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Get to know more of Asia with us.
About Us
Company Facts

Focus Company Co., Ltd. is a professional full service market
research company based in Seoul, Korea. We provide
accurate market data through latest technology and useful
insight into Korea and Asia to growing global businesses
domestically and around the world through our years of
experience. Ever since establishment in 2001, Focus
Company has continually done over 350 research projects
per year to clients in major industries. At Focus we don‟t
just deliver raw data, we provide insight and strategies to go
with the raw data to ensure our Client‟s success.


Established: October, 2001
Employees: 72 (as of April, 2011)
Turnover: 7,000,000USD                                           Proud Member of

Head Office: Seoul, Korea
Regional Office: Busan, Korea
About Us

       Reliable
       Our top priority at Focus Company is to provide our clients with accurate
       data and information. Our quality control process is to involve senior
       researchers to examine every step, every result, and every one involved to
       make sure we deliver the most accurate information to our clients.


       Fast
       We do not rush, but we systemize every process so that our researches flow
       fluidly. Our teams of experts are continually trained on the importance of co-
       ordination and co-operation to minimize procedural errors. Also we utilize
       the latest IT solutions to make sure that we deliver quality results with
       efficiency and speed.


       Insightful
       Utilizing our past experience of 10 years in the market we create options
       and provide new insight on top of reliable data. We provide quality consulting
       and create educational training programs for our clients and have a support
       system to assist them through out the whole process.
About Us
                                 Asia Pacific Coverage




Focus Company is based                              Korea
in Seoul, Korea but we
have coverage of Asia                     China                Japan
Pacific through our
reliable partners. Our           India
network partners are in                               Taiwan
China, Japan, India, Taiwan,
Singapore, Thailand,           Thailand           Vietnam
Vietnam, Indonesia, and
Malaysia and our strength       Malaysia
lies in FMCG, IT,                            Singapore
Communications, Financial.
Our Services
   Marketing Research
 New Product‟s Market Potential, and Demand Forecasting Study

 Consumer Behavior and Attitude & Usage Study

 Market Segmentation, Targeting, and Positioning (STP) Study                INSIGHT
 Marketing Activity and Business Performance Measurement Study

   (Product Power/Price Competitiveness/Distribution/Advertisement Effect   There are 2 types of Market Research Companies...
 Customer Satisfaction Index (CSI/ICSI/ESI/PSI) and Monitoring Study
                                                                                    Companies who provides just data
 New Product Needs and Customer Value Study                                                            VS
                                                                                    Company who provides “Insight and
 Brand Power and Brand Equity Measurement Study
                                                                                     Strategic Solutions” as well as raw data.
 Price and Distribution Study

 Customer Recommendation/Customer Value/User Experience Study              FOCUS Company has always looked past simple data
                                                                              and all of us at Focus are trained to think like
   Public Opinion Survey                                                      problem solvers rather than simple statisticians.

 Public Opinion and Social Opinion Study

 Field survey and Research on actual conditions in each Business Sector

 Research demand and performance for policy making
Past Projects
New Product Development Research                                               Market Performance Research
                                                                                  Evaluation and comparison on reference books for middle/high
   U&A and New Product demand research on a ballpoint pen
                                                                                   schools
   New town product development research
                                                                                  Research on baby food price competitiveness strategy
   Lab products research targeting on dentists (Germany)
                                                                                  Make-up package testing
   New wireless Internet business model development research
                                                                                  Research on advertisement effect for online open market business
   Strategy research for releasing „well-being‟/healthy snacks
                                                                                  Research on stationery distribution status and distribution strategy


Forecasting Demand Research
   Demand research on attending in 2012 exhibition in overseas
                                                                               Customer Satisfaction Survey
   Demand forecasting and computer application research about New
                                                                                  Korea Service Quality Index (KS-SQI) Research
    PC2TV Business
                                                                                  Customer satisfaction research on public institutions
   DTV demand forecasting and research on its main cause of error
    spread                                                                        Satisfaction research on the Ministry of Knowledge Economy affiliated
                                                                                   organizations
   Demand research on 2010 F1 GP - Initial Survey
                                                                                  Customer Satisfaction research on security from the National Police
                                                                                   Agency
Market Strategy Research                                                          Monitoring research on JDC authorized duty-free shops service

