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Dr. Tony O’Driscoll Fuqua School of Business, Duke University Avoiding the Routinization Trap   Leveraging Virtual Worlds to REALLY make a Difference
Test and Disclaimer
Agenda
My Vision My Reality Vision vs. Reality
History Lesson 1585-1587
The Problem Knowing Doing http://www.flickr.com/photos/hansvandevorst/216877526/
http://www.flickr.com/photos/7963273@N07/521015207/ The Cause Diffusion
KM Promise ,[object Object],[object Object],[object Object],[object Object]
KM Reality http://www.slideshare.net/trib/knowledge-worker-20 Structured Information STOCKS
the Infoglut By the year 2010 the codified information base of the world is expected to double every  ? http://www.rpi.edu/dept/phys/ScIT/InformationTransfer/reflrefr/rr_content/images/space_sign_small_2.gif
By the year 2010 the codified information base of the world is expected to double every  Help! Information Knowledge Wisdom
Oxymoron Jumbo Shrimp Military Intelligence Death Benefit Civil War
Redefining KM
From/To STOCKS FLOWS
Webvolution Connect “ TO” Connect “ THROUGH” Connect “ WITHIN”
Annagram CHEAT TEACH
CrowdSoothing From blogging to cellphone video,  technology has forever changed the way we process and communicate about tragedy  — in good ways, and perhaps bad. Since Monday, there has been a non-stop flood of postings on the popular  Facebook student site, on MySpace and LiveJournal, and on personal blogs — expressing everything from grief to anger to confusion. "What better place to mourn someone than a place that they themselves built to express who they are, and a place where the deceased and his or her friends may have spent a great deal of time interacting?”
Personal Story
Nancy http://wadatripp.wordpress.com
Getting things done  requires good connections, both the human kind and the Internet kind.  Schooling has confused us into thinking that learning was equivalent to pouring content into people’s heads.  It’s more practical to think of learning as optimizing our networks. Learning=Networking
Deborah Wince-Smith President, Council on Competitiveness MMORPGs
Sources: Business Week April 2006,  The Economist. Living a Second Life, Sept. 28, 2006 Virtual Worlds
Unbounded Space Social Interaction Communities User Created Content Business VSW MMORPG Avatar-Mediated Persistent World Reputation Immersive Interactive Real-Time Communication Virtual Economy Assets Unbounded Space Social Interaction Communities User Created Content Business Opportunity Bound by a Narrative Defined Roles NPCs Rules Tokens Ranks and Levels Kin or Twins?
Gutenberg Lumiere Trevithick Routinization
The Sense of  Self The Death of  Distance The Power of  Presence The Sense of  Space The Capability to  Co-Create The Pervasiveness of  Practice The Enrichment of  Experience Differentiation
Self
Distance
Presence
Source: Joe Miller, Linden Labs Perspective
Co-Creation
Practice
Sources: Chris Davis, IBM Experience
Source: e-Learning Guild 360 Report – Synchronous Learning Systems. June 2007. Differentiation
Immersion * Interactivity = ENGAGEMENT I*I=E Source: e-Learning Guild 360 Report – Synchronous Learning Systems. June 2007. Engagement
John Seely-Brown Education is going through a large-scale transformation toward   a more   participatory form of learning.   Rather than treat pedagogy as the transfer of knowledge from teachers who are experts to students who are receptacles, educators should consider more hands-on and informal types of learning.   These methods are closer to an apprenticeship, a farther-reaching, more multilayered approach than traditional formal   education .  We are learning in and through our interactions with others while doing real things. I'm not saying that knowledge is socially constructed, but   our understanding of that knowledge is socially constructed.   It is in participation with others that we come into "being" and internalize our own understandings of the world. Education 2.0
Source: With some help from Roger Shank’s use of same Mnemonic for Scenario Based learning  F low R epetition E xperimentation E ngagement D oing O bserving M otivation FREEDOM !
Source: Kapp and O’Driscoll  3D  Classroom Replication Practice Authentic Activities Emergent Learning Constructs Do Real Work Facts Concepts Procedure & Rules Principles Problem Solving Group Forum Breakout Scavenger Hunt Guided Tour Role Play Conceptual  Orienteering Social Networking Operational Application Co-Creation 3DLA Model
Personal Story
Personal Story My name is Arie (Lionel) Librescu and I am Liviu's younger son.   I am writing to you regarding the "Virginia Tech Second Life Memorial" Video tribute you have posted on YouTube.com. My family and I would like to thank you very much for the kind and beautiful gesture.   Personally, your video has moved me very much and I would like to thank you very much for it. I wish you all the continued luck and success in life.   Arie Librescu
 
New Value Chain Information = Currency People = Transport Conversation = Transfer Insight = Outcome
Get Fired Up ! Get a Social World  AVATAR  Play  MMORPGs Experiment  Wildly Bring  EVIDENCE  to world so we can  CHANGE THE GAME  in  LEARNING, KM & COLLABORATION   while avoiding  ROUTINIZATION TRAP
Questions
Connect http://wadatripp.wordpress.com

