital footprint behavioural DNA adverse behaviour Click content my normal behaviour graceful opening location route time routine restrictions unique override closing time Take raw data to new provider confidence assurance
55. device tethered generic network platform applications & content closed open proprietary All IP network deliver capture closed ecosystem open ecosystem
56. device tethered generic network platform applications & content closed open proprietary All IP network deliver capture closed ecosystem open ecosystem Mobile today ! WEB today !
71. Access is a commodity and ownership is unimportant. Value will be retained by those who get the deep and dirty in the management of complexity for getting data in, stored and out. In the New Kingdom, Loyalty is Dead, Trust is the Challenger, the Princes’ are Editors, the Princesses are Simplicity, Attention is Queen and Metadata is King.
73. context personalis- ation recommend- ation requirement/ enforcement/policy security trust login authent ication proof recognition/ desire/ peer pressure/ community attention location time search content create Identity access content consume purchase banking discovery reputation corporate Digital Footprint individual community inputs outputs who benefits motivation database Closed loop of feedback and improvement trade or barter billing accuracy colour intent activity advertising protection In detail
74. Potential Business models digital footprint Click content my behavioural DNA INPUT ANALYSIS OUTPUT service improvement (existing) web TV mobile m2m service discovery (new) web TV mobile m2m trade or barter