   SMEs‟ globalization tactics and failures after the 97‟ financial crisis.
   Vietnam‟s mobile communication market segmentation study
    U.S. „H‟ mobile communication repositioning research strategy
                                                                               Brand Management Research


   „Engine Oil‟ target setting research

                                                                                  Lingerie brand BPI survey and repositioning research
                                                                                  Apt. complex move-in brand/product/service awareness research
Customer Value /User Experience Research                                          Stock company brand awareness research

 CEM (Customer Experience Management) agency development                         Research for positioning hospital brand identity
  research
 UX (User Experience) project
Major Clients
IT/TELECOMMUNICATIONS   PR/MARTKETING




 CONSTRUCTION             NEWS/MEDIA




    FMCG/LIVING           FINANCIAL
Facilities
FOCUS company has 2 FGI rooms fully equipped with high end audio and video systems. The FGI rooms are
equipped with real-time broadcasting capabilities making it possible for international clients to view the
interviews either at the office or home. Also a monitoring(mirror) rooms are attached to all FGI rooms for
clients to view the interviews or group sessions in detail.



        FGI Rooms                            Mirror Rooms                              CATI Facility




Seating capacity: 10 ~15 (FGI Room)    Seating capacity: 8 ~12 (FGI Room)     Seating capacity: 60 (FGI Room)
Supporting equipment: Live internet    Supporting equipment: Wifi internet,   Supporting equipment: Wifi internet,
broadcasting system, beam projector,   Simultaneous translation system        In-house Monitoring System
audio/video recording system
Online Panel
Independent Panel Operation                                     Web Survey System

   Maintaining panels according to hierarchical subdivision‟s
  (gender, age, area etc) quota sampling                                                  Survey
                                                                                         Response

  ▶www.mypanel.co.kr




                                 ▶Research Portal Solution       ▶ON-LINE Questionnaire

                                                                  Organised Questionnaire– Off-line   On-line Questionnaire
Key People


       CEO Choi, Jeong Sook                             Director Hyun, Gun Taek                                  Director Yim, Hyun Chul                           Director Kang, Youn Mo

        Experience                                          Experience                                             Experience                                      Experience
   28 years of market research experience         20 years of research experience                           Director at the Nuri-telecom                    15 years of market research experience
    Current                                        Previous                                                                                                   Previous
                                                                                                             Manager at the DaeHong Comm.
                                                    –       The Vice Team Manager at the JungAng                                                               –   The Strategic Director at the JoongAng
   Vice-chairman of the Asia-Pacific                                                                                                                              Research
    Marketing Forum                                         Marketing Research                                Manager at the Nara Comm. .
                                                                                                                                                               –   The Senior Researchers at Research Korea
                                                    –       The Senior Researcher at the DongSuh
   Chairman of the Korea Venture Business                                                                    Manager at the Gumgang Comm.
                                                            Research
    Women’s Association
                                                   Current (2008~2011)                                       Deputy-Manager at the DongBang Comm.
   Manager at the Consumer & Social                –       Lectures at the Korea Productivity Center
    Research Division of AC Nielson                     •     PR Research Application Strategy
   Deputy Director at the Marketing Division           •     Market Research on New Product Development
    in Nara Communications Inc.


