16. Reputation is all you have and
your name is a good identity - so
don't abuse or loose either !
17. Everything you do can be
recorded (stored) as sensors
will be in all digital devices
soon - ask yourself why and
what use will your data be and
to whom!
18. How I react to analysis of my data
How my social group in influenced by
the analysis of my data
Data embedded in
my content and
interactions
Data embedded in
my content and
interactions
Data embedded in
my social
networks content
and interactions
with me
Data embedded in
my social
networks content
and interactions
with me
What I say
about
myself
What I say
about
myself
What others
say about
me
What others
say about
me
What the analysis
says about
What the analysis
says about
What the analysis
says about me in
my social context
What the analysis
says about me in
my social context
Digital Footprints are what you
say about yourself, what others say
about you and what data says
about you !
37. Don't set up any direct debits
or subscription for anything
(you don’t understand)
38. Levels of damage
and harm from
digital engagement
is currently lower
that you may think.
39. email is not private.
You never know when
or where it may turn up!
40. Don't sack/release/ make
redundant the person, and
then be held hostage, by that
person who has the
login/password for your
corporate fan page, group,
twitter account until many
people have control/access.
41. Don't let individuals buy web
domains or set up accounts just
to avoid the long corporate
procedures and PO cycles.
42. Open means you don't want to
hide and transparent means "it
can be found" - but most people
will not bother
43. Digital has one speed - fast,
there is plenty of fuel and no
brake pedal.
44. Provide someone (you trust) with
the knowledge how to access your
accounts/ data after you die and let
them know what you want done
with your data
45. A Two Sided Digital Business Model where
your Privacy will be someone else's business !
Tony Fish Oct 2009
46. digital footprints – context
Collection, store, analysis and
value created from digital data
from mobile, web and TV
Proof of who I am
– Driving licence
– Bank details
– Credit history
– Social security
– Certification
Regulated and institution
controlled
identity privacy
black hole
of debate
digital
footprint
Control/ setting
Emotional
Preference
Status
Regulation
Law
public/
private
49. How I react to analysis of my data
How my social group in influenced by
the analysis of my data
Data embedded in
my content and
interactions
Data embedded in
my content and
interactions
Data embedded in
my social
networks content
and interactions
with me
Data embedded in
my social
networks content
and interactions
with me
What I say
about
myself
What I say
about
myself
What others
say about
me
What others
say about
me
What the analysis
says about
What the analysis
says about
What the analysis
says about me in
my social context
What the analysis
says about me in
my social context
Source http://www.mydigitalfootprint.com
What is a digital footprint?
52. Source: My Digital Footprint http://www.mydigitalfootprint.com/
Shades of
data abuse
acceptable unacceptable
TRAITS
Open
Transparent
Known
Trusted
Value add
Engaging
TRAITS
Closed
Secret
Unknown
Un-trusted
Value destroying
Fraud/ theft
bliss annoying creepy disturbing unethical
54. Public Private Public
broadcast TV,
newspapers, open,
contextual, edited and
time bounded
internet public, closed,
non-contextual, raw
and timeless
55. TRUST RISK
IDENTITY
bonded but not related
PRIVACY SECURITY
IncreasingclosedIncreasingopen
High Control
High Value
Justification of benefits
Justification of barriers
57. I own my Data I Give up my Data
1 Pay for enhancement to service (subscription or one off)
2 Trade data for enhancement directly with service provider
3 Trade data for enhancement via a third party (indirect) such as
an aggregation party
4 Pay for services directly (subscription or one off)
5 Trade data for service directly with service provider
6 Trade data for services via a third party (indirect) such as an
aggregation party
7 Pay to protect your identity
8
Enable 3rd
party to use and exploit
your data to generate benefits in
kind and / or cash for a percentage
of revenue
Model
Enable 3rd party to use and exploit
their data to generate benefits in
kind and / or cash for a percentage
of revenue
61. Your my mum (who believes in everything I say)
You want to talk to me at coffee break
You have the same beliefs
It challenged you
You’re a lemon and have to follow the crowd
You don’t want to look like the only person who
did understand what was said
PLEASE Don’t bother being polite as it will not
help me or you
70. Data is a commodity & ownership is
unimportant. Value will be retained by those
who own the feedback loop, who can get
deep & dirty in the transformation of data to
create value & can marry complexity with
uncertainty
In the new kingdom, loyalty is dead, privacy
is a setting, trust is the challenger, the
princes’ are brands, the princesses are
simplicity, attention is queen and customer
metadata is king.
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://www.socialmediatoday.com/SMC/190951
http://commons.wikimedia.org/wiki/File:Australian_State_Route_31.svg
http://www.4x4er.co.uk/images/buttons/rules.jpg
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
Image http://www.mltawa.org/change_password.htm
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://myrealmofimagination.files.wordpress.com/2009/11/family-and-friends.gif
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://technomarketer.typepad.com/technomarketer/2008/04/developing-pers.html
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://prmeetsmarketing.wordpress.com/2007/12/09/pr-relationshipsupdate-on-online-reputation/
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://www.societyofrobots.com/sensors.shtml
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://www.mydigitalfootprint.com
http://blogs.sos.wa.gov/FromOurCorner/index.php/2009/03/tracking-that-obama-claus-money/
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://newtoonsontheblog.info/screens-for-life
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://www.andreadaly.com/blog/wp-content/uploads/2010/04/facebook1.jpg
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://www.netstrategies.com/blog/social-media/use-social-media-to-cross-promote
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://www.netstrategies.com/blog/social-media/use-social-media-to-cross-promote
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://www.unrealitymag.com
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://www.joystiq.com/2007/09/25/sex-pistols-reunite-to-record-guitar-hero-3-track/
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://www.overclock.net/networking-security/748748-2-ethernet-cords-equals-2x-speed-3.html
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://www.tom-brown.com/media/articleimages/iStock_000004729952Small.jpg
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://www.mehtanirav.com/2007/09/04/personal-brand
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://www.juchiaetan.com/?p=71
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://productconfigurator.cincom.com/wp-content/uploads/2010/02/trustisking.jpg
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://www.searchtactix.com/wp-content/uploads/2009/07/switching.jpg
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://www.sustainableinternet.org/2009/dematerialize-money/
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://www.warwickdc.gov.uk/WDC/Your-Council/News/Warwick+District+Council+Archived+News/News+-+2008/More+dates+for+paying+council+tax+by+direct+debit.htm
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://www.wired.com/threatlevel/2009/02/stolen-wallets/
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://njexperts.com/2009/11/12/help-im-being-held-hostage-by-my-listing-agent/
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://scm.ncsu.edu/public/procurement/5implementplan.html
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://bikesnobnyc.blogspot.com/2009/02/anarchy-for-sale-no-brakes-no-masters.html
Presentation by Tony Fish
31 New Social Rules
October 2010
http://www.mydigitalfootprint.com
http://blog.mydigitalfootprint.com
http://blog.mydigitalfootprint.com/?sort=&search=death