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LSU Virtual Worlds Keynote 2009

  • 1. Dr. Tony O’Driscoll Fuqua School of Business, Duke University Avoiding the Routinization Trap Leveraging Virtual Worlds to REALLY make a Difference
  • 4. My Vision My Reality Vision vs. Reality
  • 6. The Problem Knowing Doing http://www.flickr.com/photos/hansvandevorst/216877526/
  • 8.
  • 10. the Infoglut By the year 2010 the codified information base of the world is expected to double every ? http://www.rpi.edu/dept/phys/ScIT/InformationTransfer/reflrefr/rr_content/images/space_sign_small_2.gif
  • 11. By the year 2010 the codified information base of the world is expected to double every Help! Information Knowledge Wisdom
  • 12. Oxymoron Jumbo Shrimp Military Intelligence Death Benefit Civil War
  • 15. Webvolution Connect “ TO” Connect “ THROUGH” Connect “ WITHIN”
  • 17. CrowdSoothing From blogging to cellphone video, technology has forever changed the way we process and communicate about tragedy — in good ways, and perhaps bad. Since Monday, there has been a non-stop flood of postings on the popular Facebook student site, on MySpace and LiveJournal, and on personal blogs — expressing everything from grief to anger to confusion. "What better place to mourn someone than a place that they themselves built to express who they are, and a place where the deceased and his or her friends may have spent a great deal of time interacting?”
  • 20. Getting things done requires good connections, both the human kind and the Internet kind. Schooling has confused us into thinking that learning was equivalent to pouring content into people’s heads. It’s more practical to think of learning as optimizing our networks. Learning=Networking
  • 21. Deborah Wince-Smith President, Council on Competitiveness MMORPGs
  • 22. Sources: Business Week April 2006, The Economist. Living a Second Life, Sept. 28, 2006 Virtual Worlds
  • 23. Unbounded Space Social Interaction Communities User Created Content Business VSW MMORPG Avatar-Mediated Persistent World Reputation Immersive Interactive Real-Time Communication Virtual Economy Assets Unbounded Space Social Interaction Communities User Created Content Business Opportunity Bound by a Narrative Defined Roles NPCs Rules Tokens Ranks and Levels Kin or Twins?
  • 25. The Sense of Self The Death of Distance The Power of Presence The Sense of Space The Capability to Co-Create The Pervasiveness of Practice The Enrichment of Experience Differentiation
  • 26. Self
  • 29. Source: Joe Miller, Linden Labs Perspective
  • 32. Sources: Chris Davis, IBM Experience
  • 33. Source: e-Learning Guild 360 Report – Synchronous Learning Systems. June 2007. Differentiation
  • 34. Immersion * Interactivity = ENGAGEMENT I*I=E Source: e-Learning Guild 360 Report – Synchronous Learning Systems. June 2007. Engagement
  • 35. John Seely-Brown Education is going through a large-scale transformation toward a more participatory form of learning. Rather than treat pedagogy as the transfer of knowledge from teachers who are experts to students who are receptacles, educators should consider more hands-on and informal types of learning. These methods are closer to an apprenticeship, a farther-reaching, more multilayered approach than traditional formal education . We are learning in and through our interactions with others while doing real things. I'm not saying that knowledge is socially constructed, but our understanding of that knowledge is socially constructed. It is in participation with others that we come into "being" and internalize our own understandings of the world. Education 2.0
  • 36. Source: With some help from Roger Shank’s use of same Mnemonic for Scenario Based learning F low R epetition E xperimentation E ngagement D oing O bserving M otivation FREEDOM !
  • 37. Source: Kapp and O’Driscoll 3D Classroom Replication Practice Authentic Activities Emergent Learning Constructs Do Real Work Facts Concepts Procedure & Rules Principles Problem Solving Group Forum Breakout Scavenger Hunt Guided Tour Role Play Conceptual Orienteering Social Networking Operational Application Co-Creation 3DLA Model
  • 39. Personal Story My name is Arie (Lionel) Librescu and I am Liviu's younger son. I am writing to you regarding the "Virginia Tech Second Life Memorial" Video tribute you have posted on YouTube.com. My family and I would like to thank you very much for the kind and beautiful gesture. Personally, your video has moved me very much and I would like to thank you very much for it. I wish you all the continued luck and success in life. Arie Librescu
  • 40.  
  • 41. New Value Chain Information = Currency People = Transport Conversation = Transfer Insight = Outcome
  • 42. Get Fired Up ! Get a Social World AVATAR Play MMORPGs Experiment Wildly Bring EVIDENCE to world so we can CHANGE THE GAME in LEARNING, KM & COLLABORATION while avoiding ROUTINIZATION TRAP