Academic Background                             Academic Background                                        Academic Background                                Academic Background

   Graduate School of Business                  Master of Mass Communication & Journalism                   Bachelor of Sociology at YonSei Univ.            Master of International Business at the
    Administration, Sogang University,            at the Graduate School of ChungAng Univ.                    Master of Advertising and PR at YonSei Univ.      Graduate School of GangWon Univ .
    Marketing MBA                                Achieved the Master course on Qualitative                   Master of Business Administration at             Qualified as a Korea Productivity Centre
   Graduated Ewha Womans University,             Market Research at the DongGuk Univ.
                                                                                                               SeoGang Univ.                                     CS Consultant
    Department of Social Science, Sociology
   Achieved the Advanced Management
    Program (AMP), Seoul National
    University
Offering    Core Business
                      Improvements to achieve
                      maximum Performance




3/8/9th Floor 144-4 ES Tower, Samsung-dong, Gangnam-gu, Seoul, Korea Tel: 82-2-556-6440 Fax: 82-2-556-6488
E-Mail: frc@frc.co.kr, Website: www.focuscompany.co.kr

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Focus Company Summary 2011

  • 1. Get to know more of Asia with us.
  • 2. About Us Company Facts Focus Company Co., Ltd. is a professional full service market research company based in Seoul, Korea. We provide accurate market data through latest technology and useful insight into Korea and Asia to growing global businesses domestically and around the world through our years of experience. Ever since establishment in 2001, Focus Company has continually done over 350 research projects per year to clients in major industries. At Focus we don‟t just deliver raw data, we provide insight and strategies to go with the raw data to ensure our Client‟s success. Established: October, 2001 Employees: 72 (as of April, 2011) Turnover: 7,000,000USD Proud Member of Head Office: Seoul, Korea Regional Office: Busan, Korea
  • 3. About Us Reliable Our top priority at Focus Company is to provide our clients with accurate data and information. Our quality control process is to involve senior researchers to examine every step, every result, and every one involved to make sure we deliver the most accurate information to our clients. Fast We do not rush, but we systemize every process so that our researches flow fluidly. Our teams of experts are continually trained on the importance of co- ordination and co-operation to minimize procedural errors. Also we utilize the latest IT solutions to make sure that we deliver quality results with efficiency and speed. Insightful Utilizing our past experience of 10 years in the market we create options and provide new insight on top of reliable data. We provide quality consulting and create educational training programs for our clients and have a support system to assist them through out the whole process.
  • 4. About Us Asia Pacific Coverage Focus Company is based Korea in Seoul, Korea but we have coverage of Asia China Japan Pacific through our reliable partners. Our India network partners are in Taiwan China, Japan, India, Taiwan, Singapore, Thailand, Thailand Vietnam Vietnam, Indonesia, and Malaysia and our strength Malaysia lies in FMCG, IT, Singapore Communications, Financial.
  • 5. Our Services Marketing Research  New Product‟s Market Potential, and Demand Forecasting Study  Consumer Behavior and Attitude & Usage Study  Market Segmentation, Targeting, and Positioning (STP) Study INSIGHT  Marketing Activity and Business Performance Measurement Study (Product Power/Price Competitiveness/Distribution/Advertisement Effect There are 2 types of Market Research Companies...  Customer Satisfaction Index (CSI/ICSI/ESI/PSI) and Monitoring Study  Companies who provides just data  New Product Needs and Customer Value Study VS  Company who provides “Insight and  Brand Power and Brand Equity Measurement Study Strategic Solutions” as well as raw data.  Price and Distribution Study  Customer Recommendation/Customer Value/User Experience Study FOCUS Company has always looked past simple data and all of us at Focus are trained to think like Public Opinion Survey problem solvers rather than simple statisticians.  Public Opinion and Social Opinion Study  Field survey and Research on actual conditions in each Business Sector  Research demand and performance for policy making
  • 6. Past Projects New Product Development Research Market Performance Research  Evaluation and comparison on reference books for middle/high  U&A and New Product demand research on a ballpoint pen schools  New town product development research  Research on baby food price competitiveness strategy  Lab products research targeting on dentists (Germany)  Make-up package testing  New wireless Internet business model development research  Research on advertisement effect for online open market business  Strategy research for releasing „well-being‟/healthy snacks  Research on stationery distribution status and distribution strategy Forecasting Demand Research  Demand research on attending in 2012 exhibition in overseas Customer Satisfaction Survey  Demand forecasting and computer application research about New  Korea Service Quality Index (KS-SQI) Research PC2TV Business  Customer satisfaction research on public institutions  DTV demand forecasting and research on its main cause of error spread  Satisfaction research on the Ministry of Knowledge Economy affiliated organizations  Demand research on 2010 F1 GP - Initial Survey  Customer Satisfaction research on security from the National Police Agency Market Strategy Research  Monitoring research on JDC authorized duty-free shops service  SMEs‟ globalization tactics and failures after the 97‟ financial crisis.  Vietnam‟s mobile communication market segmentation study U.S. „H‟ mobile communication repositioning research strategy Brand Management Research   „Engine Oil‟ target setting research  Lingerie brand BPI survey and repositioning research  Apt. complex move-in brand/product/service awareness research Customer Value /User Experience Research  Stock company brand awareness research  CEM (Customer Experience Management) agency development  Research for positioning hospital brand identity research  UX (User Experience) project
  • 7. Major Clients IT/TELECOMMUNICATIONS PR/MARTKETING CONSTRUCTION NEWS/MEDIA FMCG/LIVING FINANCIAL
  • 8. Facilities FOCUS company has 2 FGI rooms fully equipped with high end audio and video systems. The FGI rooms are equipped with real-time broadcasting capabilities making it possible for international clients to view the interviews either at the office or home. Also a monitoring(mirror) rooms are attached to all FGI rooms for clients to view the interviews or group sessions in detail. FGI Rooms Mirror Rooms CATI Facility Seating capacity: 10 ~15 (FGI Room) Seating capacity: 8 ~12 (FGI Room) Seating capacity: 60 (FGI Room) Supporting equipment: Live internet Supporting equipment: Wifi internet, Supporting equipment: Wifi internet, broadcasting system, beam projector, Simultaneous translation system In-house Monitoring System audio/video recording system
  • 9. Online Panel Independent Panel Operation Web Survey System Maintaining panels according to hierarchical subdivision‟s (gender, age, area etc) quota sampling Survey Response ▶www.mypanel.co.kr ▶Research Portal Solution ▶ON-LINE Questionnaire Organised Questionnaire– Off-line On-line Questionnaire
  • 10. Key People CEO Choi, Jeong Sook Director Hyun, Gun Taek Director Yim, Hyun Chul Director Kang, Youn Mo Experience Experience Experience Experience  28 years of market research experience  20 years of research experience  Director at the Nuri-telecom  15 years of market research experience Current  Previous  Previous   Manager at the DaeHong Comm. – The Vice Team Manager at the JungAng – The Strategic Director at the JoongAng  Vice-chairman of the Asia-Pacific Research Marketing Forum Marketing Research  Manager at the Nara Comm. . – The Senior Researchers at Research Korea – The Senior Researcher at the DongSuh  Chairman of the Korea Venture Business  Manager at the Gumgang Comm. Research Women’s Association  Current (2008~2011)  Deputy-Manager at the DongBang Comm.  Manager at the Consumer & Social – Lectures at the Korea Productivity Center Research Division of AC Nielson • PR Research Application Strategy  Deputy Director at the Marketing Division • Market Research on New Product Development in Nara Communications Inc. Academic Background Academic Background Academic Background Academic Background  Graduate School of Business  Master of Mass Communication & Journalism  Bachelor of Sociology at YonSei Univ.  Master of International Business at the Administration, Sogang University, at the Graduate School of ChungAng Univ.  Master of Advertising and PR at YonSei Univ. Graduate School of GangWon Univ . Marketing MBA  Achieved the Master course on Qualitative  Master of Business Administration at  Qualified as a Korea Productivity Centre  Graduated Ewha Womans University, Market Research at the DongGuk Univ. SeoGang Univ. CS Consultant Department of Social Science, Sociology  Achieved the Advanced Management Program (AMP), Seoul National University
  • 11. Offering Core Business Improvements to achieve maximum Performance 3/8/9th Floor 144-4 ES Tower, Samsung-dong, Gangnam-gu, Seoul, Korea Tel: 82-2-556-6440 Fax: 82-2-556-6488 E-Mail: frc@frc.co.kr, Website: www.focuscompany.co.kr